Talk of the Town

We’re continuing to ring in the Christmas season in Downtown Appleton with a visit to the bar that celebrates it all year long—Cleo’s Brown Beam. Manager Alicia Andrews joins us to share the story behind this one-of-a-kind holiday haven, the history of Cleo’s, the legendary Dirty Snowball, crowd favorites (including mocktails!), and how they keep the festive energy going every day. We also chat about Cleo’s role in Downtown events ...

We’re kicking off the holidays with an inside look at the Downtown Appleton Christmas Parade. Parade Liaison Meghan Warner and Parade Committee Chair Corey Otis join us to share the history, the planning, this year’s Christmas in Toyland theme, and what to expect on parade day—from pre-parade events to spectator tips. Tune in for a behind-the-scenes glimpse at the Midwest’s largest nighttime parade.

City of Appleton Parades

Chris...

Monika Austin, owner of Beatnik Betty’s Resale Butik, shares how she turned her passion for thrifting into a one-of-a-kind resale shop in Downtown Appleton. From hand-picked wardrobe staples to her unique “ReBetty” redesigned pieces, Monika talks about running a one-woman business, collaborating with fellow downtown shops, and creating fashion that starts trends instead of following them.

Beatnik Betty's Resale Butik 

214 E. Coll...

In this episode, we go behind the curtain with the PAC team to explore its history, what first-time visitors can expect, and the incredible staff and volunteers who make every performance memorable. From Broadway hits to affordable local performances, there’s something for everyone year-round. We’ll also dive into the 2025–2026 Broadway Season, learn how shows are selected, and hear about the many ways the PAC makes the arts access...

Ready to elevate your look? This episode highlights Sugar Rushlow Boutique, a destination for stylish pieces in sizes XS–3X, plus accessories, permanent jewelry, ear piercing, and more. After moving to Downtown Appleton in October 2023, Sugar Rushlow has quickly become a local favorite. Owner Nicole Rocheleau and her son Rob share their journey, what inspires their fashion-forward approach, and how their boutique is helping custome...

You do not need to be creative to make beautiful things at Board & Brush. With a variety of projects, over 1,000 designs to choose from and guided instruction from their amazing team, you will walk out with something beautiful for your home. They strive to make it a bright, happy place with positive energy where you can escape and unwind and have fun. Learn more about how this works and how you can start crafting!

Board & B...

More than a place to play. The Building for Kids in Downtown Appleton is where curiosity grows, imaginations soar, and every visit is a new adventure. In this episode, we explore how ever-changing exhibits, events, and activities spark learning, build life skills, and bring generations together — all through the power of play. Casie and Oliver from the BFK team share how the museum inspires them every day and why its impact reaches...

Every creator begins as a little known artist—often supported first by family and friends. The Little Known Art House was founded to give those emerging voices a platform to grow, connect, and be seen. In this episode, owner Jackie Sanders shares how art has shaped her journey and what inspired her to open this unique studio, designed to support and showcase rising artists from across the Midwest.

Little Known Art House

115 E. Wa...

This might look like a small shop—but don’t judge a book (or bookstore!) by its cover. With 4,800 square feet of books, this place is a reader’s dream come true. We chat with a fellow book lover and owner Kalan Bavnick about the great things The Book Store offers beyond their large selection of books including a trade-in program, new & used books, book clubs, rental options, special events and more!

The Book Store Appleton

80...

What happens when you combine a vibrant, one-mile stretch of Downtown Appleton with 200+ up-and-coming artists performing FREE shows with live, 100% original music over just four days? You experience an unforgettable music-filled weekend with over 700 incredible shows! Join us as we go behind the scenes with two members of the Mile of Music team to talk about the history of the festival, the planning process and how you can help th...

Bill Wetzel turned his lifelong dream of owning a restaurant into reality with ACOCA Cafe & Roastery. In 2015, he purchased what was then known as "Beaners Coffee Haus" and, while preserving its core values, brought his own vision to life by adding a full-scale kitchen. It was the perfect way to combine his love of cooking with his passion for creating a place where people could connect over great food and meaningful conversati...

Within its one-mile radius, Downtown Appleton is designed for walkability, making it easy to explore its hidden treasures. From unique shopping experiences to diverse entertainment, arts, and attractions, events and more, there is something here for everyone. But who's behind the scenes helping make all of these great things happen? Learn more about Appleton Downtown, Inc. your not-for-profit community coalition committed to foster...