The Next Decision Podcast
Welcome to The Next Decision Podcast, where industry leaders delve into pivotal choices shaping high-growth B2B companies. Hosted by Decision Counsel’s executive team—including CEO Sal Fuentes, President Ben Felix, and General Manager Jarie Bolander—each episode offers candid conversations with top product, marketing, and strategy experts. Discover the strategies behind successful go-to-market initiatives, organizational alignment, and market positioning. Subscribe for a masterclass in navigating the complex decisions that drive business success.
Episodes
Why do emotions drive every decision we make?
In this episode of The Next Decision, host Jarie Bolander sits down with Ian Baer, Founder & CEO of Sooth, to explore the emotional core behind business and consumer choices. From predictive intelligence to the fact that 90% of financial decisions are emotional, Ian explains why demographics and past behavior aren’t enough—and how emotional, practical, and situational needs shape wh...
Traditional go-to-market playbooks no longer work. Buyers now control 80% of their journey before ever talking to sales, and sellers are left struggling with outdated approaches.
In this episode of The Next Decision, Santosh Sharan, Co-Founder and CEO of Zeeb.ai, joins Jarie Bolander, General Manager & Executive Partner at Decision Counsel, to explore how B2B growth is shifting from seller-led to buyer-led.
We dive into:
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In this episode of The Next Decision, host Jarie Bolander welcomes Sam McArtor, co-founder and COO of Rentgrata, a platform redefining how people choose where—and how—to live.
At the heart of Rentgrata is a simple idea: trust your neighbors. By letting prospective renters connect directly with current residents, Rentgrata empowers people to make informed decisions based on honest, lived experiences—not marketing fluff.
If you're bu...
In this episode of The Next Decision Podcast, host Jarie Bolander speaks with Seymour Duncker, Executive Strategist at Decision Council and founder of MindScale AI, about one of the most urgent questions in artificial intelligence today: Can we trust AI when humans are no longer at the center?
They explore the risks of unchecked automation, the erosion of transparency, and what it takes to build systems that earn trust—at scale. Th...
In this episode of The Next Decision, Rob Le Piane, Chief Product Officer at Altrata, joins host Jarie Bolander to uncover the critical role of product marketing—and why most B2B teams overlook it.
We explore:
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How misalignment between product, marketing, and sales slows momentum
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Why product marketing should be a strategic linchpin, not a support role
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What “message-market fit” means—and how to get it right
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Practical ways...
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