Bin Juice with John Lyons
Welcome to Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things business, marketing and marketing adjacent. Whilst wearing a hat and sat in front of some bins.
Episodes
What do you do when you're told you're too expensive? Before you touch your prices or your product, you need to know which problem you've actually got. Maybe you are too expensive, maybe they're the wrong customer, maybe they can't see your value or can't tell you apart from the cheaper option, or maybe they were never going to buy. Each one needs a different fix, and only one of them might involve your price.
00:00 Intro 00:34 Fla...
Your brand assets probably aren't distinctive.
Recorded in the IKEA cafeteria, because the meatballs demanded it.
Most B2B businesses have a logo that looks like every other logo and a colour palette that definitely does. That isn't distinctiveness. For an asset to be distinctive it has to be different AND tied back to you. Two separate jobs, and most brands only attempt one of them.
Inside this episode: the difference between dist...
Before you spend on awareness, you have to be choosable. Episode 30 covers why choosability sits above the top of the marketing funnel, what weak choosability actually looks like in a sales process, why buyers are comparing you against inertia and spreadsheets as much as against competitors, and three questions to ask about your own messaging before you spend another penny on visibility.
Episode 29 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why your positioning is making you too cheap for the problem you solve, whilst mishearing Rob not actually insulting me.
Episode 28 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why before you start demanding more leads, you should fix your follow up processes, whilst politely rejecting the offer of a biscuit.
Episode 27 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how established businesses who still rely on their founders for most of their sales can never scale, whilst enjoying or enduring British springtime.
Episode 26 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how addressing your potential customer directly and not just wanging on about your brand is a winning strategy.
Episode 25 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why growth hacking is inferior to informed marketing.
Episode 23 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, This time, how diagnosis and strategy are essential to developing an effective brand position.
Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.Wearing a hat and sat in front of the bins. This time, the metrics that matter for SMEs and how to track them.
Episode 21 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about being distinctive and distinctive brand assets whilst shouting at a fox.
Episode 20 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about distinctive brand assets whilst having a pop at another wannabe binfluencer. The nerve, eh?
Episode 16 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins.
This time, it's here, it's there, it's every bloody where, AI AI AI bloody AI more bloody AI
Episode 19 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about the fallacy of brand purpose whilst showing off about having done a Tough Mudder. Did I tell you I did a Tough Mudder?
Episode 17 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. With 10 years running a promotions and loyalty agency working on some of the biggest programmes globally, and a stint at The LEGO Group leading on the loyalty proposition for their award winning programme, I know a thing or two about loyalty....
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