Toby Danylchuk | 39 Celsius Web Marketing Consulting
Stop leaving money on the table! This podcast delivers actionable digital marketing strategies to help your SMB get more leads, more sales, and more profit. Join digital marketing expert Toby, co-founder of 39 Celsius, as he breaks down SEO, social media, content marketing, email automation, Google Ads, and more. Subscribe for practical tips you can implement today. Visit our website as well to learn more. https://www.39celsius.com Phone: 951-444-0174
Episodes
Is your Google Ads account optimizing for the right thing?
Whenever we take over a Google Ads account, one of the first things we check is conversion tracking: not just whether it's firing, but what it's counting. If your campaigns optimize toward the wrong action, Google will happily find you more of the wrong thing.
In this short episode, Toby walks through a real account (a local spa client, kept anonymous) and covers: - Where t...
In 2021, Google Local Service Ads (LSA) were getting attorneys leads for up to 10x less than Google Ads. We pulled fresh 2026 numbers from the law firm accounts we manage, and that gap is gone. In two out of three practice areas, Google Ads is now cheaper.
In this episode, I break down the real cost per lead for immigration, criminal defense, and personal injury attorneys, and which option I'd put your bud...
606 conversions in 30 days at $4.90 each 📈 – on a $3,000/month Google Ads budget for a single-location massage spa in a competitive suburban market.
90 days earlier, this same account was paying almost double per conversion. Same business, same market, same budget. The only thing that changed was the structure. In this video I open the account and show you exactly how it's built, so you can copy it for your own business.
🔑 ...
A personal injury firm was paying $37.19 for a single click on Google – not a case, not a call. One click. 📉
So we moved $15,202 into Connected TV. Thirty days later, first-time qualified calls went from 45 to 95. This is the full breakdown: what we ran, what it cost, the exact day the phone started ringing, and the four things I would fix if we launched it again tomorrow.
Every number in this video comes out of one real acc...
Is your website working for you, or is it a silent profit killer? 🔪
The data is brutal: A website that takes 5 seconds to load converts 3x less than a site that loads in 1 second. If you’re a business owner, you aren't just losing customers; you are literally paying Google and Meta a "premium" to show your slow site to fewer people.
In this video, we ditch the tech-jargon and get straight to the "Profit Workflow." I&rs...
Stop letting Google’s "Smart" campaigns ghost your bank account. 💸
If you’re a business owner using "set-it-and-forget-it" ads, you’re likely falling into a black box trap. While your dashboard looks green, Google’s AI may be burning your budget on "zombie clicks"—bot traffic and search terms that have nothing to do with your services.
In this video, we break down the "Broad Match Tax" and show you th...
If you’re spending $50 on Google Ads but don't know if that's buying you a $1 lead or a $100 lead, you are flying blind. 💸
►Subscribe to my channel for more digital marketing tactics: https://bit.ly/48VaOre
Most businesses are just "buying clicks" and hoping they turn into customers—but hope isn't a strategy.
In this video, we break down Target CPA (Cost Per Acquisition), a specific setting that acts as a guardrail fo...
Is your dining room too quiet while delivery apps eat 30% of your profits? 📉 You might have an "Invisible Restaurant" problem.
►Subscribe to my channel, just click the link: https://bit.ly/48VaOre
In this video, we break down a simplified, no-fluff guide to Restaurant SEO and GEO (Generative Engine Optimization) specifically for busy owners and managers. Learn how to leapfrog your competition in the Google Local Pack and ensure AI...
🔍 Are you pouring money into Google Ads without seeing the results you expected? It's time to turn the tables and maximize your ROI with one crucial tool: Conversion Tracking! https://www.39celsius.com/google-ads-conversion-tracking/ 🌟 In today's video, we dive deep into why conversion tracking is indispensable for any serious Google Ads campaign.
►Subscribe to my channel, just click the link: https://bit.ly/48VaOre
⭐Book a free ...
Stop shouting into an empty walk-in fridge. If you’re posting photos to Facebook and wondering why your tables are still empty, it’s because organic reach is dead.
