Why Won’t They Do What I Tell Them to Do? is a no-nonsense podcast hosted by John Yankanich, a seasoned business coach and Sales Xceleration advisor, designed for business owners, entrepreneurs, and leaders who are frustrated by teams that don’t seem to follow their lead. Each episode dives into the real challenges of leadership, unpacking why alignment breaks down and how to fix it with practical, actionable strategies. From mastering radical candor to empowering teams through trust and empathy, John and his guests—like Ken King of Serva Health—share raw, real-world insights on driving accountability, boosting performance, and building businesses that make a difference. Whether you’re scaling a startup, running a family business, or leading a corporate team, this show is your guide to turning vision into results. Tune in on your favorite platform to learn how to lead smarter, inspire action, and get your team on the same page.
Guest...
Hey, folks, John Yankanich here with episode two of Why Won't They Do What I Tell Them to Do? This time, I’m joined by my friend Rajat Kapur, founder and CEO of And Marketing, to dive into his entrepreneurial journey and the power of fractional marketing. Raj shares how he built a business connecting small companies with top-tier marketing talent, surviving the pandemic, and driving millions in growth. We talk sales-marketing align...
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