Beyond the Numbers with Bev Wakefield
Welcome to Beyond the Numbers, the podcast where we take the stress out of business finance and break down the numbers in a way that actually makes sense. Each week, you’ll be joined by Bev Wakefield as she shares straight-talking, practical advice to help you take control of your business finances. From cash flow to pricing, profit to planning, Bev breaks it all down with clarity and simplicity, so you can make confident decisions and build a business that truly works for you.
Episodes
In this episode of Beyond the Numbers, Peter Ellse, CEO of Cosy Direct, shares how his company has carved out a unique space in the education sector by staying firmly rooted in purpose. He discusses how Cosy prioritises social impact alongside profitability, why he believes business leaders should think long-term and ethically, and how simplicity and efficiency can drive real innovation.
Peter also reflects on the value of staying ...
What does growth really mean for your business? And is it always the right goal? In this episode of Beyond the Numbers, Bev breaks down two very different paths: fast, headline-style growth vs. slow, steady, sustainable progress.
You’ll explore why understanding your reason for growth is essential, how to avoid the trap of ego-led decisions, and the numbers that reveal whether growth is helping or hurting your business. Because not...
Can I Afford to Hire? It’s one of the most common questions business owners face. In this episode of Beyond the Numbers, Bev breaks down the numbers you need to look at before bringing someone new on board.
You’ll explore what it really costs to hire, how to calculate your break-even point, and the revenue-per-employee benchmarks that matter. Plus, you'll get Bev’s five-point hiring checklist to help you decide if now’s the right t...
Most founders don’t realise they’re the biggest bottleneck in their business until burnout and stalled growth force them to face it.
In this episode of Beyond the Numbers, Bev unpacks the Owner’s Trap: why being the hub of every decision hurts your business value and how to break free. You’ll discover the warning signs, real costs, and practical steps to delegate, systemise, and scale without you.
Ever nodded through a finance meeting pretending to know what “EBITDA” means? You’re not alone. In this episode of Beyond the Numbers, Bev cuts through the jargon to decode the most confusing financial terms business owners face.
You’ll learn what those acronyms and reports actually mean, like cash flow vs profit, accruals, VAT, and director’s loans, and why they matter for your pricing, planning, and peace of mind.
Because when y...
What happens when innovation meets endurance? In this episode of Beyond the Numbers, Bev sits down with Dean Jackson, founder of the performance gear brand HUUB, for a conversation that goes deeper than just business.
You’ll hear how Dean turned a passion for sport into a global brand trusted by Olympic champions, the mindset that carried him through uncertainty, and what it really takes to grow with grit. This one’s about staying ...
It’s easy to focus on performance and forget the person driving it. In this episode of Beyond the Numbers, Bev takes a step back from finance to talk about something just as vital - your well-being.
You’ll explore why personal health, energy, and support systems are essential to high performance, how to manage stress before it spirals, and why you need a personal performance plan as much as a business one. This is about building a ...
Most business plans gather dust. This one fits on a single page, and actually gets used.
In this episode of Beyond the Numbers, Bev walks you through how to create a simple, clear plan to keep you focused, track what really matters, and stay aligned with your goals. You'll learn how to set practical 12-month targets, monitor five key numbers, and make your plan part of your weekly rhythm, not just something you revisit once a year.
...If too much of your income comes from one client, your business could be more fragile than it looks. In this episode of Beyond the Numbers, Bev explains why overreliance is risky and what you can do to fix it.
You’ll learn how to create a healthier revenue mix, build a steady pipeline, and avoid being dependent on any one client, supplier, or strategy.
More sales won’t save a broken business model. In this episode of Beyond the Numbers, Bev busts the “just sell more” myth and explains why chasing revenue without fixing your margins can do more harm than good.
You’ll learn how to plug the profit leaks, spot your most valuable customers, and make simple tweaks that turn busy work into real profit, without burning out.
Getting paid shouldn’t be the hardest part of running a business. In this episode of Beyond the Numbers, Bev shows you how to take the stress out of late payments and keep your cash flow steady.
You’ll learn how to set clear terms, follow up with confidence, and use simple tools to make sure you get paid on time, without the awkward chasing.
Pricing mistakes aren’t just costly – they're crippling. In this episode of Beyond the Numbers, Bev reveals the common pricing pitfalls that are draining your profits and how to fix them.
You’ll learn why value-based pricing is key, the real cost of discounts, and how small price adjustments can skyrocket your bottom line, without losing customers.
Cash flow stress isn’t just frustrating - it’s exhausting. In this episode of Beyond the Numbers, Bev unpacks the real reasons business owners lose sleep over money and how to break the cycle.
You’ll learn why recurring revenue changes everything, the 3 simple systems that bring financial clarity, and how a 10-minute weekly habit can help you stay on top of your cash - without the panic.
Why does your bank balance never seem to match your profit? In this episode of Beyond the Numbers, Bev explores the key differences between profit and cash flow - and why confusing the two can lead to serious financial stress.
She explains the impact of VAT, loan repayments, asset purchases, and more, and shares three practical strategies to improve your cash flow and build a more financially resilient business.
Welcome to Beyond the Numbers! Each week, you’ll be joined by Bev Wakefield as she shares straight-talking, practical advice to help you take control of your business finances.
Popular Podcasts
The latest news in 4 minutes updated every hour, every day.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Listen to 'The Bobby Bones Show' by downloading the daily full replay.