A Healthier, Happier You: The People Working to Make It Happen
A Healthier, Happier You: The People Working to Make It Happen is a podcast about the innovators and entrepreneurs behind the brands helping people live better, feel better, and thrive.
Episodes
Summary
In this episode, Evan J. Cholfin speaks with Chris Kolodziejski, CEO and founder of Chella, about his journey from professional football to the beauty industry. Chris shares the unique approach of Chella, focusing solely on brow and eye beauty with a commitment to clean, vegan products. The conversation delves into the challenges faced by the beauty industry post-COVID, the importance of strategic partnerships, and...
Summary
In this episode, Evan J. Cholfin interviews John Graham Harper, CEO of Lumaflex, who shares his journey from being an athlete to creating innovative red light therapy devices. The conversation covers the development of Lumaflex, the importance of education in promoting red light therapy, and the challenges of raising awareness in the wellness industry. John discusses future product innovations and his vision for ma...
Summary
In this episode, Evan J. Cholfin speaks with Al Baumeler and Kelly Dressler from Synergy CHC about their mission to create healthier and happier lives through innovative health and beauty products. They discuss their unique approach to product development, the importance of regulatory compliance, and the challenges of competing in a crowded market. The conversation also covers growth strategies, international expan...
Summary
In this episode, Evan J. Cholfin interviews Megan Picurro, Director of Marketing at Mario Badescu Skincare. They discuss the brand's rich heritage and how it balances traditional marketing with modern strategies. Megan shares insights on the unique positioning of Mario Badescu in the crowded skincare market, the importance of community and influencer marketing, and the challenges the brand faces in retail part...
Summary
In this episode, Evan J. Cholfin speaks with Ashley Blankenbaker, Director of Marketing at Holiday World & Splashin' Safari, about the unique family experiences and innovative marketing strategies that set the park apart in the theme park industry. They discuss the park's origins, its commitment to creating memorable family moments, and the challenges of standing out in a competitive market. Ashley sh...
Summary
In this episode, Evan J. Cholfin speaks with Paolo Sandri, a Sustainable Textiles Advocate at Indorama Ventures, about the company's journey and unique approach to sustainability in the textiles industry. They discuss the importance of the circular economy, the role of innovation, and the challenges faced in scaling sustainable solutions. Paolo emphasizes the need for consumer education and collaboration acros...
Summary
In this episode, Evan J. Cholfin interviews Molly Peters, Executive Director of US Sales at IS Clinical, discussing the unique approach of IS Clinical in the professional skincare industry. They explore the importance of education in supporting practitioners, the evolution of distribution strategies, and the significance of maintaining brand integrity while expanding. Molly shares insights on employee satisfaction,...
Summary
In this episode, Evan J. Cholfin interviews Tom DiPietro, Vice President of Research and Development at DayGlo, discussing the company's pioneering role in fluorescent technology. They explore the evolution of R&D focused on health and safety, the impact of color on well-being, and the challenges faced in developing biodegradable products. Tom shares insights on misconceptions about fluorescent technology,...
Summary
In this episode, Evan J. Cholfin speaks with Tony Nicholson, VP of Franchise Development at Scenthound, about the innovative membership-based dog grooming concept that aims to revolutionize the pet care industry. They discuss the unique S.C.E.N.T. Check system, franchise development strategies, recruitment processes, and the challenges of scaling a franchise network. Tony shares insights for aspiring franchisees, ...
Summary
In this episode, Evan J. Cholfin interviews Samantha Burd, owner of Lady Burd Exclusive Private Label Cosmetics, discussing the company's rich history, its commitment to accessibility in beauty manufacturing, and the evolution of the industry. Samantha shares insights on supporting indie brands, the challenges of running a legacy business, and the importance of innovation and sustainability. The conversation a...
Summary
In this episode, Evan J. Cholfin interviews Adam Zimmerman, co-founder of Ideal, who discusses the transformation of retail advertising through digital circulars. Adam shares insights on the evolution from traditional print to digital formats, the benefits of analytics for retailers, the role of AI in targeting and engagement, and the challenges faced in transitioning to digital. He emphasizes the importance of mai...
Summary
In this episode, Evan J. Cholfin interviews Shelly Huang, VP of Marketing and Creative at BOXIECAT, discussing the innovative approaches BOXIECAT takes in the pet care industry, particularly in cat litter solutions. They explore the unique subscription model, marketing strategies, consumer education, and the challenges of scaling a premium product. Shelly shares insights on future growth targets, product innovation...
Summary
In this episode, Evan J. Cholfin speaks with Zvika Goldstein, CEO of Mellie, about the challenges of family caregiving and how Mellie is innovating in this space through technology and personalized support. Zvika shares his personal experiences as a caregiver and discusses the importance of care coordination, the role of employers and health plans, and the future growth strategies for Mellie. The conversation highl...
Summary
In this episode, Evan J. Cholfin interviews Zack Miskel, Associate Vice President of Brand Strategy and Growth at DefenAge, a skincare brand that focuses on innovative anti-aging solutions. They discuss the origins of DefenAge, its unique technology based on defensin molecules, and the brand's mission to change perceptions around aging. Zack shares insights into their marketing strategies, challenges in a competiti...
Summary
In this conversation, Evan J. Cholfin speaks with Jennifer Mason, EVP and Chief Sustainability Officer at Huber, about the company's long-standing commitment to sustainability, the impact of being family-owned, and the unique challenges and innovations in responsible sourcing and manufacturing. They discuss the importance of data integrity, employee engagement, and the long-term sustainability goals Huber is p...
Summary
In this conversation, Evan J. Cholfin interviews Marc Kravets, CEO of Lancer Skincare, discussing the brand's philosophy, challenges in the skincare market, product development, and the importance of consumer behavior. Marc shares insights on the company's focus on anti-aging products, e-commerce growth, and the impact of technology on customer engagement. The discussion highlights the need for brands to adapt...
Summary
In this episode, Evan J. Cholfin interviews Teri-Ann Marchigiani, VP of Product Development at Tricoci, discussing the brand's expansion into consumer packaged goods (CPG) and the unique strategies employed in product development. Teri-Ann shares insights on the challenges faced in launching new products, the importance of brand awareness, and the role of influencer marketing. The conversation also covers the significan...
Summary
In this episode, Evan J. Cholfin interviews Demi Oloyede, CEO and founder of LIMPIAR, a company revolutionizing the commercial cleaning industry through eco-friendly practices and innovative technology. Demi shares her journey from cleaning jobs to founding LIMPIAR, the growth of the company, and the importance of sustainable cleaning practices. The conversation covers the challenges of transitioning clients to eco-friendly ...
Summary
In this conversation, Evan J. Cholfin speaks with Paul Scott, CEO of Health Alliance for Austin Musicians (HAAM), about the organization's mission to provide healthcare access to musicians in Austin. They discuss the unique approach HAAM takes in partnering with local entities to offer comprehensive healthcare services, the challenges faced in expanding these services, and the importance of addressing mental health issu...
Summary
In this episode, Evan J. Cholfin speaks with Ryan Anderson, Vice President of Digital at Bridges Consumer Healthcare, about the digital transformation in healthcare brands. They discuss the importance of consumer engagement, the challenges faced in building digital relationships, and the common mistakes OTC brands make in digital marketing. Ryan shares insights on leveraging AI, the significance of retail media networks, and...
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