Wellness Marketing 101
Welcome to Wellness Marketing 101. I’m Boryana — a marketing professor, mom of three, and a passionate advocate for all things health and wellness. I’m also the founder of Black Sea Advanced Marketing Solutions, where I help entrepreneurs build purpose-driven businesses in order to connect authentically with their ideal customers on a deeper level. Wellness Marketing 101 is the podcast for you if you’re an entrepreneur and want to know where to start with marketing. I’ll guide you with simple, clear, and actionable steps to help you build a rock solid foundation and grow your business organically by attracting the right for you customers. I also share personal experiences that have taught me valuable lessons that I can now apply to building my own business while also helping others do the same. Last, but not least, entrepreneurship isn't for the faint heart. Sometimes we are so deep in the hustle that we forget to take care of ourselves to be able to keep pouring into everyone and everything around me. I have therefore made it a purpose of mine to not only set time aside for self-care but also remind others they should do the same so they avoid burnout and stay sane on this crazy journey.
Episodes
In this episode of Wellness Marketing 101, I sit down with Jessi Sheridan, founder of Habituelle, a leadership and community platform for ambitious women. Jessi shares how a pivotal moment during the pandemic sparked the creation of Habituelle, evolving from a storytelling platform into a thriving ecosystem that includes events, coaching, and membership.
We dive into the power of community, why collaboration beats competition, an...
In this episode of Wellness Marketing 101, I sit down with longtime Bikram Yoga practitioner, teacher, and yoga asana world champion Esak Garcia to explore the deeper meaning behind the practice and why so many people turn to the hot room not just for physical fitness, but for healing, mental clarity, discipline, and self-awareness.
I share how I first discovered Bikram Yoga in 2011 while...
In this episode of Wellness Marketing 101, host I sit down with Ashley Gould, founder of The Dew Generation, a skincare brand created specifically for tweens.
Ashley shares how her experience as a master esthetician and mom led her to develop gentle, age-appropriate skincare products that prioritize skin health over trends. Together, they discuss the dangers of adult skincare products being marketed to y...
What if the best real estate advice you could get… is not to buy?
In this episode of Wellness Marketing 101, I sit down with real estate expert and longtime friend Ani Golovko to break down what most buyers and sellers aren’t being told.
From navigating high interest rates to understanding your true financial options, this conversation goes far beyond the typical “buy vs. sell” advice.
In this episode of Wellness Marketing 101, I sit down with Elizabeth Brunner, founder of Stereotype Kids, a purpose-driven children’s clothing brand challenging gender norms and promoting authenticity.
Inspired by her twins, Elizabeth created a brand that empowers kids to express themselves freely while also prioritizing sustainability, quality, and inclusivity. From launching during the pandemic to buil...
In this episode of Wellness Marketing 101, I sit down with Samantha Gold, founder of Motette and Atlas Row, to unpack what it really takes to launch and scale a successful product-based business as a mom.
From leaving a corporate career to building a fast-growing bamboo sleepwear brand, Samantha shares how she leveraged community, AI, and fearless execution to grow quickly, while keeping her operating co...
If you’ve ever wondered how to stand out in the crowded food and wellness space, this episode is for you.
I sat down with Dean D’Angelo, founder of Horseman Wellness Club in Philadelphia, a one-of-a-kind concept where everything is grass-fed, thoughtfully sourced, and cooked with intention.
What started as simple meal prep for athletes turned into a thriving ...
In this episode of Wellness Marketing 101, I sit down with entrepreneur and community builder Suzette Melendez, founder of Suzette LC and a key member of the team behind Alchemize Fightwear.
Suzette shares how her journey from office management to community building, operations, and event planning led her to develop a passion for helping small businesses grow through strategic organization, authentic relationships, and strong commu...
In this episode, I sit down with my friend Yoana Vasileva to talk about what it really takes to pivot careers, especially when you’ve invested years into a “safe” and prestigious profession.
