The Forge House
You’ve built a business that works (most of the time)—now it’s time to build a life that works too. I’m Jonathan Maynard, a home service entrepreneur who’s scaled multiple 7-figure service companies. On The Forge House, I sit down with real business owners who’ve hit walls, made shifts, and grown—not just in revenue, but in clarity, capacity, and purpose. No guru fluff. No silver bullets. Just honest conversations for $1–10M home service owners ready to lead better and live fuller. No matter your trade, if you’re after real talk on mindset, growth, and business—you’re in the right place. Real Talk. Real Transformation
Episodes
In this Quick Talk episode of The Forge House, Jonathan Maynard reveals what really causes business stagnation—and why most owners are trying to fix it all wrong. If you’ve ever felt like nothing is working, like your leads have dried up, your revenue’s stalling, or your team’s disengaged, this episode is for you.
Jonathan uses the vivid analogy of driving a car at night with no lights, no gauges, and no GPS to explain what it's li...
In this episode of The Forge House, Jonathan Maynard tackles a pressing topic: using AI in business without sacrificing authenticity or connection. If you’re tired of the nonstop AI hype, you’ll appreciate this grounded, honest take on what artificial intelligence can and cannot do for small business owners.
Jonathan shares his personal boundaries around content creation, why he refuses to let ChatGPT write his posts or podcasts, a...
The Four Flows of Business—Leads, Sales, Fulfillment, and Cash—are the difference between surviving and scaling. In this episode of The Forge House, Jonathan Maynard reveals the exact framework that helped him break through plateaus and rebuild his business from the inside out.
Whether you're stuck chasing low-quality leads, winging your sales calls, drowning in broken delivery systems, or watching your cash disappear, this episode...
In this episode of The Forge House, we dive deep into the WIN Your Next Hour framework with Danny Lehr—entrepreneur, athlete, speaker, and founder of Caffeine and Kilos. Based on his new book, Danny breaks down the powerful WIN formula (Words, Invest, Note your progress) that has helped Olympians, founders, and everyday dreamers build unstoppable momentum, one hour at a time.
Learn how to speak your goals out loud to activate belie...
In this episode of The Forge House, Jonathan Maynard breaks down one of the most important lessons in business: business clarity scales. Using the example of Chick-fil-A vs. Cookout, he illustrates how focusing on fewer offerings, stronger systems, and intentional culture creates a scalable, profitable business.
While Cookout dazzles with options, Chick-fil-A dominates with discipline. Jonathan challenges home service business owne...
Stop drinking alcohol—that’s the decision Jonathan Maynard made when he realized his leadership, health, and mindset were at odds with what he was tolerating in his life. In this vulnerable episode of The Forge House, he shares what actually changed when he let go of something that didn’t serve his future.
No rock bottom. No lecture. Just one business owner getting honest about what was holding him back. Back from energy, to mental...
Welcome back to The Forge House, where a better business begins with a better you. In this episode, I get brutally honest about the business boundaries I had to build—not to grow faster, but to stop the slow-motion collapse of my life. This isn’t a list of hacks or a new productivity system. It’s the story of what I had to stop doing to finally show up as a clear, confident leader.
From letting go of endless meetings and late-night...
In this episode of The Forge House, host Jonathan Maynard dives deep into the power of leadership clarity—and how chasing busyness can sabotage the momentum your business truly needs.
If you’ve ever ended your day exhausted but unsure of what you actually accomplished, this episode will hit home. Jonathan shares a powerful personal story about how he went from being involved in every decision—spinning every plate—to finally creatin...
Most overwhelmed business owners don’t need another CRM, project management platform, or time-tracking app—they need a rhythm. In this episode, Jonathan Maynard breaks down the costly myth that software can fix dysfunction, and reveals why clear, consistent operating cadence is the real solution to chaos. Whether you're buried in apps or burnt out by decision fatigue, this episode will help you reclaim clarity and leadership throug...
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