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October 21, 2024 โ€ข 3 mins
Are You Ready For It? ๐ŸŒŸ Faux Freckles Are The New Beauty Trend! ๐Ÿ˜โœจ ๐Ÿ˜โœจย  Find out how to win sparkly Freckles HERE!ย 
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Episode Transcript

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Speaker 1 (00:00):
This is so exciting. It's coast one to three point
five and these Phase It glitter freckles are everywhere. It
is the trend. Everyone's talking about. It made both magazine.
It's been a new beauty bizarre, I mean all over
the world and on Taylor Swift's face. So let's face it,
Phase it is all the rage and it's all because
of Taylor Swift. One of the co founders joins us

(00:22):
now and Nina. You and your partner were brought to
tears when Taylor wore your freckles.

Speaker 2 (00:29):
Amazing. Yes, I think she was really emotional to firsday.
Then the emotions hit me more like Thursday Friday. Yeah,
but we were just overwhelmed. Couldn't be more grateful and excited.

Speaker 1 (00:41):
How did you two come up with the idea of
glitter freckles?

Speaker 2 (00:45):
So I was kind of looking through trends in the
beauty space and saw the whole freckle trend. People were,
you know, doing the broccoli trend, dipping broccoli and Hannah
hand drawing freckles on their face. I thought, why not
innovate this and offer an easier solution with like a
freckle patch. Yeah, so we started with that concept, but

(01:05):
you know, I thought, why not take it to the
next level and have them sparkle.

Speaker 1 (01:09):
It's called Phase It, and your sales have skyrocketed.

Speaker 2 (01:14):
Absolutely Yeah this week.

Speaker 1 (01:21):
I love success stories like these because you're both so
grateful and that makes it even more wonderful.

Speaker 2 (01:28):
Yeah yeah, I mean, you know, we've worked really hard
to make this all happen, and it doesn't just happen.
But of course the luck and the the help of
Taylor just brought it to this in the next level
that we couldn't have done ourselves. So of course we're
going to be grateful for that.

Speaker 1 (01:47):
I saw the story that one of you sent them
to her makeup artists and she wore them to the
Chiefs Money Night football game, and then of course we
know the rest of the story. Sales are going through
the roof for Phase It Glitter freckles. But who's your next?
Like if you let's dream, who's your next celebrity face
that you want a freckle?

Speaker 2 (02:06):
Yeah? Yeah, you know, we really manifested Taylor. We sent
product to her makeup artists, we sent product to the
Chiefs wives, we you know, sent them to Twist Swifties.
Really like trying to get into the festival concerts space.
But now we have this whole spirit collection, we're really
leaning more into the sports area. So our next dream
person to where them would be someone like Keaitlyn Clark

(02:29):
of the Indiana Danna Fevers or or Simone Biles and
women heroes.

Speaker 1 (02:36):
I know Billy Jean King. I'm going to give her
some glitter freckles. She is such a great example for women.

Speaker 2 (02:43):
Oh that'd be so great, Thank you so much.

Speaker 1 (02:45):
What about like you know, obviously, when you when you
come up with success like this, then you start thinking
of different products.

Speaker 2 (02:50):
Are there any other maybe parts of the body we
could sparkle? Yeah? Absolutely, be tuned. We have some stuff
coming out for the body and next probably month and
a half.

Speaker 1 (03:02):
Okay, what will that be called? Because Phase it of
course is for the Phase.

Speaker 2 (03:06):
Actually it still says it that's our brand. Okay, all right,
it's just gonna have a different product. Is it after
Dark exactly? Maybe we do need to come up with
a different name. We'll have to brainstorm that a bit.
I love it.

Speaker 1 (03:23):
Nina La Bruno, founder of one of the founders of
Phasic Glitter Freckles, congrats on all your success We're really
really happy for you and thank you for coming on
our show.

Speaker 2 (03:35):
Thank you for having me. I really appreciate your support.
Thank you so much. It's a perfect way to start
your work day.

Speaker 1 (03:41):
The l en K Morning Show host one oh three
point five

Ellen K Morning Show On Demand News

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