Retail Media Unboxed

Agentic commerce may be one of the industry’s favorite new buzzwords, but beneath the hype is a much more practical transformation already taking place across retail media and e-commerce.

In this episode of Retail Media Unboxed, Ross Caveille, Co-Founder at Acorn-i, joins us to explore what brands can genuinely accomplish with AI agents today, from automating reporting and identifying anomalies to forecasting demand and conne...

AI agents are supposed to transform commerce, autonomously researching products, comparing prices and eventually making purchases on our behalf, but the reality of how people actually shop suggests a considerably more complicated future.   In this episode of Retail Media Unboxed, we sit down with Justin Sparks, GM of Retail and Commerce Media at Teads, to separate the practical applications of AI in commerce from the hype. Spa...

Retail media has exploded into one of marketing's fastest-growing sectors, but behind the scenes, many retailers are still trying to connect dozens of disconnected systems while advertisers struggle to navigate an increasingly fragmented ecosystem.

In this episode of Retail Media Unboxed, Drew Cashmore, Chief Strategy Officer at Vantage, explains why retail media has evolved far beyond an advertising channel into a competitive busi...

Retail media has become one of marketing's most measurable channels, but that doesn't necessarily mean it's measuring what matters.

In this episode of Retail Media Unboxed, Leah Logan, VP of Retail Media Transformation at Inmar Intelligence, explains why traditional attribution models fail to capture much of today's consumer journey, particularly as creators become a larger influence on discovery and purchase decisions. She discuss...

Retail media has become one of advertising's fastest-growing channels, but most of the industry's attention remains fixed on a handful of giants. In this episode of Retail Media Unboxed, we sit down with Jon Lowen, Co-CEO of Surfside, to discuss why the next phase of retail media growth will come from independent retailers, regional chains, and specialty stores that have been largely left behind.

We explore why retail media should ...

On today’s episode, we’re joined by Steve Biddle, Chief Commercial Officer at Zitcha. With a career spanning Walmart, Meta, and now one of retail media’s leading orchestration platforms, Steve brings a uniquely deep perspective on how the retail media ecosystem has evolved — and where it still faces major growing pains.

In this conversation, we unpack the operational and structural tensions slowing the next ...

In this episode of Retail Media Unboxed, we sit down with Intersection CEO Chris Grosso to explore how digital out-of-home (DOOH) is redefining the path to purchase. From LinkNYC kiosks to transit networks across major U.S. cities, Grosso outlines how location, timing, and real-world context are turning everyday environments into high-intent media channels.

We dive into the overlooked power of proximi...

Retail media networks are booming—but they’re also hitting real constraints around scale, signal loss, and measurement.

In this episode of Retail Media Unboxed, we sit down with Colin Grieves, Managing Director at Experian Marketing Services UK and Ireland, to unpack what’s actually changing beneath the surface of retail media in 2026.

We explore why first-party data...

In this episode of Retail Media Unboxed, Vibenomics President Dave Simon breaks down why the future of retail media is firmly rooted in the physical store. Drawing from his ad-tech background, Dave compares mobile gaming’s performance marketing to the opportunities retailers have with their rich shopper data, and explains how AI and machine learning can unlock outcome-based advertising at scale.

In this episode of Retail Media Unboxed, Nick Morgan, CEO of Vudoo, reveals how his company is redefining the shopping journey by making every brand touchpoint instantly shoppable. Nick explains why impressions alone no longer cut it, and how commerce media can close the loop between inspiration and conversion. He shares insights on “brandformance,” the importance of real-time shopper data, and how AI and ...

In this episode of Retail Media Unboxed, we sit down with Annie Symonds, Strategy Director at Initials CX, to explore the ever-evolving world of retail media. From breaking down its definition to discussing the latest trends, Annie shares expert insights on how brands can fully leverage retail media to drive conversions, build brand equity, and integrate it into a seamless omnichannel strategy.

Annie dives into the do’s an...

In the inaugural episode of Retail Media Unboxed, we sit down with Cara Pratt, SVP, Kroger Precision Marketing at 84.51˚, to explore the evolution of retail media and its growing influence on the advertising industry. Cara breaks down how Kroger leverages data from its 96% loyalty-connected sales to create precision-targeted media strategies, why first-party data is becoming the gold standard for marketers, and how brands can drive...