RETAIN & GAIN
Tactical AI Strategies for Dealership Growth
Episodes
Power up for Retain and Gain Podcast Episode 6 as Rob Mudd and Larry Bruce discuss how the automotive industry faces challenges with evolving marketing strategies that prioritize conversation over clicks. As the market has changed sales dynamics from customer relationships to click metrics, customers now prefer personal interactions and direct information. Events are vital for connections, while Google Analytics reshapes engagement...
Hosts Larry Bruce and Rob Mudd discuss the importance of aligning advertising, marketing, and sales strategies to enhance customer experiences. They highlight challenges with siloed partners and the need for cohesive communication. The episode covers automotive sales, focusing on credit scores and customer choices, while exploring effective marketing strategies and customer segmentation. It emphasizes the necessity for strong partn...
In this episode, Larry and Rob discuss Amazon's role in advertising and data collection which raises concerns about data attribution methods and pixel tracking. Skepticism about Amazon's intentions with customer data highlights the need for transparency. The discussion also emphasizes the importance of lead attribution and the challenges advertisers face. Additionally, the potential for live call-in shows featuring insights from de...
In this version of Retain and Gain, Larry and Rob highlight the significance of customer retention strategies and the transformative role of AI in business growth. It emphasizes the need for proprietary first-party data to effectively utilize AI, addressing challenges faced by CRMs that lack adequate data. AI is portrayed as a tool that enhances sales processes and customer engagement, allowing teams to automate routine tasks and f...
In this episode we discuss how Customer data platforms (CDPs) evolve from relational marketing databases to integrate various data silos, enhancing marketing effectiveness. They serve as a central hub for first-party data, aggregating information from sources like DMS and CRM systems. The automotive sales industry is discussed, focusing on leasing, trade-ins, and customer engagement, highlighting subscription models and the importa...
Rob and Larry discuss tactical insights for car dealerships, honoring Jim Ziegler's impact on the industry. They discuss the sales process, highlighting the significance of advertising and customer engagement, the concept of up count in sales strategies and the evolution of sales terminology. They emphasize the importance of personal interactions in customer experience and the need for effective digital marketing strategies focused...
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