Scalability School

The WI crew dives straight into answering you, our tens of listeners burning questions (Or just the ones folks replied to Zach's tweet with), we look at when (and if) agency folks should spin up their own DTC brand, the hidden costs (time, cash flow, ops, P&L) most marketers underestimate, and a very practical rundown of how to go 0→1 and then scale. We chat through how to avoid the classic trap of riding one “hero” ad too long and...

This episode dives deep into creative strategy as the growth lever for DTC brands, highlighting why under-$10M founders should still lead creative, how one ad can truly unlock growth, and why fresh sourcing of ideas (outside Meta’s ad library) is critical. Simon Robert, CEO of Statiq, walks through practical frameworks: for sourcing creative ideas, balancing “on-brand” vs “sales-driving” content, creative testing cadences, and the ...

This episode of Scalability School explores how DTC founders can leverage debt as a strategic growth tool rather than a dangerous crutch. Zach, Brad, and Andrew walk through the math every media buyer should understand before scaling (EPCs, conversion rates, AOVs, margins), highlight why inventory-backed debt can be the smartest use of capital, and break down how to model financials in a way that impresses lenders. The ...

Episode 9 speed-runs the biggest retention levers brands can pull to increase revenue growth and improve order volume. They debunk deliverability myths (image–text ratios, why adding real text helps), along with comparing the differences of plain-text vs image-heavy emails. Jacob Sappington also clarifies Klaviyo vs GA vs ad platform attribution and how Klaviyo’s new active-profile enforcement curbs old billing “hacks."

Key Takeawa...

This episode breaks down actionable strategies and growth frameworks used by successful e-commerce brands to scale from zero to eight figures in revenue. It dives into high-impact marketing tactics, team building for growth, and the mindset shifts required to operate at scale. The conversation highlights key levers for media buyers, including creative testing, audience segmentation, and ROI optim...

This bonus episode dives deep into creative performance, offer testing, team structure, landing page iteration, and mental health as a founder/operator. Andrew, Brad and Zach share actionable insights from their experiences scaling brands past $40M, along with real-world examples of what’s currently working in ad accounts — and what’s not.

Key Takeaways:

• Why you might be relying too much on video from your influencer whitelist...

According to Ryan Doney, Founder of Page Deck, landing-page CRO doesn’t have to be a design marathon. In this episode Ryan lays out a “template ‣ angle ‣ offer” testing framework and explains how media buyers can mine Reddit for real-customer language. He also talks through the value of spinning up lightweight landers built in Page Deck so you can more quickly push winners straight into paid campaigns without waiting on design tick...

This week Brad, Zach & Andrew tear into whitelisting, the practice of running Meta ads from a page that isn’t your brand's page. They walk through the wins of how well they work and dissect what is actually moving the needle: the creative or the non-branded page. They cover the different page types brands should be testing along with creating a scalable process to gaining new whitelisted creatives.

And lets not forget the one Meta ...

The trio break down the levers that can turn plain-vanilla promos into a revenue generating machine. Using real-world tests from snack bars, socks, and pet-supplement brands, they show how smart bundling, “buy-more-save-more” ladders, and subscription sweeteners can:

📈 lift AOV 40 %+ without tanking CAC,

📈 push new-customer revenue up 250 % YoY, and

📈 shorten payback windows to 45 days even in CPM spikes.

They walk through the m...

In this episode of Scalability School, Andrew Foxwell, Brad Ploch, and Zach Stuck break down the exact framework they use to run lean, profitable ecommerce brands. Whether you're a DTC founder, media buyer, or agency operator, this episode reveals how to:

• Build a lean team without sacrificing performance 
• Decide when to hire vs. outsource 
• Avoid common OPEX mistakes that kill margins
• Hit $5M+ in revenue per full-time employee 
...

In this episode of Scalability School, Andrew Foxwell, Zach Stuck, and Brad Ploch share a battle-tested blueprint for breaking out of creative fatigue and scaling spend without watching your CPA creep upward. Their central thesis is that “creative diversity” is more than pumping out dozens of ads as it’s the deliberate intersection of personas, messaging pillars, angles, and formats that lets Meta’s delivery system find pockets of ...

In this episode of Scalability School (Episode 2), hosts Andrew Foxwell, Zach Stuck, and Brad Ploch welcome special guest David Herrmann to unpack how rapidly‐growing DTC brands build and scale their creative operations. They cover the decision points between hiring in-house talent versus partnering with agencies, the playbook for staffing roles as spend climbs, and the simple yet powerful “report card” framework David uses for mea...

In this inaugural episode of the Scalability School Podcast, hosts Andrew Foxwell, Zach Stuck and Brad Ploch walk through six high‑impact tests they wish they’d tried much sooner—each backed by real‑world data and actionable takeaways.

• What if the secret to a 20% conversion...