Master Tech to Millionaire

Master Tech to Millionaire

Join Adams Automotive & AutoShop Answers and find out how to go from Master Tech, to a millionaire.

Episodes

December 3, 2025 64 mins

Joe Adams sits down with David "Hollywood" Guillen to discuss his journey from master technician to top-performing service advisor, coach, and assistant GM. They cover how relationship-building, shop tours, and technical credibility create high-ticket sales and lifelong customers.

The episode walks through common customer objections—"I’ll sell the car," "price is too high," and "I don’t have the money"—and offers practical scripts,...

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Host Joe Adams and Todd Hayes recap a packed Key2Key weekend and The Woodlands' "Courtside" in-shop training; celebrating rapid shop growth, transparent metrics, and the auto hospitality model that differentiates the Houston Boston Partnership.

Joe & Todd discuss integrating AI, MotoVisuals, Rilla coaching and a pilot inbound call center to boost bookings and customer trust, plus gamified Moneyball tracking and training strate...

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Joe Adams interviews Charlie Zalakos about moving from technician to business owner and running a high-efficiency shop. They dive into the PMI/rack attack inspection process, speed of service, and how quick video-based evidence and canned jobs increase sales and shop throughput.

The episode covers practical tactics: get permission to inspect, two-person inspections, short test drives, record only failing items, sell quickly using h...

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Joe Adams interviews Bill Brusard about his transition from master Toyota technician to CEO and partner in JB Auto Care and the Houston Boston Partnership. Bill recounts meeting Todd Hayes, attending Key-to-Key training, and using those systems to scale operations.

They cover early struggles, the Now Auto Care brand, staffing turnarounds, rapid revenue growth, and plans to partner with private equity to build long-term value while ...

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In this episode of Master Tech to Millionaire, Joe Adams and Todd Hayes discuss how automotive shops can transform from traditional repair shops into hospitality-driven, highly profitable businesses. They cover practical systems like daily Take Fives, key-to-key callbacks, personalized shop tours, and using AI to scale communications and sales.

Listeners will learn strategies for improving phone skills, increasing close rates throu...

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The Bartel family shares their multi-generational auto repair story — from humble gas-station roots to a multi-location operation driven by hands-on leadership and Todd Hayes’ training.

This episode covers recruiting A‑players, combating internal theft, using call-recording coaching tools, and the culture shifts that scaled their business in Chicago.

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Guest host Glenn Piccolo hosts Joe Adams talking all about the evolution of Adams Automotive and Joe's personal journey from being part of a family business to shaping its future. Joe shares childhood memories from the shop founded in 1980, where he grew up watching his parents build a successful enterprise. He reflects on feeling disconnected from the industry before eventually taking on his current leadership role.

Throughout the...

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Todd Hayes introduces us to Peter Saranditis, the General Managing Partner of Auto Tech Answers. In this episode, we delve into the importance of technical training and business innovation across the auto repair industry. Discover how top-notch technical training can revolutionize auto shops, transforming them into powerhouse operations with soaring revenues.

Learn about the significance of creating an outstanding company culture, ...

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Join host Joe Adams and Todd Hayes as they delve into the revolutionary business strategies reshaping the auto industry. Discover how transitioning from a technician to a business owner entails no risk.

Explore the unexpected paths to millionaire status, showcasing how great customer service and saying "yes" keeps the wheels of success turning. Joe and Todd discuss the importance of phone skills, team training, and auto hospitality...

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Welcome to episode four of Master Tech to Millionaire, presented by Autoshop Answers. In this episode, Joe Adams dives into the incredible journey of Charlie Zlatkos, the remarkable transformation from a young boy immigrating from Greece to America, knowing only four English words, to becoming a top automotive operator.

Charlie shares his inspiring story, overcoming numerous challenges, including language barriers and unethical ind...

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In this episode of Master Tech to Millionaire, Joe Adams of Adams Automotive sits down with Brian Rhodes, Director of AutoShop Recruiting, to reveal exactly how we’ve recruited over 1,000 technicians during what others call a “shortage.”   Whether it’s front of house or back of house, the truth is:   There’s not a people shortage there’s a recruitment problem.   This episode is a must listen for every shop owner serious about growt...
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In this episode of "Master Tech to Millionaire," Joe Adams, host and leader at Adams Automotive, sits down with Glenn Piccolo, a top automotive general manager in the country, to discuss the journey of growth and success in the automotive industry. With years of experience and a record-breaking year of $12.25 million in revenue, Glenn reveals insights into the world of automotive management.

Discover Glenn's path to becoming a top ...

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Out of Adams Automotive in Houston, TX Joe Adams kickstarts the inaugural episode of “Master Tech to Millionaire.” Serving as an inspirational journey, this pilot episode unveils the transition stories of Joe’s leadership team from master technicians to successful CEOs.

In our pilot episode, Todd Hayes shares his transformative journey from investing a $25,000 loan into an impressive $20 million empire in merely 11 years. From inno...

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