In this video, I demonstrate 7 proven, high-ROI Facebook ad tactics specifically for restaurant owners who don't have time to waste on "theories." You’ll learn how to stop burning cash on the "Boost Post" button and start using targeting to drive immedi...
🛑 Is Your WordPress Site INVISIBLE? Fix 3 Hidden SEO and GEO Growth Killers TODAY!
As a busy small business owner, you don't have time to waste on complicated SEO fixes. The harsh reality is that a single unchecked box could be blocking 100% of your traffic from Google and AI Chatbots like Gemini and ChatGPT. You're silently losing rankings, visibility, and customers.
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In this fast-p...
Struggling to make your small business budget work on Google Ads? You're not alone! Google is pushing a recommendation called 'Display Expansion,' and while it promises an optimization boost, it's actually one of the easiest ways to burn through your cash without getting quality leads or sales.
In this video, I explain in simple terms why 'Display Expansion' is a hidden trap for small and medium-sized businesses and why you should ...
Is your business finally on the first page of Google? That's amazing! But if your next thought is, "Time to stop paying for SEO," you're about to make the costliest mistake a small business owner can make.
►Subscribe to my channel: https://bit.ly/48VaOre
In this video, I share two real-world case studies with data charts to prove why pausing your SEO efforts is not a smart cost-saving measure—it's a recipe for disaster that f...
How much money is your business losing by only chasing new customers? This video breaks down the Google Ads 'Upload Customer Match Lists' recommendation and shows you how to use the most valuable data you own—your first-party customer list—to drive highly profitable repeat sales.
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What's In This Video: ================= 0:00 | Intro: Stop Leaving Money on the Table �...
You're a business owner with a crucial question: "How much are Google Ads really going to cost me?" 🤔
►Subscribe to my channel: https://bit.ly/48VaOre
In this video, we pull back the curtain on Google Ads pricing. Discover the hidden factors that impact your costs, from your industry to your ad quality. We’ll show you how to use these insights to slash your costs and start getting a real return on your investment. Don't let ...
Are you tired of your Google Ads budget disappearing with no results? 😩 Many small businesses waste 25% or MORE of their ad spend! This video is your guide to optimizing your Google Ads campaigns.
In this video, I reveal 7 SIMPLE, ACTIONABLE steps to attract more customers and boost your ROI – no tech wizardry required! ✨
In this video, you'll discover: How often to optimize your Google Ads for maximum impact. Tip 1: Use Neg...
💼 "Master Google Trends for Market Research & Turbocharge Your Marketing!" 🚀 https://www.39celsius.com/improve-your-marketing-strategy-in-10-minutes-with-google-trends/
Ever wondered how to stay ahead of the curve in your industry? 🤔 We've got you covered! In our latest video, we dive deep into the world of Google Trends, a free and powerful tool that can revolutionize your market research and marketing strategy. 📈
From unc...
Use these five basic steps for setting a blog content strategy to write content that your customers want to read. https://www.39celsius.com/how-to-develop-a-blog-strategy-in-5-steps/
Content that has a chance at ranking in Google organically. And content that other people want to share so you can get more exposure. These steps will get you going.
✅ First, start with profiling who your ideal customers are. Any good strategy starts ...
Ever wondered what separates top-ranking websites from the rest in search results? 🤔 It's not just about quality content, it's also about OPTIMIZED IMAGES! 🖼️💥 https://www.39celsius.com/how-to-optimize-images-for-seo-a-picture-perfect-strategy/ Join us as we unravel the secrets of image optimization for SEO in this comprehensive guide. 📚✨
Check out our free guide to dominate your local market: https://www.39celsius.com/dominate...
Today we're talking about one of the most important aspects of digital marketing - how to calculate the ROI of search engine optimization, or SEO. https://www.39celsius.com/demystifying-the-roi-of-seo-the-essential-guide/
SEO can be complex, but it's one of the most cost-effective ways to drive qualified traffic to your website with one of the highest returns out of any digital marketing that you implement.
Check out our free...
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