Between the Silos

Marketing is an investment, not an expense. 

Of course, a marketing podcast would say that. BUT we’ve seen it too many times: marketing is treated like a fire extinguisher rather than a growth engine. By then, it’s too late. 

As you prepare 2026 budgets, now is the time to decide where marketing fits in. Listen to Growth Partner, Rachael Horn, share what she’s learned from working with both reactive and proactive companies over t...

R.I.P. your original brand strategy. 💀

Can’t stand to see another brand diluted to death by well-meaning committee feedback? Listen to Nicole Klein, brand and marketing expert, share her experience managing the feedback process when building a brand. 

Who gets input when? How do you balance the legacy of a business with fresh branding? 

Plus, hear our take on why branding is NOT a design project. 

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When your business has grown organically through referrals and word-of-mouth, hitting a growth plateau can feel paralyzing.

Jen talks with Allison Davis about creating a sales plan — your roadmap from organic growth to sustainable lead generation. Perfect for mission-driven founders ready to scale beyond their network. They'll cover:

• Moving from referrals to proactive sales planning
• High-volume vs. low-volume lead strategies
• ...

Power in leadership is inevitable. The question is — how are you using it? 

Bill Mills, CEO and business coach, unpacks what it means have “power with” vs. “power over” your team. 

Hint: “Powder over” is unsustainable. But “power with” doesn't mean democratizing every decision. 

Looking for more intel like this?

💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://...

Who else has a strengths assessment collecting dust on their desktop? 🙋🏻‍♀️

Listen to Tara Gronhovd, a Certified Strengths Coach, explain why knowing your strengths is way more than an onboarding exercise. 

Have a boss who keeps moving the mark? A coworker who keeps questioning your ideas? What if their strengths are just different than yours? Or maybe they’re truly not the right fit? (It happens!)

Find out how Tara helped one...

Plot twist 👀 We're ditching the script this week. 

Listen in to hear us switching things up. Instead of hosting the podcast, Jen is joining as a guest. (Is that allowed? Too late, we already did it.) 

We'll break down what works and what doesn't about recent award-winning campaigns, share hard-learned tips from campaigns gone wrong, and we'll go rogue for our usual hot seat. 

Looking for more intel like this?

💼 Check out t...

👀 Looking for team alignment? Time to lean into conflict. 

As much as we draw boundaries between our personal and professional lives, there's no denying — business is fraught with very human, sometimes messy situations. 

Like when you walk into a leadership meeting and something just feels... off. But you can't put your finger on it. Join me and licensed therapist Steve Gatton as we explore strategic alignment from a psycholog...

HubSpot and ChatGPT are teaming up to make your life much (MUCH) easier. 🤝

👉 In this episode of Between the Silos brings together two powerful voices in the RevOps space: Jen from Vye and Alex Desynoyers, Senior Partner Development Manager at HubSpot. Together, they dig into HubSpot’s brand-new AI-powered Deep Research Connector — and what it means for marketers, sales teams, and data-hungry decision-makers.

Alex breaks down:

Ever wonder how a 22-year-old could possibly write convincing copy about explosive military shrapnel? Or why your washing machine research habits reveal everything wrong with B2B marketing?

Join host Jen as she sits down with Meghan Muchow, Vye's Creative Director, for a no-holds-barred conversation about the wild world of technical copywriting. From hydraulic plate heat exchangers to federally qualified health centers, Meghan spi...

What if the only thing standing between you and the business you actually want...is a system?

In this episode, Vye CEO Jen Lawrence sits down with legendary EOS implementer Mike Paton —a man who's helped 150+ companies and led nearly 2,000 full-day EOS sessions—to reveal what really happens when entrepreneurs stop winging it and start running their businesses on EOS.

You'll learn:  • The 6 key components of every healthy company ...

What if the CRM you've been avoiding is actually... easy to use? 👀 (Yes, really!)

In this candid conversation, Vye's CEO Jen Lawrence and HubSpot Pro Jessica Crosby pull back the curtain on why so many leaders freeze when it comes to pulling the trigger on CRMs, and specifically HubSpot.

Unlike those bulky enterprise systems requiring an IT army to operate, HubSpot was built for humans. No technical architects needed. No custom co...

In a business world obsessed with instant results, one truth remains constant: sustainable growth requires proper foundations, not shortcuts.

In this episode, we welcome TJ Bruno, a growth strategist who's seen the expensive fallout when businesses choose shortcuts and cutting marketing spend over investing in and building solid foundations.

Find out:

• Why scrambling for quick wins backfires
• How siloed departments sabotage your...

Do you wonder if spending money on a marketing agency makes sense when cash flow is tight?

Do you find yourself saying, "We've tried digital marketing before and it failed"?

Want to know how to turn your fancy marketing metrics into actual leads and revenue? 

In this inaugural episode of Between the Silos, Jen Lawrence, CEO of Vye, sits down with marketing veteran Sarah Cords, VP of Client Strategy and Experience, to dig into why companies struggle to see the value in their marketing investments.

Whether you're working with a marketing agency that's not producing results to justify their invoice, or ...