Female Fractionals

In this episode of Female Fractionals, host Amanda Nizzere welcomes Katherine Lehman—fractional CMO, advisor, entrepreneur, and founder of KT Creativity. Katherine shares her winding journey from graphic design to revenue marketing, revealing how she’s built a thriving business by blending creative storytelling with analytical precision.

Katherine opens up about:

• Why niching by skillset (not industry) gave her an early advantage<...

In this episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue.

You’ll hear how she landed her first client (hint: it was her former employer), ...

Struggling to define your niche or articulate your unique value as a fractional executive? In this episode, Amanda Nizzere sits down with Wes Wheless, founder of Develop My IP, to explore the mindset, methods, and marketing magic behind positioning yourself powerfully in a crowded consulting space.

Wes, a self-described “boomerang consultant,” shares how his journey from BCG to Reforge to solo IP strategist helped him discover the p...

In this episode of Female Fractionals, Amanda Nizzere sits down with Kerry Curran—a seasoned marketing executive, founder of Revenue Based Marketing Advisors, and host of the Revenue Boost podcast—for a conversation that redefines what it means to be a fractional leader today.

Kerry shares how she transitioned from traditional agency roles to becoming a sought-after fractional Chief Growth Marketing Officer. Together, they explore t...

In this powerful episode, Amanda sits down with Beth Wanner, a seasoned marketing executive and the founder of Mother Cover—an innovative agency providing interim and fractional CMO coverage during parental and personal leave.

Beth shares her deeply personal and professional journey through infertility, layoffs, discrimination, and ultimately entrepreneurship. Her story highlights the often unspoken challenges women face in high-lev...

In this episode of Female Fractionals, Amanda sits down with digital strategist Peter Bender, founder of Sitelogic, to talk about what every fractional executive needs to know about organic search in 2025. They explore the future of SEO, the rise of LLMs, and why your website is still your most valuable digital asset.

You’ll learn:

• Why SEO is still relevant—and how to niche down effectively
• Practical tools (free & paid) for ke...

Is the money management side of your fractional business stressing you out? You’re not alone. In this episode, fractional CFO Rebecca Blankenship joins Amanda to break down the top 5 financial questions fractional leaders ask her most.

From S Corp timing to how to pay yourself (without triggering red flags), cash flow vs. P&L, sales tax surprises, and profit margin benchmarks—this conversation is packed with practical, approacha...

In this episode of Female Fractionals, host Amanda Nizzere sits down with Michael Lopez — author, speaker, and transformational consultant — to break down what it really takes to embrace change, especially as a fractional executive or aspiring entrepreneur.

Michael shares insights from his new book, Change Six: Science-Backed Strategies to Transform Your Brain, Body, and Behavior, and explores how we can flip the script on fear, str...

In this episode of Female Fractionals, Amanda sits down with Erika Weiss — a seasoned fractional CMO, founder of Elevated Brand, and adjunct professor at Loyola Marymount University. With a rich background in brand strategy, fitness, wellness, and consumer marketing, Erika shares her journey from corporate leadership to launching her own consultancy after four layoffs in four years.

🔍 What You'll Learn:

• Why Erika left the c...

What happens when a fractional CMO meets the rise of AI? Magic—and massive efficiency. You'll want to grab a pen and paper for this one!

In this episode of Female Fractionals, host Amanda Nizzere sits down with the dynamic Crys Black, a fractional CMO and RevOps leader at Crys Black Consulting. Crys shares how she leverages over a dozen AI and tech tools to run her business, amplify client results, and build an AI-powered digit...

In this powerful episode, host Amanda Nizzere welcomes Erin Coupe—founder of Authentically EC, transformational speaker, and mindset coach—to share her extraordinary journey from burnout in high-powered corporate roles to building a soul-aligned business.

After nearly two decades in global companies like Goldman Sachs and CBRE, Erin hit a turning point. She transitioned from defining herself by job titles to rediscovering ...

Amanda Nizzere is joined by fractional CMO Kymm Martinez, CEO of Wilder Marketing Group. With a 25+ year career that spans Fortune 200 brands, nonprofits, and higher ed—including CMO roles at General Mills, the University of St. Thomas, and the American Cancer Society—Kymm now leads her own fractional marketing firm with purpose, flexibility, and impact at the core.

In this refreshingly honest conversation, Kymm shares what prompted...

Welcome to the debut episode of Female Fractionals!

In this premiere episode, host Amanda Nizzere (Fractional CMO) sits down with Karina Mikhli — Fractional COO, Workflow Consultant, and Founder of Fractionals United — to unpack what it really means to be a fractional executive.

If you’re curious about going fractional, already on that path, or looking to hire one, this conversation is packed with clarity, insight, and practical wisd...

Welcome back to Female Fractionals!

In this episode, host Amanda Nizzere (Fractional CMO) sits down with Kristi Gaudioso, Founder & CEO of Luminate Consulting and a powerhouse Fractional CRO. With 25+ years of sales leadership experience — including over a decade at Microsoft — Kristi shares her journey from corporate to fractional, the lessons she's learned along the way, and how she's now scaling her own mi...

In this inspiring episode, Amanda Nizzere sits down with Brooke Skinner Ricketts, the powerhouse CEO of Beyond Barriers—a career acceleration platform helping professionals advance with clarity and confidence. Brooke shares her winding path from aspiring documentary filmmaker to C-suite executive, and how a pandemic-era soul search led her to take the leap into entrepreneurship.

From launching brands and leading IPOs to empowering t...

Join host Amanda Nizzere on Female Fractionals, a bi-weekly podcast dedicated to successful female fractional executives and entrepreneurs. As a seasoned B2B marketing expert and fractional CMO, Amanda interviews tenured fractional executives and subject matter experts to help entrepreneurs build thriving businesses on their own terms. Tune in to explore the growing movement of fractional executives reshaping the corporate landscap...