The Bulletproof Marketer

Stop wasting time with LinkedIn bots and start building genuine connections that actually convert. Why automated outreach doesn’t cut it and how to create a LinkedIn strategy that delivers real results.

Christopher Tompkins is back with a no-fluff breakdown on how to organize your LinkedIn outreach like a pro, and why doing it the wrong way could leave you with nothing but a bunch of ignored connection requests and wasted opportuni...

If you think dumping your to-do list into ChatGPT counts as a marketing plan, this episode’s about to call you out.

Christopher is back with a no-fluff walkthrough on how to actually organize your fall marketing without losing your mind, your momentum, or your messaging.

In this episode, he breaks down the essential building blocks of a smart Q4 marketing plan, including how to align objectives with deliverables, structure content ...

If you’re waiting until September to plan your fall marketing, this episode’s going to sting.

Christopher is back with a blunt-force reality check on why your Q4 strategy is already behind and what to do right now before it tanks your year-end performance.

In this episode, he’s ripping into the dangerous myth of the “summer slowdown,” the cost of calendar apathy, and the classic end-of-year chaos that marketers keep walking into li...

If you think email marketing is just “set it and forget it,” this episode is going to hurt a little.

Christopher is back with a scalpel and he’s dissecting what’s wrong with your email marketing program and how to stop bleeding leads before Q4 hits.

In this episode, he’s walking you through the email marketing autopsy: from bloated master lists and lifeless automations to fluffy content that lands in the trash faster than a Times S...

If you think building a custom GPT is just clicking a few buttons and uploading whatever docs are lying around… this episode is your wake-up call.

Christopher’s back—and this time, he’s breaking down the real prep work that needs to happen before you even think about launching your own AI assistant. Because here's the truth: AI isn’t magic. If your data’s a mess, your output will be worse. (And if you're still skimming AI responses...

 

If you think showing up to a conference with a fishbowl, a giveaway, and zero game plan still works, this episode is your reality check.

Christopher’s back—and this time he’s unpacking the real ROI of event marketing (spoiler: it’s not in how many branded pens you hand out). Whether you're walking a trade show floor, manning a booth, or prepping your CEO for a keynote, this episode walks you through h...

If you're still treating AI like a shortcut and LinkedIn Sales Navigator like an overpriced address book, this episode is your wake-up call.

Christopher’s back, and he’s pulling no punches. He’s diving into the myths marketers cling to about AI—and torching them. This episode is your go-to for building an AI workflow that doesn’t suck, writing smarter prompts, and repurposing your best content for new, hyper-targeted audiences.

And...

AI isn’t just a buzzword—it’s the secret weapon that could skyrocket your marketing efficiency, but only if you know how to wield it properly. In this no-nonsense episode, Christopher shatters the misconception that AI is a plug-and-play solution. Instead, he reveals how to treat your AI like a trainable intern and ensure it actually delivers results that align with your brand.

 

From crafting ultra-specific prompts that get you re...

LinkedIn isn’t just for job seekers anymore—and if you're still treating it that way, you're already 10 steps behind. In this no-holds-barred episode, Christopher bulldozes through outdated perceptions of LinkedIn and drops three underutilized tactics that actually move the needle.

From redefining how to treat LinkedIn groups to utilizing events for genuine networking, to exploring the brand-new LinkedIn Services Marketplace, this ...

Let’s get one thing straight: if you’re still running your 2023 playbook in 2025, you’re not “classic”—you’re behind. In this episode, Christopher Tompkins breaks down what’s actually happening in digital marketing right now—not the LinkedIn fluff, but the real deal trends that are shifting how we work, sell, and grow.

From AI fatigue (yes, it’s real) and the collapse of organic reach, to the rise of video-as-default and marketing ...

Tune in this week for a conversation with special guest Greg Kihlström from The Agile World! Our hosts welcome Greg to discuss common issues with disingenuous marketing, how to know your audience, the future of work and tips for branding in a competitive market climate. Chris and April also analyze the latest news from the communications industry, including why the pandemic is pushing journalists to quit their jobs, and how the ong...

This week, your hype-busting hosts welcome Justin Knapp, founder of Space Together. Justin is here to discuss his journey as an entrepreneur, lessons learned in business and how his innovative platform is helping communities rent out their unused commercial space to other local groups. Chris and April also share their best advice for the transforming world of agency work post-pandemic, like managing Zoom fatigue, handling internal ...

For a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today’s episode, we welcome Lee Caraher to help untangle it all. Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau...

Marketing, sales, and technology are all separate but integral parts of running a business, but getting the three to come together is often a tricky process. To help sort it out, we’re welcoming author John Wall to the podcast. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology...

This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup space. Chris and April also share some recent news from the communications circuit, including actress Ellie Kemper’s recent crisis response, and allegations that Subway’s tuna sandwiches might co...

Digital innovation has made all of our lives easier—including those of cybercriminals. Now, it takes more than a tricky password to keep your information safe. How has cybersecurity become more important amidst the COVID pandemic with millions more people working remotely from home? What are some best practices we can all take to guard our personal information? To answer these questions and more, we welcome security expert Scott Sc...

You need to get the word out about your business to thousands of potential customers. The easiest way? A well-timed press release that generates buzz around your brand. But for a business owner with no PR experience, what does that entail? What is a press release and how can it guarantee your business a wider audience? Our guest Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibilit...

The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They’re chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April also deliver a double dose of “Cash or Trash?” as they make the final call on whether Tiffany & Co. was wise to introduce yellow to its iconic color palette, and assess the str...

Are you AGILE? Many companies are switching to this new way of project management and restructuring their companies in the process.  But what does it mean to really have an AGILE workforce, and is it the right move for every company? This week, we’re joined by author and AGILE expert Greg Kihlstrom. Greg is a best selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer ex...