American Barbell Unleashed

In this episode, we dive deep into the barbell; its history, evolution, and why not all barbells are created equal. From the origins of early strength equipment to the modern designs used in today’s gyms, we break down the different types of barbells, including the key differences between men’s and women’s bars, specialty bars, and how specific bars are designed to support different athletes, lifts, and training styles.

Whether you...

In this episode of American Barbell Unleashed, Sergio Oliva Jr. and Brittany Diamond strip the title of “athlete” down to the human underneath - what it really takes to survive, grow, and stay grounded in an industry that asks everything of your body and your mind.

They talk candidly about the pressure to perform, the vulnerability of constantly showing up under scrutiny, and the purpose required to sustain life in bodybuilding.

Th...

In this episode of American Barbell Unleashed, bodybuilding heavyweights Sergio Oliva Jr. and Kyron Holden unpack the weight you can’t see—the pressure, the demons, and the search for something deeper than trophies and follower counts.

They talk about growing up in a legacy of iron, chasing the high of bodybuilding without the shortcuts, and what happens when the thing you love turns into a job. Kyron breaks down how yoga and mind...

Phil sits down with pro bodybuilder Alex Horncliff to talk about the only bar he cares to touch twice a week: the American Barbell Chewy Bar.

From smashing PRs to walking into the Olympia just to tell us how hard this bar goes, Alex breaks down why Chewy changed his training.

Phil dives deep into the details most lifters overlook, knurling, whip, feel, and build, so you’ll finally understand what you’re really buying when you buy a...

Phil and Sergio link back up after the Olympia and go straight into the guts of the new American Barbell Strength line. No fluff, just how it’s built, why it moves the way it does, and what happens when biomechanics actually drive design instead of marketing. Sergio speaks as the guy who has to live on this equipment, not sell it. He breaks down how the machines feel under real load, what angles and ranges matter, and where most p...

Brittany Diamond isn’t chasing records, she’s chasing history.

Fresh off the Olympia stage, this professional strongwoman and bodybuilder sits down with Phil Patti on American Barbell Unleashed to talk about the grind, the glory, and her mission to become the first woman ever to earn pro cards in both Strongwoman and Bodybuilding.

From the chaos of competition to the discipline it takes to build a legacy, Brittany pulls no punches.

Las Vegas is built on hustle, but at IVI Performance, it’s fueled by strength. In this episode of American Barbell Unleashed, Phil sits down with Jai Shaun and Dion—co-founders of IVI—to talk about what it takes to build a world-class performance center in the city that never sleeps. From outfitting their gym with American Barbell gear to training athletes at the highest level, this conversation hits on business, culture, and the r...

What does it really take to be a champion? 💥

In this episode, Ashlyn — 9x Pro Champ, 6x Olympian, and elite coach — sits down with Phil Patti, founder of American Barbell, to go deep on the mindset and discipline that separate the best from the rest.

From the grind of Olympia prep to the relentless consistency it takes to build a global fitness brand, this conversation rips back the curtain on pressure, leadership, and what it mea...

Strength Beyond the Platform takes a sharp turn in this episode—straight into the gear that makes the grind possible.

IFBB Pro Kyron Holden sits down with American Barbell founder Phil Patti for an unfiltered conversation on what most trainers and athletes don’t know about the equipment they use every day. From barbell engineering to plate design, Phil breaks it down—and Kyron gets a crash course in what makes elite gear actually e...

We’re pulling back the curtain on what it really takes to build the best damn gym equipment in the world—right here in the USA.

In this episode, Phil sits down with Tony, the force behind our new Las Vegas production facility. From machinery installs to handpicked crew, they dive into what it takes to build a high-performance operation from scratch—and why it matters.

This isn’t about shifting everything stateside. It’s about raisi...

Training hard is basic. Training smart is elite.

In this episode of American Barbell Unleashed, fitness industry renegade Pete McCall (author of Smarter Recovery and Ageless Intensity) breaks down what most trainers miss: the equipment that lasts, the training that works, and the science that keeps you in the game—longer, stronger, and pain-free.

We hit:

• The real reason recovery should come first
• Why most gyms waste money on g...

Training hard is easy. Training smart—and building results that actually last—is the real flex.

In this episode of American Barbell Unleashed, we go deep with fitness industry heavyweight Pete McCall—author of Smarter Recovery, Smarter Workouts, and Ageless Intensity. He’s trained elite athletes, educated thousands of coaches, and helped grow gym chains by 50% with smarter programming.

We break down:

• What smarter recovery act...