Yoana shares her journey from tax accountant and CPA to boutique photographer, and the mindset shifts, business strategy, and pricing confidence required to build a creative business the right way.
This episode is a must-listen for wellness ent...
In this episode of the Wellness Marketing 101 Podcast, I sit down with Dr. Britt Parvis, an ophthalmologist, retina specialist, and founder of Dr. Bright Eyes, to talk about something most of us have never considered:
👉 Eye health is not just about your eyes.
Dr. Britt shares her journey from traditional, system-based medicine to a holistic, root-cause appro...
In this episode of Wellness Marketing 101, I sit down with business strategist Joanna Sapir to talk about one of the biggest challenges in the health and wellness industry: burnout. Joanna shares her journey from high school teacher to gym owner to business coach for holistic practitioners and explains why so many talented wellness professionals struggle financially despite delivering incredible results for their clients.
Together,...
In this episode of Wellness Marketing 101, I sit down with branding expert Corey Levin, co-founder of Truth & Consequences and CMO of Cage Fury Fighting Championship (CFFC).
Corey shares real-world insights from building a nationally recognized branding agency and working with high-profile clients and breaks down what small businesses often get wrong when it comes to marketing.
If you’ve recently launched your wellness business...
In this episode of Wellness Marketing 101,I sit down with Atanas Valev, founder of Trimona Yogurt, to explore the fascinating story behind authentic Bulgarian yogurt and why it is better for your gut than Greek yogurt.
Atanas shares how his journey from Bulgaria to the U.S. inspired him to recreate the traditional tangy taste of Bulgarian yogurt using time-honored fermentation methods and A2A2 milk, sour...
Burnout is often treated as the price of success but what if it’s actually a sign something is broken?
In this episode of Wellness Marketing 101, I speak with Tara Butler Floch, leadership coach and former executive, about why hustle culture is outdated and how entrepreneurs and leaders can achieve better results with less effort and more joy.
Drawing from her own experience with executive ...
In this episode of Wellness Marketing 101, I sit down with Bo Zhao, founder of Baby Gear Group, to discuss how she turned a frustrating first-time motherhood experience into a powerful baby gear rental movement. Instead of encouraging parents to buy expensive baby items they’ll only use for a few months, Baby Gear Group offers a sustainable, community-centered alternative: renting high-quality baby gear when you need ...
In this episode of Wellness Marketing 101, I sit down with Robert Amar, founder and owner of Small World Seafood, to talk about food, community, and what it really means to build a relationship-driven business.
Robert shares his journey from fine dining and restaurant consulting to creating one of Philadelphia’s most beloved seafood businesses—born organically during the early days of COVID. What started...
In this episode of Wellness Marketing 101, I sit down with Maya Nazareth, founder of Alchemize Fightwear, Shark Tank deal recipient, and Forbes 30 Under 30 honoree. Maya shares how she turned a personal pain point in Brazilian Jiu-Jitsu into a global women’s fightwear brand starting with one rash guard and growing through persistence, learning, and resilience.
This conversation dives deep into entreprene...
In this episode, I sit down with Jess Koteles, a mom of two and Arbonne business owner, to talk about entrepreneurship, flexibility, mindset, and what it really takes to build a business while raising a family. From redefining “busy” to prioritizing self-care and releasing control over others, this conversation is packed with honest insights for moms building businesses on their own terms.
In this solo episode, I’m sharing something more personal than I usually do. Over the last month and a half of 2025, life forced me to slow down in a way I didn’t plan for or expect.
As a mom, entrepreneur, and professor, I’m used to juggling a lot, but this season reminded me that sometimes the only option is to surrender. In this episode, I talk honestly about what it looked like to ste...
In this episode of Wellness Marketing 101, I sit down with Julia Bocchese, an SEO and Pinterest expert, to break down how small businesses can get discovered online without relying solely on Instagram.
We talk about why Pinterest is an underutilized search engine, how keyword strategy impacts both Pinterest and Google rankings, and what business owners should know about SEO in an AI-drive...
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