Opportunity Minded

Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space. 

Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting. 

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Product innovation is the engine of relevance and revenue. But NPD pipelines without a data-driven, consumer-centric approach often stall instead of scale. 

New launches should solve real problems or fulfil unmet demand better than competitors. These solutions keep your brand in carts, in minds and in the market.  

You’ll learn how to innovate with intent in this episode of Opportunity Minded. Explore the strategic imperatives of pro...

Business growth doesn’t only come from chasing new markets. Sometimes, the real wins are closer than you think—right where you already compete.  

Tackle the topic of market penetration in this episode of Opportunity Minded. You’ll gain practical recommendations for your strategy, so you can start to evaluate your performance and explore ways to increase your market share.  

• The 4 Ps of marketing and how this framework helps you d...

Global expansion is a common goal for companies that want to sustain growth and competitive momentum. But international scale doesn’t happen overnight.  

So, where should you start? With a robust, data-driven plan. 

In this episode of Opportunity Minded, you’ll learn about market entry strategies and the essential information that helps you make sound decisions on where to expand abroad.  

• Three indicators to determine whether you...

Do you really know your customers? Or are you relying on the wrong intel for your target audience analysis? 

In this episode of Opportunity Minded, Jessica sits down with Jana Rude, senior insight manager at Euromonitor International, to help you improve your approach to consumer segmentation.  

You’ll discover when and why it’s important to revisit your consumer segments, how this process can directly impact your bottom line and the...

Welcome to Opportunity Minded, a new series about business growth for forward thinkers like you.   

Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from experts who share best practices, real-world scenarios and data-driven insights to help you make informed decisions that can deliver impactful results for your organisation.   

Subscribe to Opportunity Minded today and get ready to make your next ...