The Wholesome Music Podcast

The Wholesome Music Podcast

The DIY podcast about DIY music. Hosts Cameron Ljungkull and Augustus Watkins meet weekly to talk shop about indie music, the creative process, and the music industry.

Episodes

January 7, 2026 69 mins

We're back for 2026 with a look at the Grammy's. Are they still relevant? What's it take to get nominated? Is being part of the Grammy's something indie artists should aspire to? Next we look at how rap is embracing the visual art world. YouTube is set to stop reporting to Billboard because of a disagreement between the two organizations about how free streams should be counted. Finally, Spotify has been hacked!...

Mark as Played

Kids, mom and dad love you very much, but things got a little hectic this holiday season, so we just got you something small... a Christmas mini-episode! We talk about holiday music strategy, trends in Christmas music—including why it starts so early now—and how and why musicians choose to do so many Christmas songs. It may be a little late for this year, but we'll set you up to succeed for next year.

Links

Mark as Played

They say politics make for strange bedfellows, and that's never been more true than when The Wholesome Music Podcast is forced to give props to Gene Simmons (who is gross). He recently testified before US Congress, urging them to close the loophole that lets radio stations not pay for music. Next, we catch up on iHeartRadio's efforts to brand themselves as "Guaranteed Human," and finally we look at investments J...

Mark as Played

Are you sure that Spotify actually knows what your musical taste is? And do you really want to outsource your opinions to a profit-driven algorithm? It's Spotify Wrapped season! Next, we look at 2025 vinyl sales trends. Vinyl is on the rise, but why? And what do you need to know about vinyl for your own career? Finally, we talk songwriting: mega-songwriter Dan Wilson shares great tips on songwriting, and we discuss natural lan...

Mark as Played

This episode has a decidedly backwards-looking approach. Did you know the last time a band had a #1 song on the US charts was all the way back in 2001? We dig into why are there so few bands in the charts these days. Next we look at two retro trends and discuss if they're linked as well as what they say about tech backlash in the music industry. Finally, we talk about why local music is in decline in Australia, why that matter...

Mark as Played

Should YOU register your music with the copyright office? Our final installment on How Musicians Get Paid has answers! Next, in the spirt of Thanksgiving we talk about what we're grateful for in our music careers this year. After that: a major spate of music industry and AI collaborations were announced... but what does it actually mean? We discuss the backlash to Tidal's new upload program, then look at a few hip hop art...

Mark as Played

Part three of our "How Musicians Get Paid" series zeroes in on how performers get paid, including the ins and outs of distribution, SoundExchange, and a couple little-known revenue sources for session musicians. We look at TIDAL's new direct upload feature and what this means for indie musicians and the culture. We profile a recent Spotify acquisition and their new efforts to offer more robust credits and discuss SUN...

Mark as Played

Part two of our "How musicians get paid" series dives into how songwriters make money, followed by a discussion on publishing deals. Then we break down Spotify’s new “payola” lawsuit, look at Ireland’s universal basic income for musicians, and talk about Kanye West’s recent public apology. 

A lil’ music-biz, a lil’ legal tea, and a whole lot of game for songwriters trying to level up.

Links

Mark as Played

For months we've been promising you a breakdown on how to get paid in the music industry, and we launch part one of this discussion with a quick overview on the history of music copyright, to help us understand why music copyright is so convoluted. After that, we look at why there are no rap songs in the Billboard Top 40 — the first time since 1990. In AI news, ASCAP, BMI, and SOCAN have announced new plans to accept some kind...

Mark as Played

Can you place creative restrictions on yourself and actually grow as an artist? We use a fun blog post as a jumping off point to discuss how "doing less" can actually fuel your process. Next, we look at how Billboard is tweaking its "Hot 100" charts, and what that means for who will chart (or not). Lizzo—no stranger to lawsuits—is facing another one about an unreleased song, presenting an interesting wrinkle in ...

Mark as Played

Finally it's gig day! After all the rehearsals and promotion, it's time to jump on stage and show the crowd what you've got. How do you make the best of this day, make sure it goes smoothly, and get the most of your opportunity? We'll share some hard-earned experiences and lessons. Next, we look at SoundExchange's new global AI registry, what it does (and doesn't) do. Then, our first villain Timbaland ...

Mark as Played

We break down how to pitch yourself as an artist — from telling your story and defining your “why” to stating your artistic pedigree. Next we also unpack Bob Brody’s piece “Stay True to Yourself – and Fly Closer to the Sun” and his lessons from 50 years of rejection. Then we look at how Portland’s music scene stood up to Live Nation–Ticketmaster, and dive into Spotify’s new ChatGPT integration that’s changing how artists get discov...

Mark as Played

We discuss a marketing masterclass to help you cut through the noise and get your music heard. Then we look at the newest AI detection measures from Spotify, Universal, and Sony Music. We share Ed Sheeran's plan for his posthumous album. Then we deploy our dueling hot takes about ticket prices. Finally, we look at the new D4VD updates (with a CW for violence and grooming).

Links

Mark as Played

We answer one of the most commonly asked questions in music: how do I legally cover other people's songs? Hint: it's easier than you think! Then we take a deep dive into all the agencies, labels, artists, and genres behind this year's Coachella, and what the data reveals about the state of the music industry. Next we discuss tools and strategies for avoiding burnout when it comes to the business side of your career. ...

Mark as Played

Like it or not, gatekeepers are a part of the music industry. We talk about some ways to connect with gatekeepers, and help you get a "Yes!" Next, we discuss how Bad Bunny is protecting his audience from ICE by skipping America on his upcoming world tour. We look at 21 Pilots' lawsuit against Temu, what King Gizzard and the Lizard Wizard are doing on Bandcamp, get juicy with the D4VD gossip, and round it out with a K...

Mark as Played

Everyone's talking about AI and algorithms but there are still plenty of people and places to find human-curated music, so we highlight a few places to look. Next we profile UMAW — United Musicians and Allied Workers — who have been doing great work to support indie and DIY musicians. We talk about some tools designed to automate your music marketing, and go over the latest on tariffs and vinyl.

Links

Mark as Played

We talk about what we've learned from years of running DIY spaces, events, and groups, and how you can apply these lessons to your own career. Then we go over some great tips for SEO and discoverability for musicians. On the AI front, we discuss a new generative AI model that claims to be fully licensed (and how we might be wrong about AI slop), look at the latest developments on Suno's indie artist lawsuit, and how a law...

Mark as Played

We discuss the the pros and cons of email marketing vs social media. Then we highlight an artist who has quit social media and streaming entirely. We discuss the new ASCAP and BMI rate increases for radio, go over a service to promote live events on YouTube, and discuss how the streaming economy is unflattening as streaming services look to capitalize on superfans. We talk about Lil Nas X, Taylor and Travis, Chance The Rapper'...

Mark as Played

Are music lawyers the biggest secret in the music industry? How do major labels ACTUALLY recoup your money — the math is worse than you think! What is "Fair Use" and how is it impacting YouTube? How songwriters are adapting to the new rules of the music industry. Also, Cameron drops his Chappell Roan hot take.

Links

Mark as Played

A number of established artists are leaving Spotify. Should you? Should we? How artists support each other as they stand up against the genocide in Gaza. Yung Thug and the RAP act. The collective building the next Bandcamp. We have an update on Super Fans. We spotlight ONErpm. What's YouTube doing to combat AI slop on their platform? And how can artists use AI to help their careers — without generating songs?

Links

  • ...
Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.

    Two Guys, Five Rings: Matt, Bowen & The Olympics

    Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.