The Promo Playbook by Cubic Promote

690% growth in 30 days sounds like a typo until you see what changed: we stopped trying to look “professional” on every platform and started trying to be interesting where it counts. I’m Charles from Cubic Promote, and I’m breaking down the social media strategy that helped our Instagram and TikTok viewership and engagement jump fast using short form content that actually fits how people scroll. 

We get into the B2B trap t...

Buyers don’t wake up wanting your product; they wake up with problems, deadlines, and pressure. We unpack a practical B2B growth system that makes your brand the obvious choice long before a formal search begins—and keeps you indispensable long after the deal closes.

We walk through a true moat you can build without patents or exclusivity: omnipresence built on adapted messaging. Our blog proves depth for procurement and m...

Growth isn’t always about adding more. We found our stride by stopping the right things—and the results reshaped our marketing, our team, and the way we serve customers. We open up about the specific tactics we cut, why they weren’t serving us at scale, and how focusing on fewer, better moves led to sustainable growth without compromising customer experience.

We start with marketing myths that looked effective from the out...

Most brands chase tactics; we chased presence and everything changed. Charles and Jasmine break down how #CubicPromote moved from scattered campaigns to an integrated, omnipresent marketing system that earns 15–24 meaningful touchpoints across a buyer’s journey. The result: steady trust, stronger recall, and content that compounds rather than evaporates.

We share the real story behind our 2025 pivots: starting with rough I...

Ever wondered why it takes so many brand moments before a shopper finally buys? In b2c retail seven touchpoints used to be enough and now 20 to 40 is the norm. With Wendy and Catherine, we compare old assumptions to current behavior, tracing how a product moves from a flash on Instagram to a cart at Woolies, and how discounts, reviews, and retail trust work together to shrink buyer hesitation.

We get practical fast: where ...

Ever wondered what it actually takes to turn a scrappy merch idea into something people love to wear, keep, and show off? We open the studio doors and walk through the messy, creative, deeply satisfying process behind memorable promotional products and uniforms—complete with tight deadlines, picky color matches, and the joy of getting it right.

We start with the spark: unexpected product requests that keep our creative mus...

We survey our team to learn which corporate gifts they’d actually choose, what they’d regift, and which trends are surging as offices head into the holidays. The result is a practical guide to shareable treats, quality tech, and summer-ready picks that people will use.

• hampers ranking first for delight and variety
• premium mugs and notebooks as safe, high-utility choices
• power banks and tech performing when re...

Special Guest: Ciara Brennan (Sustainability Manager: APPA: Australian Promotional Products Association)

Host: Charles Liu (Owner: Cubic Promote)

Want proof that greener promo isn’t just possible but profitable? We sit down with sustainability manager Ciara Brennan from the Australian Promotional Products Association to unpack how real change happens when suppliers, distributors, and buyers stop deflecting and start collaborating. Fr...

What if your brand felt collectible, not forgettable? We sat down with Wendy Lee and Christina to unpack why small, personality-packed items—plush keyrings, blind boxes, stickerable mini gadgets—can beat traditional ads on both attention and long-term visibility. Instead of asking people to watch, we give them something to wear, clip, and show off, turning backpacks and laptops into living billboards.

Christina explains th...

 A few words can tilt a purchase, stir a memory, or ignite a movement—and we wanted to know why. We dive into the craft of one-liners: the ad jingles that refuse to leave your head, the taglines that steer split-second decisions, and the cultural phrases that carry real emotional weight. With Jasmine, our financial controller, we trade favorite lines, test each other with a rapid-fire slogan game, and dissect what makes certain mes...

The path to authentic leadership requires balancing ambition with legacy-building—something Dr. Amy Lee has mastered throughout her remarkable career journey. From her early days as an accountant to becoming a CFO, and now transitioning into academia and creative writing, Amy shares how accountability and integrity have remained her North Star.

"I think I'm in my sunset career now," Amy reflects, explaining ...

Ever wondered how to launch a brand with zero budget? Or why your marketing efforts aren't yielding results as quickly as expected? Creative director and graphic design expert Jacqueline pulls back the curtain on these marketing mysteries and more.

Jacqueline's journey into the creative world began at age 14 with a passion for drawing that blossomed into a comprehensive education in communication design. Today, s...

Raymond Seeto's career reads like a journey through the major technological and economic transformations of our time. From introducing direct selling in China immediately after Tiananmen Square to teaching factory workers how to use their first computers, Raymond has consistently positioned himself at the intersection of innovation and human connection.

Our conversation takes us from his early days with Avon and Danon...

We explore the critical elements of exceptional digital customer experiences with Aira, Lead Infrastructure Site Manager at Cubic Remote. Uncovering what makes brands like Uber and Etsy stand out in creating seamless, personalized user journeys through strategic data collection and AI implementation.

• Uber and Grab's successful digital experiences through personalized offers, service options, and cross-channel integr...

Rick from Babylon Securities shares how he's transforming the physical security industry through professionalism, transparency and a community-focused approach. We explore how a medical science graduate created a thriving security business that competes with established players by setting higher standards.

• Babylon Securities differentiates itself through transparency and professionalism in an industry that has histo...

Mary Aguirre shares her insights on building meaningful client relationships through empathy, deep listening, and authentic interactions. We explore how understanding clients' deeper needs creates strong connections that transform hesitant prospects into loyal customers.

• Working with meaningful projects including charities and women's safety organizations
• Building quick relationships through empathy, timi...

Wendy Lee shares her journey from junior account manager to general manager and co-owner of Cubic Promote, revealing what it's really like to run a promotional products company in Sydney Australia.

• Wendy's approach to daily operations: 30% customers, 30% website management, 30% staff support, and 10% for unexpected challenges
• Company philosophy that "staff are the wheels" that must move in the s...

This is a conversation about Intellectual Property. It is neither specific nor general legal advice. Werrdan Khoury, Principal Solicitor at Daniel Jude Lawyers, breaks down the fundamentals of intellectual property protection and explains why your brand's uniqueness is worth protecting through proper trademark registration.

• Trademarks protect three fundamental rights: your unique expression, your property, and your ...

We talk with Edward, a 14-year-old from Sydney, to get authentic insights into what makes brands appealing to young Australian consumers and how promotional products influence their perceptions of companies.

• Nike, Adidas, McDonald's, IKEA, and Sony stand out to young Australians because of their distinctive logos and youth-targeted marketing
• For promotional items, the brand logo often matters more than the pro...