To Create is Human - Storytelling for Creatives
This is To Create Is Human, a show for creatives and storytellers who want to get better at the one skill that actually connects: how to tell a story well. Each episode, host Jacob Christensen explores the craft behind the work; sometimes through conversations with filmmakers, designers, and creators, sometimes solo; digging into the ideas, constraints, and lessons behind good storytelling. If you make videos, brands, podcasts, or anything meant to connect with people, this is your home for the process behind the work.
Episodes
Bryson King is the graphic designer behind To Create Is Human's entire visual identity, from the original Success Is a Myth cover to the full rebrand.
In this episode:
➤ How Bryson finds "the one detail" that represents someone's whole story
➤ Behind the scenes of designing To Create Is Human's rebrand
➤ Why we landed on the colors we did for the rebrand
➤ How constraints (client-imposed or self-imposed) push better creative work
➤ Why ...
In this episode, I sit down with filmmaker and storyteller Mark Stebnicki to talk about what makes stories resonate, and how to get authentic moments on camera. A section of our convo dives into music and how to use that POWERFUL tool to enhance the story.
If you enjoy conversations about filmmaking, documentaries, and meaningful storytelling, this episode is for you.
Follow Mark's work:
➤ https://www.youtube.com/@ncfarmbureau/videos
...
Stories make others feel seen.
My favorite moments from the conversation with Talmage:
➤ Stories are simple
➤ The "One Way" framework (you're one way, then you change, now you're different)
➤ Take the INTERESTING stuff out of a story if it's a red herring
➤ Vulnerability is terrifying
➤ Love the daily practice of writing down one story worthy moment in your day
➤ Audiences have an incredible BS reader
Follow Talmage:
➤ https://www.i...
Storytelling is about saying what people feel but can’t say themselves.
My favorite moments from the conversation with Adam:
➤ Story is IMPACT
➤ Cut the GOOD stuff to have a GREAT story
➤ LISTEN to your interviewee instead of just waiting to ask the next question
➤ Creating because YOU want to is a better metric than likes, comments, vanity metrics
➤ A great story makes me QUESTION further
➤ Great interview moments come from conve...
Solo episode today, I spill some thoughts on wanting to create just because. Also thoughts on learning a craft vs technology, and breaking down some industry buzzwords like "authenticity" "consistent" "transparency" etc
Hope you enjoy!
My socials:
➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/
➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr#
Follow the podc...
What story archetype are you living?
In this episode, I sit down with marketer Ben Anderson to explore the 12 foundational character archetypes developed by Joseph Campbell and Carl Jung, and how they shape not just movies, but our lives.
Most people know the Hero’s Journey.
Very few understand the archetypes behind it.
We talk about:
➤ The 12 core archetypes that show up in every timeless story...
WELCOME TO SEASON 2
In this episode I'll go over why the rebrand is happening, and what's to come in this next season of To Create Is Human.
Welcome to the newly revamped To Create is Human podcast!! (Previously Success is a Myth podcast).
WELCOME HONDO HENDRICKS TO THE POD
Hondo breaks down why filmmaking and acting isn’t just about performance, it’s all about people.
We talk about why bad relationships can quietly ruin a project, and how trust between actors, directors, and cinematographers shapes the final film more than gear or budget ever could.
This conversation is less about chasing roles and more about earning trust, sho...
WELCOME BACK TO THE POD
Kensington used to think fear was like a wall, showing him what to avoid.
Instead, fear reveals where risk is.
In my conversation with Kensington, we talk about:
- Supporting a spouse through intense academic and professional stress
- How belief from the right person can unlock your potential
- The emotional toll (and beauty) of entrepreneurship
- Why accoun...
WELCOME MIKE RICHY TO THE POD
In my conversation with Mike, we talk about story telling, authenticity, and the creative journey. But more than just another conversation about any of those things, we dive deep into his personal stories (and mine too) of growth and creative challenges.
My favorite topic today was covering the cost of not making an impact as a creator.
As well as:
- What “stor...
Why are the smallest, everyday moments often the most valuable?
In this episode, I sit down with Kevin Pickard from Family Crest Studios, a filmmaker dedicated to preserving personal histories and family legacies through video. Kevin shares how his passion for storytelling grew from a personal experience, and why documenting memories (no matter how simple) can become priceless treasures for generations.
Kevin reveals the art and hear...
What does it really mean to be “successful”? How do you keep chasing big goals without losing sight of what actually matters?
In this episode, I flip the mic on myself to share the lessons I’ve learned the hard way about content, business, and fulfillment. Why chasing hype doesn’t last, and what it really takes to build a life you’re proud of.
I talk about the mindset shifts that helped m...
What does it take to land high-value clients, build a brand that stands out, and turn storytelling into real business growth?
In this episode, I sit down with Dustin Begovich, owner of Idaho Studio, a film production company serving agriculture and American industry for over a decade.
Dustin shares how a single cold DM opened doors to major opportunities, why decision makers really do hang out on LinkedIn, and how bold storytel...
This might be the most unfiltered conversation I’ve ever recorded. My brother Brayden shares what it’s like to farm through failure, work 80-hour weeks, and find real purpose in hard things. We also give some healthy trash talk to brother Bridger.
In this episode, my wife and I sit down with our friend Amanda Conley for a hilarious and honest conversation about what martial arts, especially jiu-jitsu, has taught them.
They open up about imposter syndrome and the fear of looking stupid when trying something new. Amanda shares how her perfectionist dance background shaped her mindset and how jiu-jitsu helped her finally let go of the need to be “perfect.”
They ...
I sit down with my good friend and fellow creative, Adam West, for an honest conversation about what success really looks like in the creative world. We unpack the constant tug-of-war between passion and client expectations, and how imposter syndrome has a sneaky way of creeping in no matter how much experience you have.
We also dive into how social media messes with our heads, why AI can be a helpful tool if you don’t l...
Seth’s story is a gut-check for anyone chasing “bigger.” He had the numbers. The scale. The pressure. And he hated it. Cutting back and getting specific didn’t just help him build a business that works, it gave him the freedom to focus on what matters most.
What if fear wasn’t running the show? In this episode, I sit down with Kensington Rhodes to unpack limiting beliefs, pivotal decisions, and what happens when you give yourself full permission to chase what matters. We talk fulfillment vs. happiness, the trap of "reaching your potential," and redefining success on your own terms. Kensington also shares lessons from building Viddy Studio and how travel shaped his lens on life.<...
I sit down with my beautiful wife as we recap all of the ups and downs of my creative journey (to this point), how I shattered some limiting beliefs in my mind, and learned to pivot, persevere, and fall in love with the process.
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