The Fundraising Elevator Podcast

In this episode hosts Sam and Kristin continue their exploration of Dr. Paul Zak's SIRTA framework, drawn from his book Immersion, and how it can be applied to nonprofit learning events and conferences. The hosts use their upcoming Elevate Conference as a case study to walk through each element. From pre-event communications and name tags to scripted transitions and a diverse mix of session formats, they illustrate how thoughtful e...

Coach Sam Balto, executive director and co-founder of Bike Bus World, shares how a simple weekly gathering transformed into a global movement. Bike Bus is an organized group bike ride where students cycle to school together with adult chaperones, creating safety in numbers while building community, independence, and joy. What started with a few kids in Portland has grown and inspired bike buses worldwide. The rides provide essentia...

In this episode Kat Topaz and Jim Abeles, owners of Topaz Farm on Sauvie Island near Portland join us. They share their unexpected journey from tech and marketing careers to becoming regenerative farmers. What began as a search for a place to moor their tugboat transformed into a 130-acre farm centered on community connection and sustainable agriculture. They describe how neighboring farmers generously supported them through their ...

In this special episode hosts Samantha Swaim and Kristin Steele dive deep into Dr. Paul Zak's powerful SIRTA framework from his book Immersion. They break down how organizations can apply brain science to create truly transformational fundraising events. Drawing from research into what motivates people to act, the SIRTA acronym stands for Staging, Immersion, Relevance, Target, and Action. These five critical elements work together ...

In this episode the team from The Catalyst Co.—Erica Soto, Veronica Kim, and Amie Echeverria—demystify one of fundraising's most critical yet misunderstood practices: donor stewardship. True stewardship is about caring for donors in thoughtful, intentional ways that build genuine relationships over time. The team shares that many lapsed donors were never properly acknowledged or asked to give again—evidence that basic stewardship f...

In this episode we explore donor-advised funds (DAFs) with Mitch Stein, head of strategy at Chariot. Mitch explains how DAFs work as tax-advantaged accounts where donors commit funds irrevocably to charity. He challenges the notion that DAFs hoard money, noting they actually encourage more generous giving, with donors increasing their gift sizes by an average of 10 times once they start using DAFs.

We also look at practical solutio...

In this episode, Aleksander Levental, Co-Founder and CEO of Feathr, discusses why digital marketing is essential for nonprofits in 2026. With federal funding decreasing and donor attention harder to capture, he makes a compelling case for why nonprofits should look at utilizing some of the same marketing tools and competitive mindset as for-profit companies.

Our conversation breaks down how different tools serve distinct purposes: ...

In this inspiring episode, Shereen Thor—comedian turned executive coach and author of Revolutionary Woman—shares her journey from workplace drudgery to transformation through comedy and coaching. Using the Energy Leadership Index® assessment, she explains how sustainable success comes from collaborative energy rather than the competitive levels where most of corporate America operates. 

Her advice for women leaders centers on build...

In this ENCORE episode of The Fundraising Elevator, we continue our fascinating conversation with neuroscientist and author Dr. Paul J. Zak, diving deeper into the brain science behind fundraising storytelling, donor engagement, and happiness. If you missed part one, be sure to start there, this continuation builds on insights into why stories inspire generosity and action in the nonprofit sector.

Dr. Zak explains his groundbreakin...

Happy holidays! During our break we are running an ENCORE episode. In this special two-part opener, hosts Sam and Kristin sit down with world-renowned neuroscientist Dr. Paul Zak, a pioneer in neuroeconomics, neuromanagement, and neuromarketing. Best known for discovering oxytocin’s role in trust and human connection, Dr. Zak brings cutting-edge insights on donor psychology, empathy, and storytelling in fundraising.

In Part One, we...

In this special episode of The Fundraising Elevator, hosts Kristin Steele and Samantha Swaim take listeners behind the scenes at the Nonprofit Storytelling Conference in San Diego, California. Recording live from the red carpet studio, Kristin and Sam talk to industry leaders, gathering their insights on what fundraisers should focus on right now and where they are finding inspiration in the sector. 

Featured Guests:

In this special episode of The Fundraising Elevator, hosts Kristin Steele and Samantha Swaim take listeners behind the scenes at the Nonprofit Storytelling Conference in San Diego, California. Recording live from the red carpet studio, Kristin and Sam talk to two sector experts about their new books.

Behavioral science expert Cherian Koshy’s book Neurogiving: The Science of Donor Decision Making is a groundbreaking exploration of h...

In this episode, we hear from Alice Ferris, founder of GoalBusters and a veteran fundraiser with over 30 years in the sector. Alice shares her insights on helping small nonprofit teams navigate Federal funding cuts, organizational upheaval, and unprecedented change. She introduces a powerful framework for decision-making: distinguishing between problems (which can be solved) and conditions (which must be adapted to). Alice emphasiz...

In this episode Rhodes Perry, Founder and CEO of Rhodes Perry Consulting, joins us for a powerful conversation about building psychological safety and trust. Rhodes introduces somatics—a body-based practice that helps leaders move from reactive responses to intentional choices—and breaks down the ingredients of true belonging. He reveals the actual financial cost of exclusion and contrasts the old model of belonging (where individu...

What can an encounter with a person in a war-torn Iraqi village teach us about nonprofit storytelling? In this compelling episode, Chris Miano, Founder and CEO of MemoryFox, reveals how his military service unlocked the transformative power of stories—and why the nonprofit sector urgently needs to shift how we collect and share them. Chris defines ethical storytelling as an approach that elevates storytellers rather than extracting...

In this episode Brandon Lenzi, founder of Bowtie Strategies, shares his transformative approach to fundraising rooted in authentic relationships. Brandon defines fundraising as an opportunity for individuals to realize their vision for the community they want to live in, emphasizing the importance of sitting on the same side of the table with donors to solve problems together. He discusses navigating current challenges by focusing ...

In this episode we talk with Amy Eisenstein, CEO and co-founder of Capital Campaign Pro, about what it really takes to launch a successful capital campaign. With over 25 years of experience in major gift fundraising, Amy shares practical advice for organizations ready to dream big—and fund those dreams sustainably.

Amy explains that a capital campaign is more than a fundraising goal, it’s a long-term investment in an organization’s...

In this powerful episode, hosts Kristin and Sam make an urgent case for why now is exactly the wrong time to cancel your fundraising events. They explore the neuroscience behind why gatherings work: shared experiences literally sync our heartbeats, create neural alignment that enhances trust and cooperation, and generate collective effervescence—that bubbly, transcendent energy that individuals simply cannot achieve alone. When we ...

In this power-packed episode, former NFL player turned professional benefit auctioneer Reggie Rivers tackles topics head-on: ditch the tall centerpieces that create barriers between auctioneers and donors, stop at $100 minimum gifts to train donors upward rather than nickel-and-diming them, and skip the fundraising thermometer unless you can set it with surgical precision. Most importantly he breaks down why the paddle raise is the...