ShelfSense: Stories Behind Our Stuff

Every spring, magic happens in the forests of the Northeast. As the days warm and the nights stay cold, maple trees begin to flow — and the centuries-old ritual of maple sugaring begins. In this episode, Cynthia sits down with Arnold Coombs of Coombs Family Farms/Bascom Maple Farms, the most respected names in organic maple syrup. Arnold grew up sugaring as a child and has spent decades helping bring organic maple syrup to kitchens...

As the industry-only Natural Products Expo West begins today, the future of our grocery stores takes shape. Cynthia goes behind the scenes of the natural products industry’s most influential gathering with hosts Jessica Rubino and Adrienne Smith of New Hope Network to explore how conversations around regenerative organic agriculture, safer packaging, transparency, and trust move from shared visions to the products on our shelves — ...

Why can we trust organic cows? Cynthia sits down with Gary Hirshberg, Co-Founder and Chief Organic Optimist of Stonyfield Farm, alongside Gen Z voice Mari Averill, for a conversation that goes far beyond the dairy case. Gary shares the backstory behind Stonyfield—how a small, values-driven idea became a national brand by letting cows, farmers, and transparency shape relationships with consumers. Together, they explore why organic i...

Tinned fish is everywhere—but is it actually a smart, sustainable protein? In this episode of ShelfSense, Cynthia Barstow sits down with Henry Lovejoy (EcoFish, Henry & Lisa’s, Freshé) to unpack what sustainability really looks like from the sea, and with Caitlyn Bangert, a Gen Z protein seeker, to ask the questions shoppers are quietly wondering. From sourcing and labels to taste, trust, and convenience, this conversation help...

Since protein is hot right now, we wanted to go straight to the source of one of our go-to choices. In this episode, we sit down with mother (Annie) and daughter (Tessa) Diemand—second- and third-generation poultry farmers—for a conversation that helps close the distance between raising chickens and producing eggs with care, and the grocery store cooler. We unpack what labels like local, cage-free, and pasture-raised really mean, h...

Data—not brands—shape our shelves.

If you’ve noticed protein suddenly everywhere, beauty promises moving into drinks, or unfamiliar ingredients showing up in foods, this episode explains why—and what that means for us as shoppers.

Scott Dicker of SPINS and I decode what’s hot heading into 2026—and how the trends that often appear first in supplements move next into the foods and beverages we buy for our health and wellness. This isn’...

Looking for something bubbly to toast your Christmas or New Year’s celebration? Give a listen before you decide what to drink. Whether you’re sober, sober-curious, or simply taking a pause, Wild Mocktail’s Rebecca Hamilton shows how intentional NA mocktails bring ritual, flavor, and festivity without the regret. Joined by Gen Z guest Ruby Adamowicz, who captures the cultural shift unfolding in her generation, this episode explores ...

If food sensitivities make you feel like you’re always missing out, this episode is your warm invitation back in. Cynthia sits down with young founder Ali Lazowski, whose delicious dairy-free, gluten-free, refined-sugar-free and organic hot cocoa was born from her own long road to diagnosis, and Gen Z voice Grace Kaiser, who’s navigated similar struggles. Together, they share how comforting traditions can be enjoyed—without worry, ...

Your spice jar has a story… and it reveals what’s really behind the flavors in your food. Join Cynthia, Frontier Co-op/Simply Organic CEO Tony Bedard, and Gen Z voice Sara Yelle as they trace spices back to the people and places that grow them. This warm, eye-opening episode shows how everyday flavors carry purpose — and why the spices you choose matter more than you realize. As the holiday season begins, enjoy a dose of thankfulne...

Rice feeds half the world — and may be a key to saving the planet. In this episode, host Cynthia Barstow and Gen Z voice Marigold Averill sit down with Caryl Levine, co-founder of Lotus Foods, to explore how a staple grain can become a force for good. From preserving biodiversity to empowering women farmers and reducing methane emissions, discover how changing what goes into our rice bowls can nourish both the body and the Earth. L...

Chocolate is one of the world’s sweetest pleasures—and one of its most bitter industries. In this episode, Cynthia Barstow and Gen Z voice, Vivian Mottl, talk with Joe Whinney, the pioneering founder of Theo Chocolate and now co-founder of Magic Chocolate, to explore how a once-broken system is being reborn through regenerative organic farming. With Dr. Bronner’s passing the torch to Magic Chocolate, a new era begins—one rooted in ...

Everyone seems to know someone who’s heard the words “You have cancer.” Many of us want to do something about it. What if we can—through simple, everyday choices that lower risk and strengthen wellbeing? In this episode, Cynthia talks with Meg Cadoux, founder of the Anticancer Lifestyle Program, who has dedicated years to providing free, science-based resources for survivors and their loved ones. Joined by Maggie Hurley, a next-gen...

Mushrooms are moving off our plates and into our coffee, protein powders, and daily wellness routines. In this episode of ShelfSense, Cynthia Barstow digs into the booming mushroom dietary supplement trend with Sandra Carter, founder of OM Mushroom, and Gen Z fitness enthusiast Neo Paradis. Together, they explore why functional fungi are suddenly everywhere, what benefits they promise, and how this hot trend is reshaping the w...

As it turns out, that Ben & Jerry’s chocolate fudge brownie ice-cream holds more than you’d ever expect. In this episode, we go beyond the pint to uncover the story behind those rich, fudgy chunks—from the ovens of Greyston Bakery to a philosophy rooted in Zen Buddhism.

Cynthia Barstow talks with Roshi Eve Marko, a Zen teacher who helped grow Greyston alongside Bernie Glassman, and Christine Conroy, who’s carrying the bakery’s m...

In this episode, former oyster farmer and Happy Planet podcast host Abigail Carroll joins Gen Z seafood lover and POB alum Eliza Peters for a conversation about the changing state of our oceans—and what it means for the seafood we love. From the “terroir” of the sea that shapes an oyster’s flavor to the microplastics and warming waters affecting our food and our future, we dive into the big questions. Abigail shares hope-inspiring ...

This expanded Back-to-School episode is for parents of all ages— from those raising babies and toddlers to moms of tweens. Host Cynthia Barstow is joined by longtime alum and POB advisor Kristin Peters and daughter-in-law Bex Barstow, current Co-Ed of Protect Our Breasts at BCPP, to explore what moms really want to know about safer school supplies, snacks, baby gear, and more. From lunchboxes to lotion, we’ve got your little ones c...

In this episode of ShelfSense, we dig into the magic of local food with Dan Kaplan, Brookfield Farm CSA farmer of 28 years, and Leila Tunnell, K–6 garden educator and past farm apprentice. Together, they share how community supported agriculture offers us an opportunity to connect more deeply—with the land, with each other, and with what we eat. From farm stands to school gardens, little ones across local elementary schools are lea...

In this revealing episode of ShelfSense, we dig into the roots of the herbal products lining our shelves. Our guests, Dr. Zoe Gardner, editor of the Botanical Safety Handbook and self-proclaimed herb nerd, and Emma Cosaboom, a Gen Z expert in sourcing and marketing, both bring their deep experience from their time at Traditional Medicinals, a brand celebrated for its sourcing integrity. Together, they unpack why plant material qual...