Expert In You

Expert In You

”EXPERT IN YOU” is a podcast designed for consultants, coaches, and entrepreneurs. It offers innovative strategies for gaining a competitive edge and establishing oneself as an industry expert, aiming to help listeners scale their businesses effectively.

Episodes

July 16, 2025 38 mins

In this episode, host Ann Carden sits down with the incredible Rai Cornell, CEO and founder of Cornell Content Marketing. Rai brings a unique blend of expertise to the table—not only is she a seasoned marketing leader and fractional CMO, but her background in psychology sets her apart as a true marketing psychology strategist.

Ann and Rai dive deep into how understanding human behavior and leveraging psychological frameworks can re...

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In this episode, Ann Carden dives deep into the real reasons why even the most seasoned entrepreneurs can find themselves stuck and playing smaller than they’re capable of. Ann pulls back the curtain on the three major mindset blocks—success paralysis, the expert identity trap, and isolation at the top—that hold brilliant business owners back from leveling up, hitting those bigger goals, and getting paid what they’re truly worth.

I...

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In this episode, host Ann Carden welcomes Chris Miles—known as the “anti-financial advisor”—for a conversation packed with practical insights, hard-won experience, and a fresh perspective on creating true financial freedom. Chris shares his journey from college dropout to successful entrepreneur, the hard lessons learned through boom, bust, and recession, and how he discovered that real wealth comes from making work optional throug...

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In this episode, host Ann Carden dives into the game-changing strategy of creating a $50,000 “rinse and repeat” offer for consultants, agency owners, coaches, and B2B experts. Ann shares her personal journey from uncertainty about high-ticket offers to helping clients scale their businesses with premium packages that unlock extraordinary growth and financial freedom.

You’ll hear compelling stories of clients who transformed their b...

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In this episode, host Ann Carden sits down with Christopher Filipiak, a renowned sales expert who’s made waves working with major corporations and large enterprises. If you’ve ever wondered how to break into the world of enterprise clients or scale your consulting, coaching, or expert business to new heights, this conversation is for you.

Christopher shares his fascinating journey from working at Ford Motor Company to selling into ...

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In this episode, Ann dives into why so many speakers, coaches, and consultants love getting on stage, guesting on podcasts, or running virtual rooms—but struggle to turn those speaking opportunities into consistent, predictable revenue. 

She challenges you to rethink your approach: Are you just inspiring your audience, or are you influencing buyers and building a true marketing and sales engine for your business? Ann uncovers the m...

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In this episode, Ann Carden sits down with award-winning designer Michael Pila, the creative force behind No Nonsense Web Design. Michael shares how he transforms websites into powerful marketing tools that do more than just look pretty—they actually help businesses connect with their ideal customers and stand out in the marketplace. The conversation delves into Michael’s unique experience working with nonprofits, local theaters, a...

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In this episode, Ann dives into one of the most common challenges faced by professional entrepreneurs, coaches, consultants, and agency owners: missing out on the biggest opportunities sitting right in front of them. 

Drawing from real-life client success stories and her own experience coaching experts for over 15 years, Ann reveals why scaling your business and increasing your revenue often isn't about chasing more leads or adding...

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In this episode, host Ann Carden dives deep into the world of podcasting with special guest Travis Chappell—one of the top names in the business podcasting space and the creator of the popular "Travis Makes Money" show. Travis shares his incredible journey from uncertain beginnings and door-to-door sales to building a successful media company, gaining thousands of listeners, and landing lucrative sponsorship deals.

 

In this conver...

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In this episode, host Ann Carden dives deep into a critical issue plaguing many talented consultants, coaches, and expert entrepreneurs—undervaluing themselves and undercharging for their brilliance. Ann shares real-life stories from her experience working with top-tier consultants who are truly the best at what they do, yet their income doesn’t reflect their expertise.

You’ll discover how powerful positioning, strategic sales conv...

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In this episode, Ann Carden is joined by Mitchell C. Beinhaker, an experienced business attorney with over three decades of practice in New Jersey and New York. Mitch specializes in helping business owners start, grow, and protect their ventures through proper legal procedures, business agreements, and strategic estate planning.

 

Together, Ann and Mitch get into the often-overlooked legal pitfalls that small and family-owned busin...

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In this powerful episode, I sit down with David Bland to explore his entrepreneurial journey and the Effective Market Testing (EMT) process transforming how businesses grow. 🚀 We dive into strategies for navigating uncertainty, acquiring clients, and using LinkedIn to expand your reach 📲—plus, David shares a real-world client success story you won’t want to miss. 💼 Ready to scale smarter? Don’t miss my exclusive invitation to a ...

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In this powerful episode of the Expert In You podcast, Ann Carden recaps a recent virtual event, revealing the keys to crafting a million-dollar offer 💰. She highlights common pitfalls to avoid and shares strategies for building and scaling a brand around a high-value offer. Drawing from her personal experience and proven insights, Ann unpacks what makes an offer truly compelling and how to position it for maximum impact. She exte...

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In this episode of Expert In You, Ann Carden welcomes Chris Troka, who shares insights from his business journey and the transformative impact of AI. They explore various types of AI employees and emphasize the importance of maintaining integrity in AI usage. Chris discusses how AI can enhance lead generation and podcasting, offering practical tips for those starting with AI and strategies for client acquisition. The conversation a...

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In this episode of Expert In You, Ann Carden breaks down the intricacies of personal branding, sharing her expertise in building a standout presence in any industry. She introduces the four Cs of personal branding—Clarity, Consistency, Credibility, and Connection—a powerful framework for establishing authority and influence. Ann dives into high-impact strategies that help entrepreneurs and coaches differentiate themselves, ensuring...

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In this episode of Expert In You, Ann Carden sits down with Ben Kniffen to discuss the evolving landscape of online networking post-COVID and the common pitfalls in paid advertising. Ben, from LinkedSelling, shares expert insights on the power of branding and storytelling in marketing, shedding light on the differences between B2B and B2C strategies and how to overcome skepticism in the sales process. The conversation also explores...

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In this episode of Expert In You, Ann Carden breaks down the entrepreneurial success formula, revealing the key strategies that drive business growth. She explores the power of speaking engagements to expand your influence and reach within your industry. 🎤 The conversation dives into multi-channel content sharing, hosting virtual events, and engaging with diverse audiences to maximize impact. Ann also shares proven marketing strat...

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In this episode of Expert In You, Ann Carden sits down with Steve Sawyer from SolvingX to discuss his journey into healthcare consulting and the strategies behind building trust and reducing costs in the industry. Steve shares powerful insights on problem-solving, client success stories, and the importance of simplicity in business. They dive into mentorship, brand positioning, and strategic client acquisition, highlighting the imp...

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In this episode of Expert In You, Ann Carden uncovers the revenue roadblocks that hold entrepreneurs back and the key strategies for positioning and differentiation in the market 🌟. She dives into the impact of AI and automation on pricing models, sharing insights on how to adapt to technological shifts for sustained growth. The conversation also explores social media algorithms and how to leverage them for maximum visibility and ...

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In this episode of Expert In You, Ann Carden sits down with Dr. Irena O'Brien to explore her fascinating journey from CPA to cognitive neuroscientist 🧠. Dr. O'Brien shares insights on coaching analytical professionals, unlocking client potential through dreams and desires, and leveraging the mind-body connection for peak performance. They discuss strategies for personal and professional growth, the power of small gains, and transf...

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