The Promo Playbook by Cubic Promote

Mary Aguirre shares her insights on building meaningful client relationships through empathy, deep listening, and authentic interactions. We explore how understanding clients' deeper needs creates strong connections that transform hesitant prospects into loyal customers.

• Working with meaningful projects including charities and women's safety organizations
• Building quick relationships through empathy, timi...

Wendy Lee shares her journey from junior account manager to general manager and co-owner of Cubic Promote, revealing what it's really like to run a promotional products company in Sydney Australia.

• Wendy's approach to daily operations: 30% customers, 30% website management, 30% staff support, and 10% for unexpected challenges
• Company philosophy that "staff are the wheels" that must move in the s...

This is a conversation about Intellectual Property. It is neither specific nor general legal advice. Werrdan Khoury, Principal Solicitor at Daniel Jude Lawyers, breaks down the fundamentals of intellectual property protection and explains why your brand's uniqueness is worth protecting through proper trademark registration.

• Trademarks protect three fundamental rights: your unique expression, your property, and your ...

We talk with Edward, a 14-year-old from Sydney, to get authentic insights into what makes brands appealing to young Australian consumers and how promotional products influence their perceptions of companies.

• Nike, Adidas, McDonald's, IKEA, and Sony stand out to young Australians because of their distinctive logos and youth-targeted marketing
• For promotional items, the brand logo often matters more than the pro...

Ever wondered how some brands capture massive attention without spending a fortune? In this episode of the Promo Playbook, host Charles welcomes guest Anil, a veteran entrepreneur from the early dot-com days who brings rich experience from multiple successful technology ventures.

The conversation unveils brilliantly simple yet effective marketing tactics that challenge conventional thinking. Anil reveals how one Australian...

We Talk Merch & Marketing – Featuring Nathan from Realtime Results

In this episode, we chat with Nathan from Realtime Results to uncover how physical/branded merchandise continues to play a powerful role in today’s marketing strategies. From boosting engagement at events to leaving a lasting impression with clients, we explore what’s working right now in the world of promotional marketing across Australia.

As Australia’s go-to su...

Today we chat on the crazy world of Ultra Luxury Custom Merchandise. Explore the world of luxury custom merchandise and how it can transform your brand. In this episode, we dive deep into the art of creating high-end, bespoke promotional items that go beyond the ordinary. From exclusive corporate gifts to premium branded products, we’ll show you how luxury merchandise can be the ultimate marketing tool to elevate your company’s ima...

In this episode of the Cubic Promote podcast, we dive deep into the world of concert merchandise and uncover how it’s revolutionising the way businesses and artists connect with their audiences. Hosted by Cubic Promote’s Creative Director, Kathryn, this episode explores the power of branded products and how they are used to not only create lasting memories for concertgoers but also drive significant revenue for artists, event organ...

Ever wondered why a Steph Curry Golden State Warriors jersey costs $180 in Australia? In this video, we break down the hidden costs behind fan merchandise, from manufacturing to licensing and retail markups. Get the inside scoop on what makes these jerseys so expensive and why fans are willing to pay the price! We have the answers because we are Australia's leading wholesale supplier of custom merchandise, and custom jerseys t...

What happens when there are no rules? In this episode of the Promo Playbook, the Cubic Promote team goes wild and imagines the most unforgettable, outlandish promotional products ever — from Jets to Hoverboards. If you’ve ever wondered how far you could push creative branding, this episode is for you. Tune in as we brainstorm the craziest ideas, break down what could actually work, and challenge YOU to dream up your own merch ideas...

In this episode of The Promo Playbook by Cubic Promote, we unpack how Australian brands are winning by combining digital campaigns, promotional merchandise, print, and outdoor media into one unified strategy. With digital fatigue on the rise and attention spans shrinking, it’s no longer enough to rely on clicks alone.

Join us as we dive into fresh APPA stats, insights on ad spend across Australia, and real-world tactics for creating...

Is your small, medium or large business spending money on making itself memorable? Well considering that 60% of customers remember companies that ar sustainable, marketing and appealing to this 60% has never been easier. This week, we look into what makes a product eco-friendly.

Difference between: Biodegradable and compostability

As well as various strategies you can use to promote your organisation using promotional merchandise tha...

In this episode of The Promo Playbook, we explore the powerful intersection of branding, fundraising, and purpose-driven marketing—all through the lens of custom promotional merchandise.

Are you just giving away promo items, or could you be using them to sell, raise funds, or even build a movement?

Join host Charles Liu from Cubic Promote as he unpacks how smart businesses, local councils, and nonprofits across Australia are turning ...

Promotional products are more than just pens and tote bags — they’re one of the most powerful, low-cost marketing tools available to businesses today. In this debut episode of The Promo Playbook by Cubic Promote, we explore what promotional products actually are, where they came from, and why they’re still one of the most effective branding tools in Australia’s marketing landscape.

You’ll learn:

• What counts as a promotional produ...