Care to CEO

Welcome back to Care to CEO, the show where real-life experiences transform into ownership, leadership, and lasting legacy. In today’s episode, host Crystal Smith, an entrepreneur, mentor, and advocate for breaking down barriers in the care industry, dives deep into the power of mentorship that doesn’t just hand out surface-level advice but lifts the curtain and truly opens doors.

You’ll hear Crystal Smith reflect on her journey fro...

Welcome to the 10th episode of Care to CEO! This is the show where caregivers learn to step confidently into entrepreneurship and turn their passion for helping others into thriving, profitable businesses. In this milestone episode, care business expert Crystal Smith gives an honest deep dive into one of the trickiest (and most crucial) parts of running a business: pricing.

So many caregivers struggle with putting a dollar value on ...

Welcome back to Care to CEO, the podcast where we empower real people to build thriving care businesses. In this episode, the inspiring Crystal Smith digs into a topic that’s truly at the heart of any successful care company: client retention.

Crystal shares lessons learned from her years of experience, from landing that vital first client to building systems that keep clients, families, and caseworkers coming back. You’ll hear prac...

Welcome back to Care to CEO, the podcast that proves extraordinary care businesses are built by ordinary people; no white coats or business degrees required. In today’s episode, you´ll hear from the inspiring Crystal Smith, owner, coach, and mentor, who’s living proof that all you need is heart, commitment, and the right guidance to step into the world of home care entrepreneurship.

Think you need a ton of experience, medical creden...

Welcome back to Care to CEO, the go-to podcast for people dreaming of building real businesses in the care industry. In today’s episode, Crystal Smith takes us on the journey from securing a license to landing that all-important first paying client. Crystal shares the unfiltered story behind her entrepreneurial beginnings: the mistakes, the setbacks, the hustle, and the invaluable lessons she learned along the way.

She digs into why...

Welcome back to Care to CEO, the podcast where everyday caregivers transform into confident care entrepreneurs. In this episode, Crystal Smith - Mother, former CNA, Black Woman CEO, and City Councilwoman - digs into the real, often untold truth: women of color, especially caregivers, are not the underdogs. In fact, they’re uniquely built for business leadership.

Crystal shares her inspiring journey from managing a multigenerational ...

Welcome back to another episode of Care to CEO, the show where caregivers and everyday people get the inside scoop on building confident, sustainable care businesses. In today’s episode, host Crystal Smith — a care business owner who’s seen it all — is here to dig into the often overlooked, “unsexy” essentials that keep your business alive: finding the right team, setting up effective systems, and keeping your own sanity intact.

Cry...

Welcome back to Care to CEO, the podcast where caregivers become confident care entrepreneurs. In this candid episode, “The Ugly Truth: The Hardest Parts of Running a Care Business,” host Crystal Smith pulls back the curtain on what it really takes to build and sustain a care-based business. You’ll hear Crystal’s raw reflections on staffing nightmares, staying compliant, emotional burnout, and those moments when everything seems to...

Welcome back to Care to CEO, the podcast that helps caregivers and underdogs take bold steps toward confident business ownership in the care industry! In this episode, host Crystal Smith cuts through the confusion around getting licensed —and getting paid — for a home care business. Crystal shares her personal journey, practical steps, and plenty of hard-won wisdom on how to navigate the paperwork, state requirements, and the all-i...

Welcome back to Care to CEO, the podcast that empowers caregivers, everyday people, and underdogs to embrace their inner entrepreneur - especially in the care industry. In today’s episode, host Crystal Smith, a trailblazer in group homes and behavioral health housing, to uncover a business opportunity most of us have never even considered owning: the group home and non-skilled care business. 

Crystal shares her inspiring journey fro...

Welcome to Episode 1 of Care to CEO! In this inspiring kickoff, we introduce you to our host: Crystal Smith, a remarkable caregiver-turned-entrepreneur who shares her heartfelt journey from humble beginnings as a caretaker for her great-grandmother to becoming the CEO of a home care business. Crystal opens up about her childhood in Canton, Ohio, her family’s strong work ethic, and how the invaluable skills she learned caring for lo...

The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business (Group Homes, Home Care, Foster Care, Behavioral Health Housing, Veteran Housing, etc.) without a trust fund or a fancy degree.

This show is hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman, who shares the real, unfiltered, from-the-trenches playbook, helping you focus on the tran...