The AdTech Daily Brief
The AdTech Daily Brief by AdCoach is your weekday wake‑up call for everything moving the advertising and AdTech world forward. Each episode delivers a crisp 5-6 minute rundown of major headlines, leadership changes, regulatory updates, AI‑powered innovations and market trends, all distilled into actionable insights. Whether you’re a marketer, agency leader, tech executive, or just an AdTech enthusiast, tune in every morning to stay one step ahead of the curve.
Episodes
In this episode, we dive into the latest trends reshaping the AdTech landscape, starting with a revealing survey from Start.io and AdTechGod™ that shows 90% of advertisers are prioritizing generative AI alongside Connected TV (CTV) advertising. We discuss how this shift is enabling marketers to create personalized content at scale, enhancing campaign creativity and efficiency.
In this episode, we dive into The Trade Desk's ambitious move into retail media, aiming to capitalize on the growing trend of retailers monetizing their digital shelf space. CEO Jeff Green highlights the potential for significant growth as brands shift their budgets. We also discuss TeqBlaze's innovative Curated Deals feature, enhancing their SSP and Ad Exchange to streamline ad buying and boost revenue for publishers. Meanwhile, N...
In this episode, we delve into the latest developments shaping the AdTech landscape, focusing on The Trade Desk's strategic pivot towards retail media as a key growth driver post-CTV success. We explore Criteo's innovative retail media auction technology and self-serve ad capabilities, addressing the infrastructure gaps in the retail sector. Additionally, we discuss Netflix's promi...
From Cindy Rose’s new CEO role at WPP and the FTC‑approved Omnicom‑IPG merger, to Google’s antitrust challenges and Meta’s generative AI rollout, we cover the top leadership shifts, regulatory updates, and AI‑powered product launches shaping the industry. Tune in daily for actionable insights to keep you ahead in the fast‑moving world of adtech.
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