Breakthrough Experiential: The Build Behind the Brand
Welcome to Breakthrough Experiential: The Build Behind the Brand.—your go-to podcast for unlocking the secrets of experiential marketing and event design. Whether you’re crafting immersive pop-up stores, eye-catching tradeshow booths, high-energy events, or even taking over a cruise ship, we break down the strategies and creativity needed to make every experience unforgettable. Join us as we explore the intersection of brand identity, design innovation, and flawless execution. From conceptualizing immersive environments to overcoming logistical challenges, we share expert insights, real-world case studies, and actionable tips to help brands connect with their audiences and elevate their presence. Whether you’re an event manager, marketer, or creative professional, this podcast equips you with the tools to transform your brand’s vision into impactful, memorable experiences. Tune in to discover how we combine artistry, storytelling, and strategic planning to create moments that resonate and results that last.
Episodes
In this episode, we explore the often-overlooked downside of working through third-party agencies when executing experiential marketing projects. While agencies may bring big ideas to the table, they often outsource the actual fabrication—creating costly inefficiencies, communication breakdowns, and execution risks. If you've ever faced delays, blown budgets, or underwhelming trade show displays, the root cause might not be your co...
In this episode, we explore how experiential design is transforming trade shows, pop-up activations, and branded environments into immersive storytelling platforms. Today’s audience expects more than static displays—they want to be part of the experience. That’s where strategic fabrication and immersive design come in. By addressing common industry pain points like uninspired booths and disconnected vendor execution, we show how a ...
In this episode, we take you behind the scenes of a seamless build process—from concept to show floor—and break down exactly what it takes to bring high-impact trade show booths, pop-ups, and branded environments to life. You’ll hear how Breakthrough Productions eliminates stress, confusion, and last-minute surprises through a fully integrated approach that includes in-house design, fabrication, logistics, and installation.
We walk...
In this episode, we unpack a concept that every brand participating in trade shows or live activations needs to hear: fabrication is marketing. The conversation shifts the traditional mindset of fabrication as merely functional, revealing how the materials, finishes, and physical execution of your booth or environment are actually critical components of your brand message. If you want to increase ROI at events, it starts long befor...
In this episode, we dive into the magic behind the world’s most emotionally resonant brands—Disney, Universal’s Epic Universe, and yes, Breakthrough Productions. What makes these companies unforgettable isn't just their scale or fame, but their masterful use of immersive environments to create emotional loyalty. From theme parks to trade show floors, the ability to make people feel something has become a strategic business advantag...
In this episode, we dive deep into the resurgence of the experience economy and why brands can’t afford to ignore it. As live events, trade shows, and pop-up activations return in full force, companies are rediscovering the unmatched power of in-person engagement. But only the brands that understand the emotional impact of experience-driven marketing are building lasting customer loyalty.
We explore how Breakthrough Productions is ...
In this episode, we explore the future of trade show exhibits and what your booth needs to truly stand out in 2025. As the experiential marketing landscape evolves, so do the expectations of attendees and brands alike. From integrated technology to intentional engagement strategies, the modern trade show booth is no longer just a display—it’s an experience that must deliver measurable results.
You’ll hear how innovations like AR, m...
In this episode, we uncover a truth few in the events industry are willing to admit: most event materials—booths, graphics, signage—are built to impress, then thrown away. Despite growing corporate pledges toward sustainability, many trade show and experiential builds are still wasteful by design. We discuss the disconnect between brand messaging and event execution when it comes to environmental responsibility.
You’ll learn how Br...
Discover how spatial design transforms branded environments—from trade show booths to healthcare offices. Learn how Breakthrough Productions uses custom exhibit design and modular pop-up construction to build unforgettable, ROI-driven experiences.
#SpatialDesign #ExperientialMarketing #TradeShowBoothBuilder #BrandedEnvironments #PopUpActivation #CustomExhibitDesign #EventFabrication #ModularBoothDesign #BreakthroughProductions #B...
Description: In this episode, we dive into the powerful intersection of spatial design and experiential marketing. Discover how Breakthrough Productions transforms traditional commercial spaces—like healthcare offices, retail locations, and brand HQs—into immersive environments that engage, inspire, and drive results. With insights from over 300 healthcare office builds and hundreds of brand activations, we explore how thoughtful d...
