The Notorious B2B Show’s Podcast

The Notorious B2B Show’s Podcast

SNL meets TMZ but for B2B marketing. Hosted by Tas Bober and Tim Davidson, Notorious B2B is where LinkedIn drama, marketing chaos, and corporate cringe get the airtime they deserve. We talk about the stuff no one else wants to say out loud: shady campaigns, unhinged posts, comment bait, teardown culture, and all the things making B2B feel more like reality TV. This is not thought leadership. This is Notorious B2B.

Episodes

June 11, 2025 60 mins
This week on Notorious B2B, we’re back in the B2B trenches.   First up: Builder.AI, the supposed AI unicorn that was actually powered by...700 humans? We are coming for AI's job! Then we unpack G2’s new paywall for badges. Good or bad idea?   Also in this episode:
  • The worst freelance payment drama we’ve seen in a while (featuring Toast)
  • Why “scraping LinkedIn likes” is the cold DM strategy no wanted
  • ...
Mark as Played

Peep Laja joined us on Notorious B2B and held nothing back.

We covered:

  • Why the Clay vs Common Room drama blew up - and who actually started it

  • The real reason Peep gatekeeps Spryng (and why Exit Five got dragged for doing the same)

  • Our own mini Wynter-style rapid fire survey, where Peep gives his takes on LinkedIn trauma dumping, the comment-gating trend, hiring porn stars for B2B campaigns, Chris Walker's enlightenment ...

Mark as Played

This week on Notorious B2B, Tim and Tas unpack the most chaotic headlines in B2B right now. Here’s what we get into: – Builder.ai raised $445M… then imploded. The signs were there. No one looked. – ZoomInfo backed out of a live data showdown (allegedly). It got awkward. – Duolingo posted a fake kidnapping skit and wiped their socials. We have… questions. – Another day, another layoff blamed on AI. But is that the whole story? ...

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In this episode of Notorious B2B, Tim and Tas break down the mess behind 11X’s rise and fall. Fake customer logos, inflated ARR and the promise of (or lack of) AI SDRs

They also get into:

  • How startups stretch the truth to land funding

  • If influencers should promote tools and tech they don’t use

  • Why buyers don’t believe comparison pages anymore

  • A Reddit post where someone bought 100 leads on Fiverr

  • What “dark prompts” a...

Mark as Played

Welcome to another chaotic episode of Notorious B2B.

This week, we cover:

  • Chris Walker’s new “inner peace” company and why his logo might not be as original as his mission

  • A Deel subway ad that might be real… or might be the best AI prank we’ve seen

  • Comment-gating is evolving: it’s now in your DMs

  • The Fiverr CEO’s 12:58 AM (likely) email 

  • And a full-on LinkedIn identity theft case, complete with a cloned website, job ...

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The drama continues. In Ep. 8 of Notorious B2B, Tim and Tas dig into the messiest updates in tech right now: the spy war between Rippling and Deal escalates, the finalé on Exit Five’s application-based event, and Duolingo catches fire for saying they’ll replace contractors with AI. (Yeah, that went great.) What’s inside: • Deel hits back at Rippling with a 5-count lawsuit with a wild counterspy claim • Duolingo's "AI-first" anno...

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This might be our spiciest episode yet. Tim and Tas are joined by Brendan Hufford to tear into the tactics and trends breaking (and embarrassing) B2B. What’s inside: • The truth behind 8,000-comment LinkedIn posts (and who’s really getting the asset) • Comment gating, fake pipeline claims, and why the numbers don’t add up • A deep dive into Exit Five’s invite-only event drama and ICP filtering • Why Pavilion’s CEO went full rant m...

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B2B espionage, fake job postings, influencer chaos — yep, we’re covering it all this week on Notorious B2B. What’s inside: • Spy games escalate: The full story behind Deel vs Rippling (toilet phone and all) • Apollo’s CEO finally responds—and says absolutely nothing • Seamless still silent, and people are gaming the system for followers • The Reddit marketing “growth hack” that crossed the line • Fake job posts, shady Chrome exten...

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This week, we talk about:
  • The “Inbox Karen” drama and the limits of provocative content
  • The Exit Five’s application process to attend their event
  • The truth about RB2B’s CRM data collection
  • Why every website visitor tool is lying to you in a slightly different way
  • And the shad...
Mark as Played

We covered a lot of ground in this one - from spiritual awakenings to burner phones.

In this episode:

  • Chris Walker goes full guru mode (and we kind of love it?)
  • TACK shuts down and the Mark + Nick split has us speculating
  • Apollo continues its quiet unraveling with key team exits
  • Deel’s spy drama somehow esc...
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This one had range.

We circled back on the rise and fall of “comment for the asset” LinkedIn posts (spoiler: people are still mad), and then covered everything from:

  • The “weird LinkedIn” trend
  • RB2B’s spyware accusation and why marketers are suddenly reading terms of service
  • Air’s campaign backlash and why we’re still defending it
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We had a docket. We couldn't finish it all. Who knew B2B had so much drama? 

Here's what we did cover: 

  • Air’s wild anti-Dropbox ad featuring an actual adult film star (and why we kind of loved it)

  • The difference between a teardown and a public roast (with a special guest appearance: Tas getting publicly roasted)

  • What happens when LinkedIn shuts down your entire company page (Seamless.ai and Apollo, this one’s for you)

  • T...

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We kick off episode one by giving kudos where it's due (spoiler: someone actually won $1M from a Super Bowl AI promo and no one seems to care).

Then we get into the current state of LinkedIn:

  • The rise of “comment to get the asset” bait

  • The performance math behind it (yes, we did the math)

  • What happens when you don’t deliver

  • And yes... we talk about that “boobs on LinkedIn” guy

This episode is basically a tour thr...

Mark as Played

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