The Wholesome Music Podcast
The DIY podcast for DIY musicians. Hosts Cameron Ljungkull and Augustus Watkins meet weekly to talk shop about indie music, the creative process, and the music industry.
Episodes
What working musicians need to know about AI music. We share the unexpected acquisitions, under-the-radar features, latest lawsuits and even unexpected academic research behind the headlines. Subscribe for more AI music news without the hype.
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Is the concert industry cooked? Lackluster sales are causing artists to cancel shows—and even entire tours! What's behind the trend, what does it say about the music industry, and what does the data REALLY say?
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Indie musicians NEED to do this! Your songs aren't just content — they're your catalog! How can you protect your catalog from bad deals, and use your assets to your maximum advantage? We break it down.
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8 Ways Independent Artists Can Protect Their Masters in 2026 by Buzz Music LA
Your content needs to go further! We've all been there: your music is great, but how do you get people to listen and care? That's where STRATEGY comes in. Whether you are a reluctant poster or a screentime junkie, you need a plan to turn your songs into evergreen content.
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Inside the AI music scams targeting indie musicians! Why are indie musicians particularly vulnerable to AI scams? We learn from some of the most recent scams to and look at why AI impersonation scams are impacting more artists than ever before.
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- ‘This Is Not Me’: Inside the AI Scams Driving Musicians Crazy by Jon Blistein for Rolling Stone
- Curtiss King YouTube
London police break up a fake vinyl operation! Inside a recent bust in London where police seized over $350,000 worth of fake merchandise.
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Is ANYTHING real on the Internet? How did a small-time musician's observations about music promotion blow up the entire world of social media marketing? We trace a story that begins with the band Geese, travels to a little-known SXSW talk, and ends with us rethinking the entire landscape of social media marketing.
This story contains a ton of helpful tips for how to get your music to more people. It ALSO contains food for thou...
Don't make these mistakes! What's it take to stay safe and still have a good time during festival season? Our friends at No Creeps Movement and Gritty In Pink share some tips on how to get the most out of your festival tickets by ensuring the safety of everyone you came with.
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- No Creeps Movement https://instagram.com/nocreepsmvmt
- Gritty In Pink https://instagram.com/grittyinpinklife
- Stay Aware During Festiv...
The end of ticket gouging? Live Nation, which owns Ticketmaster, has been found guilty of operating an illegal monopoly and overcharging fans. Could the company be broken apart? Will this decision make it easier for musicians to operate successful tours? Will concert prices get cheaper?
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CW: Murder, Child Abuse Reports and online speculation have been circulating around singer D4vd following alleged developments tied to an investigation in the Hollywood Hills.
We break down everything currently being reported — what’s been confirmed, what remains unclear, and how this story has evolved over time. We also take a closer look at the potential legal implications.
This is a developing situation. Detail...
Do YOU want to play Coachella? It takes more than luck to play the big festivals. We discuss how to think strategically about your goals and approach your career with intention.
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- So You Want a Set at Coachella? by IG: @beatcave.ca https://www.instagram.com/p/DXEy0uYjUck/
$10M to surf YouTube! Justin Bieber promised his Coachella performance would be an exciting comeback, then stunned audiences and critics with his laidback set, whose highlights included watching memes on YouTube. What does the Canadian superstar's new era of laidback stagecraft have to say about culture, stardom, and the passage of time?
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We react to Kanye's comeback, his $33M SoFi Stadium performance, Anthony Fantano's reaction to "Ye's" new album "Bully" and updates on the backlash and evolving situation with cancelation of prominent UK "Wireless Festival"
We talk boundaries! Cameron shares the reason why he says "no" first, and we talk about how establishing boundaries in your personal and professional life and help your creative career flourish. Next, TikTok and iHeartMedia are forming an unholy alliance, and generating some decent promo ideas in the process. What can you learn from their new partnership? In news, we discuss ElevenLabs' new Music Marketplace, get an ...
A recent SXSW panel has lifted the veil on Spotify playlist pitching, and we have the details. Then we talk about Afroman’s vindication in court over the cops who raided his house in ‘22. What can Chance The Rapper’s ongoing courtroom drama with his manager teach us about contracts? Finally, why is HYBE losing money despite BTS’s record-breaking album release?
Along the way, we drop hot takes about The Beatles, Star Wars, ...
We close out our History of Music Production series on a high note with a fascinating discussion on the weird history of delay: from hijacking telephone wires to oil cans, it just keeps getting more bizarre. Next, pundits have been saying for a long time that rock music is dead and the future of music is country. But not so fast! Rock music seems to be having a cultural resurgence and we get into why.
Then...whew. We have ...
Our History of Music Production series rolls on with the history of reverb. Just think: they used to dig underground chambers to get the sound that now comes free with every DAW. Next, we discuss a great post by the music marketer Finch Bergling about some things more important than Spotify, which turned into an extended chat on the power of PR.
In AI news: you still can't copyright generated material, Charlie Puth ha...
We continue our History of Music Production series (the name for which we can not remember during our recording session!) with a look at the history of equalizers, aka EQ. After that, industry leaders are taking aim at Suno. We look at a couple open letters written by some prominent industry watchers. Don't let the AI bros fool you into thinking AI music is inevitable! Speaking of AI, Sony has released several papers about how...
Our History of Music Production series carries on with the history of compressors and limiters—from the early radio days to today's exciting plugins and everything in between. This series is not a tutorial, but a bit of background and context so you really know what you're talking about in your next session. Next, Jeffrey Epstein's unrealized plans for the music industry have been revealed. It's as vile as you t...
We continue our History of Music Production series with the history of microphones. Then we take a look at some prominent hip hop music college programs, and discuss what the state of hip hop in higher education says about the times we live in (also, Cameron reveals some more of his lore). In news, we discuss Casey Wasserman selling his namesake agency, Spotify's next "AI Derivatives" move, UMG's acquisition of ...
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