Opinion Party | The Marketing Podcast
The marketing podcast where we interrogate marketing's most deeply held beliefs through data and expert insights. Brought to you by BAV Group Find us at https://www.theopinionparty.com Opinion Party is brought to you by: BAV Group, the world’s leading authority on data-driven branding. ™️ Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results. Learn more at https://www.bavgroup.com. CREDITS: Season II Hosts: Laura Jones Executive Producer: Laura Jones & Ketzirah Lesser Production: Bronac McNeil Photography & Film
Episodes
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
Season 2: Episode 8
Be Worthy of Emulation: Creating Meaningful Business Growth with Vodacom's Andisa Ntsubane
SUMMARY
Challenging the myth that "it's not personal, it's business," Andisa Ntsubane, Executive Director of Vodacom Africa Brand Marketing and Communications, shares with Laura Jones (Global CEO, BAV Group) how purpose-driven marketing del...
SUMMARY
In this episode, Catarina Barradas, Global Brand Director at EDP joins host Laura Jones, Global CEO of BAV Group, and reveals how brand can drive core business transformation. With a background spanning engineering and film, Barradas led a comprehensive rebranding that engaged 2,500 stakeholders and resulted in the "We Choose Earth" brand signature after EDP announced plans to be net zero by 2040, She shares her "w...
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
Season 2: Episode 6
The Color of Money is Green: Inclusion as Competitive Advantage with Federal Savings Bank's Alejandra Denda
SUMMARY
In this thought-provoking conversation, Alejandra Denda, the first-ever CMO of the Federal Savings Bank, joins host Laura Jones, Global CEO of BAV Group, to challenge the myth that financial systems are inheren...
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
Season 2: Episode 5
Beyond Brand vs. Performance: Transcending Marketing Dichotomies with Tariq Hassan
SUMMARY
Is the battle between brand and performance a false war? In this episode, Tariq Hassan, a seasoned marketing leader who has served as both CMO and CXO for iconic brands like McDonald's and Petco joins host Laura Jones, Global CEO of BAV Gro...
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
Season 2: Episode 4
Human Intelligences in the Age of AI: Creating Value by Embracing Humanity as an Evolving Capability with Coca-Cola's Javier Meza
SUMMARY
In this engaging conversation, Javier Meza the President of Marketing & Europe CMO at The Coca-Cola Company, joins host Laura Jones, Global CEO of BAV Group, to explore the evol...
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
Season 2, Episode 3
From Creative Guesswork to Measurable Magic: Quantifying Creativity with Gain Theory's Manjiry Tamhane
SUMMARY
In this episode, Laura Jones welcomes Manjiry Tamhane, Global CEO of Gain Theory, to the Opinion Party to discuss the intersection of creativity and measurement in marketing. Manjiry shares how E=MC2 applies...
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
S2: E2
From Slurpees to Sustainability: Driving Purposeful Growth with 7-Eleven's Marissa Jarratt
SUMMARY
In this episode of Opinion Party, host Laura Jones welcomes Marissa Jarratt, Chief Marketing Officer and Chief Sustainability Officer at 7-Eleven. Marissa shares her unique perspective on how marketing and sustainability, often seen as opposing...
Opinion Party: the marketing podcast
brought to you by BAV Group & IRG
From Shareholder Value to Stakeholder Impact:
How the Institute for Real Growth is Reshaping Marketing Leadership with Guests
- Ketzirah Lesser - Producer
- Laura Jones - Host
- Marc de Swaan Arons - Guest
Click here to view the episode transcript.
SUMMARY
In our first episode of season two, we welcome ...
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the myth of global brands, discussing how brands can appear differently across markets and the challenges of maintaining a consistent brand promise. They are joined by Peter Everett, who shares his extensive experience in building brands globally, emphasizing the importance of local insights and cultural nuances. The conversation covers the def...
Opinion Party, the marketing podcast, examines the most pervasive myths in modern marketing through the cold, cruel lens of data.
Season 1 features hosts Laura Jones (CEO, BAV Group) and Jason Gaikowski (Chief Transformation Officer, VML) as they welcome guests from across the branding and marketing spectrum.
Don't miss any of our season 1 Guests:
- John Sabine - Merriam-Webster Social Media Guru
- Jason Falls - Winfluence...
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the evolution of purpose-driven businesses, the challenges faced by legacy brands, and the importance of measuring purpose effectively. Guest Samuel Monnie shares insights on how to implement purpose in organizations and the economic benefits of empathy in busin...
In this 3 minute version episode 8 of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the evolution of purpose-driven businesses, the challenges faced by legacy brands, and the importance of measuring purpose effectively. Guest Samuel Monnie shares insights on how to implement purpose in organizations and the economic benefits ...
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impact of marketing on corporate govern...
In Season 1, Episode 6, of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impact of marketing on corporat...
It's S1 E5 of Opinion Party! Hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian @thefumiabe . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the challenges of cultural identity in humor, and the impli...
A three minute version of S1 E5 of where Opinion Party, where hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian Fumi Abe . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the challenges of cultural ident...
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and ...
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and ...
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the complexities of fame in marketing, discussing the pitfalls of pursuing fame for its own sake versus focusing on genuine influence. They introduce Jason Falls, who shares insights from his book 'Winfluence' and emphasizes the importance of strategic influence over mere celebrity endorsements. The conversation delves into the impact of influe...
A preview of Season 1, Episode 3 of Opinion Party, where hosts Creators & Guests
- Laura Jones - Host
- Jason Gaikowski - Host
- Jason Falls - Guest
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