America’s Home Experts Shop Talk
Hosted by Steve Broxterman and John Bujak of America's Home Experts, this podcast is for contractors, tradespeople, and home service pros who’d rather be swinging a hammer than decoding marketing jargon. We break down real strategies — websites, videos, social media, and more — with just the right amount of sarcasm, sawdust, and smart advice. No fluff. No gurus. Just the stuff that actually works (and maybe a few dad jokes).
Episodes
In this episode of Shop Talk, John Bujak sits down with Colin Gates, owner of Mastercraft Coatings, for an honest look at what it really takes to take over and scale an established construction business. Colin left the high-stakes world of finance to get his hands dirty, and in this "tactical manual for growth," he shares the hard-won lessons he learned along the way.
Key takeaways from this episode include:
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Character Over Co...
What happens when a university break turns into a lifelong career? In this episode of America’s Home Experts Shop Talk, we sit down with Alex Stokes, owner of AG Stokes Construction. Alex shares his "accidental" entry into the trades—starting as a $12/hour "cut-man" with zero experience and building a high-end remodeling firm in Metro Detroit.
We discuss:
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The Leap of Faith: Transitioning from working for a builder to selling ...
In this high-energy episode of Shop Talk, John Bujak sits down with Nick from Elite Paint Company to discuss the tactical shift from being a technician to becoming a CEO. Nick shares how he turned a $3,500 bank account into a powerhouse company on track to hit $10 million in revenue within the next three years.
In this episode of America’s Home Experts Shop Talk, we sit down with Ted, the founder of T&M Roofing, a seasoned pro with over 20 years in the industry. Ted shares his journey from working in a plant to becoming a "late bloomer" in the roofing world at age 35.
We dive deep into the reality of running a contracting business, including:
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The Early Grind: Starting as a "weekend warrior" and hiring his first mentor as his fir...
In the trades, being "just another contractor" is the fastest way to find yourself in a race to the bottom on price. In this episode of America's Home Experts Shop Talk, Steve and John dive deep into the world of branding—not just logos and colors, but the psychology of becoming unforgettable to your customers and potential employees.
Whether you're a roofer, landscaper, or HVAC specialist, your brand is the silent salesman that bu...
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In this episode of America’s Home Experts - Shop Talk, hosts John and Steve sit down with Phil Black, the owner of Custom Deck Creations. Phil shares his incredible journey from reading a 900-page code book to building one of Michigan’s most successful residential construction companies.
We dive deep into:
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The "Customer Service First" Mentality: Why Phil views his company as a service business that happens to build deck...
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In this episode of the Blue Collar Boost podcast, we sit down with Leon, the owner of My Quality Construction, to discuss the journey of scaling a small contracting business into a powerhouse. With over 35 years of experience, Leon shares the exact strategies he used to stop "hammering nails" and start building a high-growth company.
Key Takeaways:
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Scaling Beyond the Solo-Op: How Leon made the transition from a hands-on insta...
In this episode of the Blue Collar Boost Podcast, presented by America’s Home Experts, John and Steve break down how Google Reviews influence which contractor homeowners trust — and who never gets the call.
Most contractors think reviews are just “nice to have.” In reality, they’re one of the strongest trust signals homeowners check before they ever visit your website or fill out a form.
We cover:
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How homeowners read reviews ...
Most contractors are posting on social media — but not seeing real leads.
In this episode of the Mongoose Blue Podcast, John and Steve explain the three types of marketing content that actually convert viewers into phone calls for blue-collar and home service businesses.
You’ll learn:
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Why posting more content doesn’t automatically mean more leads
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The difference between content that looks busy vs. content that builds trust
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National brands spend millions figuring out what works. You get to steal it. In this episode, we break down proven marketing tactics from big companies — and show blue-collar business owners how to apply them without a big budget or team.
Hit $500K+ but drowning in chaos? This episode breaks down the first 3 hires you need to grow without burning out — from lead follow-up help to sales support. Stop juggling 14 jobs and start building a team that drives real revenue.
In this episode of The Mongoose Blue Podcast, we break down how home improvement businesses can ditch the cold calls, stop chasing dead-end leads, and start attracting customers on autopilot. Learn how to build a video sales system that works 24/7—so your best salesperson never sleeps. We’ll show you how to turn a single piece of content into a powerful lead magnet that builds trust, qualifies prospects, and fills your pipeline—wit...
In a world of missed calls and muddy boots, great customer service makes you unforgettable. We’re breaking down the little things that lead to bigger profits—like boot covers, dog treats, and thank-you notes.
A good logo isn’t enough. In this episode, we break down what really makes your brand stick — from colors and tone to service and storytelling — so customers remember you, not just your work.
If your marketing sounds like a 2011 AI bot wrote it, it’s time for a change. In this episode, we show you how to write like a real person — because people buy from people, not robots.
One job, one crew, one camera… a month of content. In this episode, John and Steve break down how to turn a single project into a marketing goldmine. If you’re not doing this, you’re working too hard for too little attention.
🎙️ About Your Hosts: Steve and John aren’t just marketers — they’ve swung the hammers, run the saws, and eaten the drywall dust (not on purpose). Between them, they’ve rebuilt homes, designed 1,600 sq ft ad...
Your logo, truck, or website might be costing you clients — and you don’t even know it. In this episode, we break down why bad branding turns people away (and how to fix it without a full rebrand).
🎙️ About Your Hosts: Steve and John aren’t just marketers — they’ve swung the hammers, run the saws, and eaten the drywall dust (not on purpose). Between them, they’ve rebuilt homes, designed 1,600 sq ft additions, renovated kitchens ...
Posting but hearing crickets? Steve and John explain why your content isn’t getting seen — and how to fix it with simple, smart changes that actually work.
🎙️ About Your Hosts: Steve and John aren’t just marketers — they’ve swung the hammers, run the saws, and eaten the drywall dust (not on purpose). Between them, they’ve rebuilt homes, designed 1,600 sq ft additions, renovated kitchens and bathrooms, and built decks that don’t ...
Tired of tire-kickers and price shoppers? In this episode, we share practical, low-cost ways to attract high-quality clients who respect your time and pay what you're worth.
🎙️ About Your Hosts: Steve and John aren’t just marketers — they’ve swung the hammers, run the saws, and eaten the drywall dust (not on purpose). Between them, they’ve rebuilt homes, designed 1,600 sq ft additions, renovated kitchens and bathrooms, and built...
Social Media platforms are rented space- they can change algorithms, shut down your page, or limit your reach at any time. Your website is owned real estate - you control the message, the experience, the data.
🎙️ About Your Hosts: Steve and John aren’t just marketers — they’ve swung the hammers, run the saws, and eaten the drywall dust (not on purpose). Between them, they’ve rebuilt homes, designed 1,600 sq ft additions, renova...
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