What's the Point Podcast

In this episode of What’s The Point Podcast, we sit down with J Frederick, Executive Creative Director at Point, to explore how the marketing landscape is shifting as more companies invest in building in-house teams. While this move offers speed and brand alignment, it can also bring challenges in bandwidth, perspective, and specialized expertise.

J shares insights on why the smartest brands aren’t choosing either/or between in-hous...

In this episode of What’s The Point Podcast, we talk with Ryan Mainville, Senior Social Media Manager at Point, about what it really takes for brands to win on social today.

Ryan approaches social media as more than just posts and metrics—it’s a powerful channel for authentic storytelling and creating real connections with audiences. Before joining Point, Ryan honed his skills as part of the New York Knicks’ social squad, and n...

In this episode of What’s The Point Podcast, we sit down with Jen Bedford, SVP of Client Services, to explore the ever-changing landscape of loyalty programs and what it takes to build true, lasting customer relationships in today’s competitive market.

With deep experience across loyalty, CRM, analytics, and business transformation, Jennifer brings a unique perspective on how brands can design loyalty programs that go far beyond dis...

In this episode of What’s The Point Podcast, we sit down with Susan Owen, CEO of The Point Group, to dive into one of the most overlooked growth strategies in modern business: the power trio of CEO, CMO, and CFO alignment. This isn’t just about planning, it’s a power move. When leadership teams move in sync, they don’t just plan for growth—they engineer it.

We explore how storytelling, financial discipline, and strategic vision come...

In Episode 06 of What’s the Point, we sit down with Luke Gajary, Marketing Manager at the McKinney Economic Development Corporation (MEDC), to talk about what it really means to market a city like it’s a brand. With a background in digital storytelling and over 15 years of experience in content and brand strategy, Luke brings a fresh and creative approach to economic development. In this conversation, he shares how McKinney is posi...

In this episode of What’s the Point, host Nate Smith sits down with Ann Rimkus, EVP of Strategy at Point, and Sarah Wicks, PR Manager at Point, for an honest conversation about what it really takes to make marketing work, especially in the evolving world of senior living.

With experience spanning global brands, PR campaigns, and strategic media planning, Ann and Sarah share why working across disciplines is no longer optional. From ...

In this episode of What’s the Point Podcast, Shelby Owens, Graphic Designer at The Point Group, joins us for the first half of the show to share her perspective on one of today’s biggest questions: will AI take our jobs?

Later in the episode, we dive into why starting a podcast is still a powerful move for brands looking to create deeper connections with their audiences, and how long-form content can fuel your social medi...

In this episode of What’s the Point Podcast, Alyssa Ceballos, Public Relations Specialist at The Point Group, joins us for the first half of the show to talk about why quality content beats quantity and how smaller brands now have the power to compete with (and often outperform) major brands organically. Alyssa shares her insights on what it takes to stand out in today’s crowded content landscape and why thoughtful, high-quality po...

In this episode of What’s the Point, we sit down with Susan Owen, CEO of Point, a full-service marketing agency based in Plano, TX. With decades of experience in marketing leadership, Susan brings an insightful, no-nonsense perspective to how the industry is changing and what business owners need to do to keep up.

From modern marketing strategies to the rise of transparency and thought leadership, this episode unpacks the ...

In this premiere episode of What’s the Point Podcast, we sit down with J, the Executive Creative Director at The Point Group and a branding veteran with over two decades of experience in the marketing world. From working with big names like Verizon, Whole Foods, and Amazon, to building distinct brand voices for local businesses, J shares insights, stories, and a bit of humor from his journey in the creative industry.

We dive into wh...