The Write Atmosphere: A Podcast for Writers

Whether you have an established audience or you're building one from scratch, producing consistent and exclusive content for potential readers is the key to utilizing email marketing to your advantage. If you're not sure where to start, Kali Stevens is here to help. As Atmosphere Press's marketing manager, Kali has tried-and-true ideas and guidance to get the creative juices flowing.

As writers, we all know how important it is to set ourselves apart from the crowd in order to get our books into the hands of readers. But how do we design a brand that readers will like and -- perhaps more importantly -- remember? British-born author, speaker, and blogger Gabi Coatsworth uses her experience designing her own author brand to make an overwhelming task approachable.

The world of book awards is vast and labyrinthine. And like a labyrinth, some paths will lead you to success -- while others should be treated with caution. Jendi Reiter, award-winning author and judge of the Winning Writers North Street Book Prize, discusses what they've learned about writing from their work as a judge, as well as what authors should look out for in an award worth submitting to.

You've written your manuscript, you've come out on the other side of its publication date, and now you need to sell your book. As saturated as the publishing industry is, you need a way to stand out quickly. Writer, editor, and reviewer Ekta R. Garg walks us through how to craft an elevator pitch that will get your book into the hands of readers with just 15 seconds of to-the-point language.

As with any art form, holding yourself accountable to your writing goals is half the battle when it comes to finishing your manuscript. But with everything from busy schedules to impostor syndrome, so many factors work against aspiring authors. Amy Kelly, writer and CEO of Lone Star Literary Life, talks through some of the common mental obstacles you might be facing and how to shift your mindset to overcome those obstacles.

The publishing industry is a minefield for debut and seasoned authors alike. To help us navigate it, writer and editor Trista Edwards talks us through some common misconceptions about hybrid publishing. Trista has experience on either side of both publishing and academia. She draws from this wealth of knowledge to explain what you should know before you pick the publishing model best for you.