Club Cultivate

Tyler Schuster is a development professional at Texas Tech's College of Agriculture, host of the Basically Famous podcast, and founder of the 501(c)3 nonprofit Brands & Blazers. Born and raised on her family's ranch in Texas, Tyler brings a uniquely grounded perspective on building community, owning your personal brand, and showing up boldly in bot...

Revenue does not equal profit. In this solo episode, Whitney breaks down the Profit First system by Mike Michalowicz and explains how this simple framework can help creative entrepreneurs organize their finances, pay themselves consistently, and build a healthier business.

Instead of waiting to see what’s left at the end of the month, this system flips the traditional equation and puts profit first.

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If you’ve ever wondered what it’s like to create content inside a breed association (or how to break into that world), this episode is for you. Kelsey Vejraska shares how she went from “I know nothing about a camera” to Audio Visual Specialist at the American Hereford Association, plus practical advice on storytelling, gear, inspiration, and fast turnaround event coverage.

• What breed association...

In this episode of the Club Cultivate Podcast, Whitney sits down with social media strategist Taylor Caruso to unpack what’s actually working in social media right now. From building content pillars and planning smarter, to using AI without losing authenticity, this conversation is a tactical and honest look at growing a business online without burning out.

If you’ve ever wondered whether social media is “worth it” for your busines...

In this episode of the Club Cultivate Podcast, Whitney Whitaker sits down with Monica Hild of Four Back Photography for a highly tactical conversation on livestock photography, specifically photographing and marketing sheep for online sales.

Monica shares how she went from a science-minded animal health background to becoming a go-to sheep photographer, and breaks down the fundamentals every breeder and photographer needs to know, ...

Summary

In this episode of the Club Cultivate podcast, host Whitney Whitaker welcomes Joelynn Rathmann, a seasoned livestock photographer, to share her journey and insights into the world of photography within the livestock industry. Joelynn recounts her early fascination with photography, sparked by livestock shows in her childhood, and how she navigated her career path through various internships and experiences. She discusses th...

Whitney shares the exact system she uses to plan her year as a creative business owner—using a simple Google Sheets framework to turn big goals into monthly and weekly action.

In this episode, we cover:

• Why goals matter (and how they help during chaotic seasons)

• Starting with a 5–10 year vision and working backwards

• Choosing your “Core Four” pillars for the year

• The difference between income goals vs. performance goals

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In this episode of Club Cultivate, Whitney sits down with Alyssa Walsh, founder of Sweet Briar Creative, to talk about building a creative business in the ag industry. From starting a simple college portfolio to running a full-time branding and video studio, Alyssa shares how she’s refined her services, protected her time, and built a brand that actually works for her life and her clients.

In this episode, we talk about:

• How ...

In this episode of Club Cultivate, Whitney sits down with Tanner Kersey-Lopez, a California native and Oklahoma State University alum whose career path has taken him from the show ring to the world of agricultural public relations.

Now an Account Supervisor at Bader Rutter, Tanner shares his journey through FFA, OSU’s ag-comm program, grad school during COVID, and into the fast-moving world of agency life—where collaboration, creat...

In this week’s episode, Whitney sits down with photographer and creative, Cade Childers of C3, to talk about carving out a career in the livestock marketing world—without growing up in ag or holding an ag comm degree.

Cade shares how he went from a sports family and a biochemistry/microbiology path aimed at medical school to running C3, a creative business based in Edmond, Oklahoma, that travels the country photographing show pigs ...

In this week’s episode, Whitney sits down with Lexi Marek Beeler—owner of L & B Consulting and founder of Hey Sister—to dig into the reality of social media and entrepreneurship in agriculture: choosing platforms that fit your goals, building a brand without burning out, and running a business from a rural main street.

Lexi shares how an eighth-grade smartphone and a family show-pig operation led to running social for major ag ...

In this week’s episode, Whitney sits down with Dr. Ruth Inman—founder of Ruth Inman Creative Services and soon-to-be Inman Collective Marketing Group—to talk about building a modern ag marketing agency from the ground up — from strategy and brand development to the business skills creatives need to earn a seat at the table.

Ruth shares how a career spanning higher ed, extension communications, and agency leadership prepared ...

In this week’s episode, Whitney sits down with Robyn Amthauer, owner of Stella Sutton Design, to talk about the creative side of the livestock industry — from ad design and branding to building a business rooted in agriculture and authenticity.

Robyn shares how she turned her creative curiosity into a full-time career after years in corporate marketing, and how she balances business, motherhood, and managing a successful club lamb ...

DESCRIPTION:

Whitney sits down with Brandi Buzzard to talk about building an honest, effective voice in agriculture—online and off. From a hobby ranch upbringing to leading communications at national breed associations to full-time entrepreneurship, Brandi shares how she found her lane: educating grocery shoppers about how food is raised, telling better stories, and standing firm in science. We dig into content strategy, brand part...