Purpose NIL is where personal branding meets impact. We help you define your Purpose as your NIL—your Name, Image, and Likeness—and show you how to align it with business opportunities that matter. Monetize Your Purpose NIL. Listen how Purpose NIL transforms the life of University of Oklahoma football player John Locke—showing how aligning purpose with identity can inspire your own journey. Whether you’re a student-athlete, CEO, celebrity, or creative entrepreneur, you’re already monetizing your identity. Now, let’s make sure it’s aligned with your deeper purpose.New podcast weblog.
In this inspiring episode of Purpose NIL, hosts James M. Rink and John Locke take you behind the scenes
of spring football training at the University of Oklahoma. John opens up about the pressure and anticipation surrounding the OU Crimson Combine, revealing the high-stakes environment is shaping his mindset and purpose.
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Purpose NIL; OU Football’s John Locke: Purpose Beyond the Game
From Oklahoma’s football field to Wall Street ambitions, tight end John Locke opens up about the power of passion, family, and faith in shaping his purpose. Guided by host James M. Rink, this Purpose NIL journey reveals how core values fuel not only athletic victories but also a vision for leadership, finance, a...
Purpose NIL, Meet John Locke, Junior Tight End at the University of Oklahoma. In this conversation with James M. Rink recorded on March 14, 2025, John Locke shares his journey as a college athlete, discussing the importance of Purpose in his life and career. John reflects on the influence of his family, particularly his parents, in shaping his values and aspirations. John shares his dream of playing foo...
Promo 2; Purpose NIL; Living Your Purpose in Action Episode 007
Promo 1; Purpose NIL; Living Your Purpose in Action Episode 007
Purpose NIL; Living Your Purpose in Action Episode 007
Description
In this episode of Purpose NIL, host James M. Rink and guest University of Oklahoma Football’s John Locke discuss the importance of defining one's purpose and how it can empower athletes in their personal and professional lives. They explore the proc...
Promo, Purpose NIL; Inspiring Dreams: The Journey of John Locke, Episode 006
Purpose NIL; Inspiring Dreams: The Journey of John Locke, Episode 006
Description
In this episode of Purpose NIL, Host James M. Rink and Guest John Locke discuss the importance of personal purpose and values in the context of student athlet...
Promo 1
Purpose NIL; Inspiring Dreams: The Journey of John Locke, Episode 006
Description
In this episode of Purpose NIL, Host James M. Rink and Guest John Locke discuss the importance of personal purpose and values in the context of student athletes. They explore John's journey in craft...
Purpose NIL; Inspiring Dreams: The Journey of John Locke, Episode 006
Description
In this episode of Purpose NIL, Host James M. Rink and Guest John Locke discuss the importance of personal purpose and values in the context of student athletes. They explore John's journey in crafting his purpose statement, the signif...
Promo 3 Highlight
Purpose NIL
Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids. Episode 005
Promo 2 Highlight
Purpose NIL
Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids. Episode 005
Promo 1 Highlight
Purpose NIL
Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids. Episode 005
Purpose NIL
Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids. Episode 005
In this conversation, James M. Rink and John Locke explore the significance of defining one's purpose and how it relates to personal branding through NIL (Name, Image, Likeness). They discuss the recent Crimson C...
Purpose NIL Promo 2
Purpose-Driven Athletes Win More. Watch University of Oklahoma Football’s John Locke!
Description
In this episode of Purpose NIL, host James M. Rink and guest John Locke discuss the importance of defining one's purpose, especially for student athletes. They explore how to create a personal purpo...
Purpose NIL Promo 1
Purpose-Driven Athletes Win More. Watch University of Oklahoma Football’s John Locke!
Description
In this episode of Purpose NIL, host James M. Rink and guest John Locke discuss the importance of defining one's purpose, especially for student athletes. They explore h...
Purpose NIL
Purpose-Driven Athletes Win More. Watch University of Oklahoma Football’s John Locke!
Description
In this episode of Purpose NIL, host James M. Rink and guest John Locke discuss the importance of defining one's purpose, especially for student athletes. They explore how to cr...
In this inspiring episode of Purpose NIL, hosts James M. Rink and John Locke take you behind the scenes
of spring football training at the University of Oklahoma. John opens up about the pressure and anticipation surrounding the OU Crimson Combine, revealing the high-stakes environment is shaping his mindset and purpose.
Read more
In this episode of Purpose NIL, host James M. Rink welcomes back John Locke, a football tight end from the University of Oklahoma, to discuss the journey of becoming NIL entrepreneurs for the greater good. Together, they explore how John’s core feelings, influenced by his parents, shape his passion for football and his future career in finance.
A major highlight includes developing a personal purpose statement by connecting core fe...
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I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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