A Healthier, Happier You: The People Working to Make It Happen
A Healthier, Happier You: The People Working to Make It Happen is a podcast about the innovators and entrepreneurs behind the brands helping people live better, feel better, and thrive.
Episodes
Summary
In this episode, Evan J. Cholfin interviews Samantha Burd, owner of Lady Burd Exclusive Private Label Cosmetics, discussing the company's rich history, its commitment to accessibility in beauty manufacturing, and the evolution of the industry. Samantha shares insights on supporting indie brands, the challenges of running a legacy business, and the importance of innovation and sustainability. The conversation a...
Summary
In this episode, Evan J. Cholfin interviews Adam Zimmerman, co-founder of Ideal, who discusses the transformation of retail advertising through digital circulars. Adam shares insights on the evolution from traditional print to digital formats, the benefits of analytics for retailers, the role of AI in targeting and engagement, and the challenges faced in transitioning to digital. He emphasizes the importance of mai...
Summary
In this episode, Evan J. Cholfin interviews Shelly Huang, VP of Marketing and Creative at BOXIECAT, discussing the innovative approaches BOXIECAT takes in the pet care industry, particularly in cat litter solutions. They explore the unique subscription model, marketing strategies, consumer education, and the challenges of scaling a premium product. Shelly shares insights on future growth targets, product innovation...
Summary
In this episode, Evan J. Cholfin speaks with Zvika Goldstein, CEO of Mellie, about the challenges of family caregiving and how Mellie is innovating in this space through technology and personalized support. Zvika shares his personal experiences as a caregiver and discusses the importance of care coordination, the role of employers and health plans, and the future growth strategies for Mellie. The conversation highl...
Summary
In this episode, Evan J. Cholfin interviews Zack Miskel, Associate Vice President of Brand Strategy and Growth at DefenAge, a skincare brand that focuses on innovative anti-aging solutions. They discuss the origins of DefenAge, its unique technology based on defensin molecules, and the brand's mission to change perceptions around aging. Zack shares insights into their marketing strategies, challenges in a competiti...
Summary
In this conversation, Evan J. Cholfin speaks with Jennifer Mason, EVP and Chief Sustainability Officer at Huber, about the company's long-standing commitment to sustainability, the impact of being family-owned, and the unique challenges and innovations in responsible sourcing and manufacturing. They discuss the importance of data integrity, employee engagement, and the long-term sustainability goals Huber is p...
Summary
In this conversation, Evan J. Cholfin interviews Marc Kravets, CEO of Lancer Skincare, discussing the brand's philosophy, challenges in the skincare market, product development, and the importance of consumer behavior. Marc shares insights on the company's focus on anti-aging products, e-commerce growth, and the impact of technology on customer engagement. The discussion highlights the need for brands to adapt...
Summary
In this episode, Evan J. Cholfin interviews Teri-Ann Marchigiani, VP of Product Development at Tricoci, discussing the brand's expansion into consumer packaged goods (CPG) and the unique strategies employed in product development. Teri-Ann shares insights on the challenges faced in launching new products, the importance of brand awareness, and the role of influencer marketing. The conversation also covers the significan...
Summary
In this episode, Evan J. Cholfin interviews Demi Oloyede, CEO and founder of LIMPIAR, a company revolutionizing the commercial cleaning industry through eco-friendly practices and innovative technology. Demi shares her journey from cleaning jobs to founding LIMPIAR, the growth of the company, and the importance of sustainable cleaning practices. The conversation covers the challenges of transitioning clients to eco-friendly ...
Summary
In this conversation, Evan J. Cholfin speaks with Paul Scott, CEO of Health Alliance for Austin Musicians (HAAM), about the organization's mission to provide healthcare access to musicians in Austin. They discuss the unique approach HAAM takes in partnering with local entities to offer comprehensive healthcare services, the challenges faced in expanding these services, and the importance of addressing mental health issu...
Summary
In this episode, Evan J. Cholfin speaks with Ryan Anderson, Vice President of Digital at Bridges Consumer Healthcare, about the digital transformation in healthcare brands. They discuss the importance of consumer engagement, the challenges faced in building digital relationships, and the common mistakes OTC brands make in digital marketing. Ryan shares insights on leveraging AI, the significance of retail media networks, and...
Summary
In this episode, Evan J. Cholfin interviews Sheila Partrat, the Founder and CEO of Protelicious, who shares her journey of creating functional foods that prioritize health without sacrificing taste. Sheila discusses the origins of Protelicious, the innovative products they offer, including a high-protein ice cream, and the challenges of entering the U.S. market. She highlights the growing awareness of the importance of ...
Summary
In this episode, Evan J. Cholfin speaks with Dana Kupper, owner of several Prime IV Hydration locations, about her journey into the wellness industry through IV therapy. Dana shares her experiences transitioning from corporate America to entrepreneurship, the unique offerings of Prime IV, and the challenges of raising awareness about IV therapy. The conversation also covers marketing strategies, community engagement, and the...
Summary
In this episode, Evan J. Cholfin interviews Amy Leclerc, co-owner of Sit Still Kids Salon, discussing the innovative approach to children's haircuts and the franchising model that supports its growth. Amy shares insights on building trust with franchisees and parents, maintaining brand consistency, and the challenges of staffing and recruitment. The conversation also covers marketing strategies, the importance of techno...
Summary
In this episode, Evan J. Cholfin interviews Michael E. Salemi, COO of The Packaging Company, discussing the evolution of custom packaging solutions, the unique approach to premium packaging, and the challenges faced by cosmetic brands. Michael shares insights on sustainability trends, employee retention, and the importance of perceived value in packaging. The conversation also covers the company's growth targets, techni...
Summary
In this conversation, Ed Rogers, CEO of Bonumose, discusses the innovative sugar alternative Tagatose, its production process, health benefits, and the challenges faced with FDA labeling. He highlights the strategic partnerships that Bonumose has formed to scale production and the company's growth targets. The discussion also covers the evolving sugar alternative market and Tagatose's potential role in addressing g...
Summary
In this conversation, Chris Rakel, COO of AEG, discusses the origins of the company, its unique approach to recruitment, and the challenges faced in the current talent market. He highlights the growth in the engineering sector compared to technology, the importance of building a strong workplace culture, and the future growth targets for AEG. Chris emphasizes the need for a balance between technology and human interaction in...
Summary
In this conversation, Evan J. Cholfin interviews Rihards Piks, co-founder and CMO of Supliful, a platform designed to help supplement brands scale through innovative fulfillment solutions. Rihards shares the journey of creating Supliful, the challenges faced in scaling the business, and the unique approach they take to support their users. The discussion also covers the expansion of Supliful beyond supplements, the impact of...
Summary
In this conversation, Evan J. Cholfin interviews David Raduziner, founder and chief development officer of Salon Freedom Holdings. They discuss the inception and growth of the company, which empowers independent beauty professionals through a unique salon suite model. David shares insights on the challenges and opportunities in the beauty industry, the importance of customer care, and the shift towards independence among bea...
Summary
In this conversation, Evan J. Cholfin interviews James H. Clifford, Chief Marketing Officer of XSport Mouthguards, discussing the innovative technology behind their custom molded mouth guards designed to prevent concussions and dental trauma in athletes. They explore the importance of comfort and communication in sports gear, the challenges of educating parents about concussion risks, and the marketing strategies that engage...
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