Uncommon Thinking
Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on the Advertising Week stage. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.
Episodes
With Q4 2024 being their first billion-dollar quarter, as highlighted in their previous earnings, Pinterest has reached a new era. Their success is based on the lower-funnel performance products they launched over the last few years, which drives their users from inspiration to actually making a purchase.
In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025, we will explore how positivity impacts consu...
As consumer behavior shifts, Google is offering new ways to Search. Marketers can benefit from these new tools with the right methods. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we will explore how AI-powered search can be a powerful tool in marketing and how companies like Dell are capitalizing on these new features.
With the launch of their Ad Exchange, Spotify aims to be the best partner possible for brands and marketers. Users have shifted towards video content within the app, which offers new opportunities for advertisers. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we’ll explore how Spotify Advertising is evolving to offer more automated opportunities that will improve audi...
As privacy becomes more important to consumers, Usercentrics believes that user privacy, consent, and preferences should be at the forefront. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we explore the measurement framework to track and prove a channel’s success with a privacy-first approach
As younger audiences shift their attention from traditional media to streaming platforms like YouTube, brands need to pay attention to the content surrounding the ad spaces they inhabit. Research shows that advertisements surrounding premium quality content are optimal for audience engagement. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by Vevo, we explore how fit for TV content is t...
Leading brands are moving into full scale AI transformations. Agentive AI is set to improve the efficiency of marketing campaigns by relieving the grunt work and allowing for employees to focus their attention on other areas. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we’ll dive into how companies are building integrated, multi-agent AI platforms that span the enti...
On this episode of Uncommon Thinking, recorded at Advertising Week New York 2023, panelists delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the importance of industry collaboration between brands and AI providers to maximize the impact and harness the opportunity of these ne...
Brand mascots — we know ‘em, we love ‘em and it’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know what goes into creating a strong digital presence for their own mascots. Hear from some iconic brands as they discuss best pr...
In this episode of Uncommon Thinking, recorded live at Advertising Week New York, panelists discuss the opportunity for brands to leverage AI in their growth marketing operations.
They’ll also discuss how incorporating AI can optimize your creative processes, resulting in higher production output without a higher budget. This session is for anyone ready to take their marketing to the next level with AI-based solutions.
Measuring TV audiences used to be really simple. Now it’s a hot mess. From linear TV, to catch-up, FAST channels and subscription streaming apps — it’s a TV nightmare for marketers. In this session, taken from Advertising Week APAC 2023, execs from three very different media agencies will unpack how they’re navigating the data maze to make their clients television addicts. They’ll be joined by leaders from Yahoo and Samba TV to un...
Industry changes are unfolding that impact advertisers’ ability to reach engaged, relevant audiences. Amidst these changes, some brands are turning to streaming media to help reach consumers discover products they might love by using retail media and insight-driven technology. In this panel, taken from Advertising Week APAC 2023, we’ll hear from leading brands and media partners on how they’re successfully connecting content to com...
Real relationships are among the most significant connections we can have, especially with our closest friends and family. They provide a sense of belonging and joy. An environment built on real relationships holds the power to drive real influence for brands. In this session, taken from Advertising Week APAC 2023, our panelists discuss the power of relationships to drive business growth by building influence, loyalty and sales.
Theoretically, creativity is an economic multiplier that can boost business and drive sales and make money. Easy, right? But then when it comes to paying for it, it all gets a bit more complicated.
This session, from Advertising Week APAC 2023, opens up a dialogue about the value of creativity, and how it’s perceived in marketing departments and agencies. What’s really affecting marketers’ budgets? And what’s the impact of treat...
With the Women’s World Cup creating further excitement around Women’s Sports, the Rugby World Cup later in the year and Football continuing to grow in popularity, many advertisers are looking to capitalise on Sport’s major tentpole moments. In this session from Advertising Week Europe 2023, our panel shares their own experiences and recommendations around how brands and content owners can successfully cut through with high-impact s...
Looking for the secrets to success? Well, these Future Is Female nominees are ready to share theirs. In this session, recorded at Advertising Week Europe 2023, leaders from across the industry share details on their personal journeys, challenges they’ve overcome, and how they continue to innovate and evolve and more. This thought-provoking discussion is sure to leave you feeling inspired and empowered.
In the grand theatre of branding and marketing, artists play an essential role as narrators, breathing life into brands through their palette of creativity and transforming ordinary campaigns into compelling visual symphonies that sing directly to the hearts of consumers.
David Stanley Hewett is one of the most well-known foreign artists in Japan. This exciting session from Advertising Week Asia promises a peek behind the curta...
The world of advertising has evolved dramatically over the past few decades. From the early days of print and radio ads to the modern era of digital and social media marketing, the industry has undergone significant transformations. It’s worth asking whether the Golden Age of Advertising is over.
In this lively debate from Advertising Week Europe 2023, two teams will argue for and against the motion “This House Believes The Gold...
Growing your brand requires adapting to the changing media landscape, but as the nascent CTV marketplace and audiences evolve, it’s not obvious how one finds success or even what success looks like. In this session from Advertising Week Europe 2023, you’ll hear from pioneers in the CTV space as they share strategies to make this complex and fragmented streaming and digital space easy for you and your brands to navigate.
Descriptions of leadership have become gendered and in many cases, reflect an outdated characterisation of what makes good leadership. In this talk from Advertising Week Europe 2023, WACL leads a panel discussion on what ‘steps forward’ need to happen in order to accelerate this much-needed change.
With demand for video at an all time high, how can advertisers strike the right balance between hitting their goals without overwhelming their bandwidth-strapped marketing teams? By getting efficient with video production. Learn all of this and more in this episode, recorded late last year with our partners at QuickFrame as part of our AWAdvance webinar series.
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