Opinion Party | The Marketing Podcast
The marketing podcast where we interrogate marketing's most deeply held beliefs through data and expert insights. Brought to you by BAV Group Find us at https://www.theopinionparty.com Opinion Party is brought to you by: BAV Group, the world’s leading authority on data-driven branding. ™️ Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results. Learn more at https://www.bavgroup.com. CREDITS: Season II Hosts: Laura Jones Executive Producer: Laura Jones & Ketzirah Lesser Production: Bronac McNeil Photography & Film
Episodes
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
Season 2: Episode 12
The Focus Factor: Why Slowing Down Accelerates Results with Ashley Wray
Click here to view the episode transcript.
SUMMARY
In our season finale, Laura Jones (Global CEO, BAV Group) welcomes mindfulness expert and executive coach Ashley Wray to challenge the myth that corporate wellness programs automatically create...
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
Season 2: Episode 11
The Five Promises of Effective AI-Powered Personalization with David C. Edelman
SUMMARY
In this episode author and marketing expert, David C. Edelman, joins host Laura Jones, Global CEO of BAV Group about the critical role of marketing leaders in driving personalization strategies within organizations. They discuss ...
Opinion Party: the marketing podcast
Season 2: Episode 10
From Rocket Ships to YouTube Clips: A Legacy Brand's Culture of Innovation with WD-40's Claudia Fenske
SUMMARY
In this conversation, Claudia Fenske, VP of Global Brand and Innovation at WD-40, discusses the revitalization of legacy brands, emphasizing that innovation is possible even for established companies. She shares insights into WD-40's culture of innovati...
SUMMARY
Challenging the myth that marketing is "fluffy stuff," Aljan de Boer, Community Director at the Institute for Real Growth (IRG), joins Laura Jones (Global CEO, BAV Group) to reveal how elite CMOs transform human connection into competitive advantage. Drawing from IRG's work with 800+ marketing leaders, Aljan demonstrates how translating societal shifts directly impacts future cash flows—the language CFOs res...
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
Season 2: Episode 8
Be Worthy of Emulation: Creating Meaningful Business Growth with Vodacom's Andisa Ntsubane
SUMMARY
Challenging the myth that "it's not personal, it's business," Andisa Ntsubane, Executive Director of Vodacom Africa Brand Marketing and Communications, shares with Laura Jones (Global CEO, BAV Group) how purpose-driven marketing del...
SUMMARY
In this episode, Catarina Barradas, Global Brand Director at EDP joins host Laura Jones, Global CEO of BAV Group, and reveals how brand can drive core business transformation. With a background spanning engineering and film, Barradas led a comprehensive rebranding that engaged 2,500 stakeholders and resulted in the "We Choose Earth" brand signature after EDP announced plans to be net zero by 2040, She shares her "w...
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
Season 2: Episode 6
The Color of Money is Green: Inclusion as Competitive Advantage with Federal Savings Bank's Alejandra Denda
SUMMARY
In this thought-provoking conversation, Alejandra Denda, the first-ever CMO of the Federal Savings Bank, joins host Laura Jones, Global CEO of BAV Group, to challenge the myth that financial systems are inheren...
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
Season 2: Episode 5
Beyond Brand vs. Performance: Transcending Marketing Dichotomies with Tariq Hassan
SUMMARY
Is the battle between brand and performance a false war? In this episode, Tariq Hassan, a seasoned marketing leader who has served as both CMO and CXO for iconic brands like McDonald's and Petco joins host Laura Jones, Global CEO of BAV Gro...
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
Season 2: Episode 4
Human Intelligences in the Age of AI: Creating Value by Embracing Humanity as an Evolving Capability with Coca-Cola's Javier Meza
SUMMARY
In this engaging conversation, Javier Meza the President of Marketing & Europe CMO at The Coca-Cola Company, joins host Laura Jones, Global CEO of BAV Group, to explore the evol...
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
Season 2, Episode 3
From Creative Guesswork to Measurable Magic: Quantifying Creativity with Gain Theory's Manjiry Tamhane
SUMMARY
In this episode, Laura Jones welcomes Manjiry Tamhane, Global CEO of Gain Theory, to the Opinion Party to discuss the intersection of creativity and measurement in marketing. Manjiry shares how E=MC2 applies...
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
S2: E2
From Slurpees to Sustainability: Driving Purposeful Growth with 7-Eleven's Marissa Jarratt
SUMMARY
In this episode of Opinion Party, host Laura Jones welcomes Marissa Jarratt, Chief Marketing Officer and Chief Sustainability Officer at 7-Eleven. Marissa shares her unique perspective on how marketing and sustainability, often seen as opposing...
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
From Shareholder Value to Stakeholder Impact:
How the Institute for Real Growth is Reshaping Marketing Leadership with Guests
- Ketzirah Lesser - Producer
- Laura Jones - Host
- Marc de Swaan Arons - Guest
Click here to view the episode transcript.
SUMMARY
In our first episode of season two, we welcome ...
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the myth of global brands, discussing how brands can appear differently across markets and the challenges of maintaining a consistent brand promise. They are joined by Peter Everett, who shares his extensive experience in building brands globally, emphasizing the importance of local insights and cultural nuances. The conversation covers the def...
Opinion Party, the marketing podcast, examines the most pervasive myths in modern marketing through the cold, cruel lens of data.
Season 1 features hosts Laura Jones (CEO, BAV Group) and Jason Gaikowski (Chief Transformation Officer, VML) as they welcome guests from across the branding and marketing spectrum.
Don't miss any of our season 1 Guests:
- John Sabine - Merriam-Webster Social Media Guru
- Jason Falls - Winfluence...
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the evolution of purpose-driven businesses, the challenges faced by legacy brands, and the importance of measuring purpose effectively. Guest Samuel Monnie shares insights on how to implement purpose in organizations and the economic benefits of empathy in busin...
In this 3 minute version episode 8 of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the evolution of purpose-driven businesses, the challenges faced by legacy brands, and the importance of measuring purpose effectively. Guest Samuel Monnie shares insights on how to implement purpose in organizations and the economic benefits ...
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impact of marketing on corporate govern...
In Season 1, Episode 6, of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impact of marketing on corporat...
It's S1 E5 of Opinion Party! Hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian @thefumiabe . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the challenges of cultural identity in humor, and the impli...
A three minute version of S1 E5 of where Opinion Party, where hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian Fumi Abe . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the challenges of cultural ident...
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