The Business Game
The Business Game The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level. We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit. If you are: • Trying to get your first consistent revenue • Building your first real team • Breaking through the messy middle • Scaling toward eight or nine figures • Or preparing for exit There is an episode that meets you where you are. Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle. Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not. The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one. Because scaling is not random. It is a game. And every level has different rules. Find your level. Play it properly. Then level up. Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
Episodes
On today's episode of The Business Game, we're sitting down with Ryan Page, founder of Backpocket CPA, where he helps digital marketing agencies build financial operating systems that replace gut decisions with data and margin-driven strategy.
After graduating with a background in Big Four accounting and Fortune 500 finance, Ryan felt the work had no real impact. Sitting in a cube arriving and leaving in the dark, qu...
On this episode of The Business Game, Chaitra Vedullapalli, award-winning tech entrepreneur, global business leader, and co-founder and president of Women in Cloud, opens up about how she's turned economic access into a movement, unlocking over $600 million in opportunity for founders across 80-plus countries.
Chaitra's story is a powerful reminder that growth isn't just about strategy and scale. Sometimes, it's abou...
On this episode of The Business Game, Kerri-Ann Luketic, life mastery consultant, international speaker, author, and founder of Candere Life Coaching, opens up about the internal shifts that separate high-achievers who burn out from those who build sustainable success.
Kerri-Ann's story is a powerful reminder that growth isn't just about strategy and hustle. Sometimes, it's about learning to align your vision, identi...
On this episode of The Business Game, Cat Vulich, founder of The Street Buyers Agency on the Sunshine Coast, opens up about the health scare, career pivots and hard-won lessons that shaped her journey from interior design and development into building a boutique property buying business.
Cat's story is a powerful reminder that alignment often comes from adversity. Sometimes, it takes being forced to stop before you c...
On this episode of The Business Game, Gary Capps, founder of MyCRMSIM, opens up about the setbacks, lessons and decisions that shaped his journey from financial uncertainty to building a growing SaaS company.
Gary’s story is a powerful reminder that success isn’t always about avoiding failure. Sometimes, it’s about learning how to take the hits, step back, and keep moving forward.
Let’s...
On today’s episode of The Business Game, we’re sitting down with John Fees, Co-Founder and CEO of GradGuard. After more than two decades as a serial entrepreneur, John has built and successfully exited multiple companies, including businesses acquired by Viacom and JPMorgan Chase, before founding GradGuard, a fintech company providing financial protection products for students and families navigating hig...
On today’s episode of The Business Game, we’re sitting down with Natalie Roberts, Founder of Tala Offshore. After 17 years building a career in public practice and corporate finance, including serving as CFO of a multi-million-dollar international technology company, Natalie walked away from it all to build the kind of offshore staffing company she wished existed.
Let’s dive in,
With Natali...
On today’s episode of The Business Game, we’re sitting down with Eirik Holth, Co-Founder and Co-CEO of Black Sheep Coffee. The brand that grew from a trestle table and a rented coffee machine into an international business with more than 100 stores across the UK, Europe, the Middle East and the United States.
LEVEL 6: $100M-$500M. Governance, Data & Serious Infrastructure.
After quitting hi...
On today’s episode of The Business Game, we’re sitting down with Boaz Gilad, Founder of Zenith Clubhouse, author of The Zenith Code, and host of the Unmask Podcast. After spending more than 20 years building and leading a New York real estate company—including taking it public—Boaz shifted his focus to helping entrepreneurs, executives, and high performers unlock their full potential through ...
On today’s episode of The Business Game, we’re sitting down with Maddi Barnett and Michael Dunn, the husband-and-wife founders of InKindle, an Australian preconception health brand born from their own IVF and fertility journey.
After experiencing years of IVF, pregnancy loss, and the uncertainty that comes with trying to conceive, Maddi and Michael discovered a gap in the market: there were plenty o...
On today’s episode of The Business Game, we’re sitting down with Andrew Sparks, Founder of exyt® and creator of Exit OS — a practical operating system designed to help founder-led businesses remove owner dependence, build stronger leadership teams, and scale without the founder becoming the bottleneck.
After leaving school at just 15 to become a plumber, Andrew built multiple successful busine...
On today’s episode of The Business Game, we’re sitting down with Sahil Nijhawan, CEO of Nexus DMC Oceania and an entrepreneur who has spent more than 20 years building businesses across travel, real estate, construction, AI, and consumer brands.
LEVEL 5: $30M-$100M: Executive Layer and Divisions
When COVID brought the global travel industry to a complete standstill, Sahil lost the business he h...
On today’s episode of The Business Game, we’re sitting down with Jonathan Aberman, Founder and CEO of Hupside, a venture capitalist turned entrepreneur who has spent more than 25 years helping launch over 40 technology companies and advising founders on what separates good businesses from truly exceptional ones.
LEVEL 2: $1M-$3M Dollars. First Teams, First Systems
After decades investing in inn...
On today’s episode of The Business Game, we’re sitting down with Miranda McLennan, Founder of Those Who Dare Agency and what many would call the queen of reinvention.
Level 1: STARTUP & SURVIVAL STAGE: $0M – 1M
After spending more than 15 years building businesses across hospitality, fashion, aviation, construction and business consulting, including co-founding an award-winning resta...
On today’s episode of The Business Game, we’re sitting down with Darragh de Stonndún, CEO of Automated Industrial Robotics (AIR), a global automation company with more than 550 people across the US, UK, and Ireland.
Darragh is doing business at Level 7: $500M-$1B - The Global Expansion Stage
Over the past 25 years, Darragh has helped transform AIR from a collection of regional engineering busin...
On today's episode of The Business Game, we're sitting down with Yega Kumarappan, Founder and CEO of Paperflite, an AI-powered sales enablement platform helping enterprise sales teams close deals faster through intelligent content, conversation and deal insights. Over the past eight years, Yega has built a global SaaS company by staying ahead of rapid technological change... and he's convinced that in the AI era, yo...
On today’s episode of The Business Game, we’re sitting down with Simon Bowen, founder of The Models Method and creator of the Genius Model, a visual thinking framework used in more than 30 countries to help founders, leaders and organisations make complex ideas simple, scalable and impossible to ignore.
After growing up in small country towns in Western Australia and spending decades consulting on b...
Starting a business with $200 is impressive.
Rebuilding it three separate times after devastating setbacks is something else entirely.
In this Throwback Thursday episode of The Business Game, Dave Feinman shares the lessons behind scaling his video editing business Viral Ideas into a global creative venture with more than 90 employees. From losing 80% of his revenue overnight to building systems that allow creativity ...
Level 5: $30M-$100M
Executive Layer and Division Growth
On today’s episode of The Business Game, we’re sitting down with Robert Indries, Managing Partner of Elkridge Advisors. Robert is an engineer turned powerhouse entrepreneur who has generated more than $500 million in business value, built a diverse parallel portfolio of companies, and successfully executed an eight-figure exit from an ...
LEVEL 1: $0M-$1M
START UP AND SURVIVAL STAGE
In this episode of The Business Game, we sit down with Matthew Nowell, founder of MPAC Property Group, RentFinder Australia, and a new building company focused on cashflow positive investments.
Matthew shares how he had a $250,000 leadership role in the mining industry before making the life-changing decision to leave it all behind at 39. He opens up about ...
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