Squeeze the Funnel - Digital Marketing Podcast
Marc Bitanga brings you weekly, zero-fluff, actionable digital marketing advice to grow your business. Marc is the Founder of Tenfold, a Fractional CMO and marketing coaching firm. If you’re a founder or marketing leader looking for the latest marketing strategies on content marketing, paid media, SEO, email, conversion optimization and overall marketing strategies subscribe to get the latest episode to grow your business.
Episodes
In this episode, Marc Bitanga is joined by fellow Fractional CMO, Neel Singh for a deep dive into how artificial intelligence is transforming the marketing landscape. Together, they unpack the changing expectations placed on marketing leaders—especially the increasing demand for executional excellence that predates AI but has since been amplified by it.
The conversation spans everything from how AI is reshaping advertising strategi...
Mitch from Austin runs a successful consumer lending business, but lately, his once-solid stream of high-quality leads has taken a hit. In this episode, Marc digs into what could be causing the shift—even when the strategy seems unchanged.
You'll learn how to investigate drop-offs in lead quality by looking at both internal marketing changes and external channel shifts. From tweaking ad targeting to understanding changes in SEO tra...
Listener Question: Chandler from San Mateo wants to take his online investing course beyond Skillshare and grow it under his own brand. He asked for help with growth marketing—and got a full breakdown of what to do next.
Here’s what you’ll discover in this episode:
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Why relying on marketplace platforms might be costing you more than you think
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A simple, powerful framework to unlock your ideal customer’s attention
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The truth ...
In this episode, Marc takes us back to his high school days in Seattle, where being a 90-pound sophomore surrounded by NFL-sized seniors made full-size lockers a terrifying prospect. 😅
But it’s not just nostalgia. Marc answers a thoughtful listener question from Anne in Seattle, who’s crushing it with her digital product business but wondering if she should stick with Meta and Google ads or branch out.
Marc breaks down four killer...
In this episode of Squeeze the Funnel, your host Marc Bitanga (yes, with that radio voice 😅) switches things up and dives into a listener question from John, a SaaS co-founder in Los Angeles spending $3M/year on paid media. Lately, John's noticing a decline in performance—and he's wondering: Is it time to switch agencies, or bring things in-house?
Marc shares his candid take on what typically happens behind the scenes with ad agen...
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