Club Cultivate

In this week’s episode, Whitney sits down with Dr. Ruth Inman—founder of Ruth Inman Creative Services and soon-to-be Inman Collective Marketing Group—to talk about building a modern ag marketing agency from the ground up — from strategy and brand development to the business skills creatives need to earn a seat at the table.

Ruth shares how a career spanning higher ed, extension communications, and agency leadership prepared ...

In this week’s episode, Whitney sits down with Robyn Amthauer, owner of Stella Sutton Design, to talk about the creative side of the livestock industry — from ad design and branding to building a business rooted in agriculture and authenticity.

Robyn shares how she turned her creative curiosity into a full-time career after years in corporate marketing, and how she balances business, motherhood, and managing a successful club lamb ...

DESCRIPTION:

Whitney sits down with Brandi Buzzard to talk about building an honest, effective voice in agriculture—online and off. From a hobby ranch upbringing to leading communications at national breed associations to full-time entrepreneurship, Brandi shares how she found her lane: educating grocery shoppers about how food is raised, telling better stories, and standing firm in science. We dig into content strategy, brand part...

DESCRIPTION:

Whitney sits down with Kara Dadson of Dadson Farms to talk about turning real barn life into impactful content. Kara shares how posting showmanship videos to sell pigs evolved into educating the public, helping new families level up, and building a fast-growing multi-platform presence. We dig into what to post, where to post, and how to keep it positive, useful, and consistent—without burning out.

HIGHLIGHTS:

• Sta...

Episode 11: Building a Creative Business with Emma Masur of Lookout Co

In this episode of the Club Cultivate Podcast, Whitney Whitaker sits down with Emma Masur, designer and founder of Lookout Co, to talk all things branding, graphic design, and client experience. Emma shares her journey from job hunting during the pandemic to building a thriving design studio, and why branding is more than just a logo.

We dive into:

• The dif...

In this episode, Whitney Whitaker interviews Megan Blankenship, a prominent figure in livestock photography and the owner of Next Level Images. Megan shares her journey from a shy child on a family farm to a successful photographer in the livestock industry. She discusses the importance of passion, building relationships, and the challenges of balancing work and family life. Megan emphasizes the significance of creating positive ex...

In this episode of the Club Cultivate podcast, Whitney interviews Jennifer Shike, the editor and brand leader at Farm Journal. Jennifer shares her journey in agriculture and writing, emphasizing the importance of internships and programs like 4-H and FFA in shaping her career. She discusses her current role at Farm Journal, where she focuses on storytelling across various platforms, including print, podcasts, and social media. Jenn...

In this episode of the Club Cultivate podcast, Whitney interviews Allison Burenheide, who shares her unique career journey from her undergraduate studies at Texas A&M to her impactful roles at Merck Animal Health, including her experience moving abroad to the UK. The conversation explores themes of personal branding, the value of graduate education, the importance of networking, and the challenges and growth that come from step...

Episode #7: The Art of Storytelling in Ag Communications with Miranda Reiman

Description: In this episode, Whitney sits down with Miranda Reiman, a seasoned ag writer and communications professional at Angus Media. From her early days at Certified Angus Beef to managing a full-time career and motherhood, Miranda shares insights into:

• How writing and storytelling have evolved in ag media

• Tips for interviewing, listening, and...

In this episode of the Club Cultivate podcast, Whitney interviews Clancy Gunn, who shares her journey from a native Colorado girl to a successful marketing professional at Vermeer. Clancy discusses her early experiences in college, her pivotal role at the National Western Stock Show, and the creation of a media internship program that has helped many students launch their careers. She emphasizes the importance of personal developme...

In this episode of the Club Cultivate podcast, Whitney interviews LaurieAnn Kuntz, an accountant specializing in helping creative entrepreneurs manage their finances. LaurieAnn shares her journey from traditional accounting to creating a firm that focuses on understanding and supporting business owners. The conversation covers essential accounting terms, the importance of hiring the right financial professionals, and practical tips...

In this episode of the Club Cultivate podcast, Whitney interviews Jace Tarbell, a creative entrepreneur who shares his journey from a pre-vet student to a successful graphic designer and business owner. Jace discusses the challenges and mindset shifts he experienced while building his business, the importance of finding one's unique style, and the value of community and collaboration in the creative industry. He emphasizes the need...

In this episode of the Club Cultivate podcast, Whitney interviews Heidi and Charles Anderson, the founders of Legacy Livestock Imaging. They discuss their journey in photography, the organic growth of their business, and the importance of storytelling in capturing the essence of livestock shows. The conversation delves into technical advice for aspiring photographers, the significance of building connections, and the value of inter...

In this episode of the Club Cultivate podcast, Whitney interviews Taylor Belle Matheny, Director of Communications for the American Hereford Association. Taylor shares her journey from growing up on a farm in Kentucky to pursuing degrees in agriculture communications and animal science. She discusses her experiences in graduate school, the importance of internships, and the value of networking in building relationships within the i...

In this episode of the Club Cultivate podcast, Whitney interviews Tori Egger, a Western photographer who shares her journey from a young age in the agriculture world to becoming a successful photographer. Tori discusses the importance of building a portfolio, finding a niche, and the strategic use of social media to grow her brand. She emphasizes the value of education and mentorship in the photography community and advocates for a...

I know you spend a lot of time in the car chasing those white lines or sitting behind your computer creating something awesome—that’s why the CC Podcast is designed to bring you real conversations with the best in marketing, communications, and the agricultural industry. Each episode is packed with expert insights, practical strategies, and stories from professionals who’ve been where you are. Whether you're looking to grow your ca...