In this episode, we dive into the evolving world of spatial design and how it merges with experiential marketing to reshape commercial environments. From retail spaces and healthcare offices to brand activations and immersive environments, learn how human-centric design strategies are redefining the way people interact with physical spaces.
Join the team at Breakthrough Productions as we unpack how storytelling, sensory engagement,...
In this episode, we explore how spatial design and experiential marketing are no longer separate disciplines—they're converging into one powerful strategy for brands that want to leave a lasting impact. From retail to healthcare, corporate spaces to pop-ups, discover how the way we design physical space directly influences emotional engagement, customer loyalty, and brand storytelling.
Whether you're a marketer, designer, architect...
In this episode, we explore how brand activations and pop-up stores use the power of spatial design to create unforgettable experiences. We break down why temporary spaces require more intentional design than permanent ones, how every element—from layout to lighting—affects customer engagement, and why experiential thinking is the secret weapon behind high-impact builds. Whether you're launching a product, creating a buzz-worthy re...
In this episode, we explore how brand activations and pop-up stores use the power of spatial design to create unforgettable experiences. We break down why temporary spaces require more intentional design than permanent ones, how every element—from layout to lighting—affects customer engagement, and why experiential thinking is the secret weapon behind high-impact builds. Whether you're launching a product, creating a buzz-worthy re...
Description:
Dive into the art and strategy of creating impactful mobile marketing pop-up experiences in our insightful 4-part series. From pre-planning to execution, we cover everything you need to know to captivate audiences, build brand awareness, and maximize your marketing ROI. Whether you’re a seasoned marketer or exploring mobile marketing for the first time, this series will empower you with actionable strategies, expert ad...
In these next three episodes we take one of our favorite e-books and turn it into a 4 part series. Wait until they all come out and binge it straight through or check out our website for a free downloadable copy.
Description:
Dive into the art and strategy of creating impactful mobile marketing pop-up experiences in our insightful 4-part series. From pre-planning to execution, we cover everything you need to know to captivate au...
In these next three episodes we take one of our favorite e-books and turn it into a 4 part series. Wait until they all come out and binge it straight through or check out our website for a free downloadable copy.
Description:
Dive into the art and strategy of creating impactful mobile marketing pop-up experiences in our insightful 4-part series. From pre-planning to execution, we cover everything you need to know to captivate au...
Description: Planning an event can be exciting, but hidden costs and budget overruns often dampen the experience. In this blog, we explore the most common reasons budgets spiral out of control—from misaligned vendors to last-minute changes—and how to avoid these pitfalls. Discover how Breakthrough Vision360 enables seamless budget management through proactive planning, clear communication, and built-in contingencies. Say goodbye to...
Managing multiple vendors for an event can often feel like an insurmountable challenge, with miscommunication, delays, and quality inconsistencies threatening to derail your vision. In this episode, we break down the common barriers in vendor coordination and reveal how Breakthrough Productions simplifies the chaos into seamless, stress-free execution. Discover actionable insights on transforming vendor coordination into a well-orc...
Discover the essential steps to create a memorable pop-up store experience in this comprehensive 3-part blog series. We'll guide you through understanding the types and benefits of pop-up stores, planning and budgeting essentials, and how to find the right production partner to bring your vision to life. Learn how to connect with your audience, manage costs effectively, and ensure a lasting impression with practical insights and th...
Popular Podcasts
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The latest news in 4 minutes updated every hour, every day.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Listen to 'The Bobby Bones Show' by downloading the daily full replay.
Latino USA is the longest-running news and culture radio program in the U.S. centering Latino stories, hosted by Pulitzer Prize winning journalist Maria Hinojosa Every week, the Peabody winning team brings you revealing, in-depth stories about what’s in the hearts and minds of Latinos and their impact on the world. Want to support our independent journalism? Join Futuro+ for exclusive episodes, sneak peaks and behind-the-scenes chisme on Latino USA and all our podcasts. www.futuromediagroup.org/joinplus