The 100 Marketers Project
Welcome to The 100 Marketers Project, where we sit down with the sharpest minds in retail automotive marketing—and ask them the same 10 questions every single time. Hosted by Andrew Street from Dealer OMG and Matthew Davis from TradePending, this podcast is your front-row seat to insights, strategies, and bold opinions from industry leaders who are shaping the future of automotive marketing. Whether you're a seasoned marketer or just getting started, every episode delivers bite-sized brilliance you can put to work right away.
Episodes
🎙️ Episode 8 – Steve Schmith, Director of Marketing & Strategy at Travers Automotive & RV Group
Podcast: The 100 Marketers Project
Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)
In this episode, Andrew sits down with Steve Schmith, Director of Marketing & Strategy for Travers Automotive & RV Group in St. Louis. With more than 25 years in automotive marketing and data strategy—but only months on the dea...
🎙️ Episode 7 – Brandon Redwine, Digital Marketing & BDC Director at Yokem Toyota
Podcast: The 100 Marketers Project
Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)
In this episode of The 100 Marketers Project, Andrew Street (Dealer OMG) and Matthew Davis (TradePending) sit down with Brandon Redwine, who oversees both digital marketing and BDC at Yokem Toyota in Shreveport, Louisiana.
Brandon shares how his team is c...
🎙️ Episode 6 – Joe Brown, Chief Marketing Officer at Frank Leta Automotive Group
Podcast: The 100 Marketers Project
Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)
In this episode of the 100 Marketers Project, Andrew and Matt sit down with Joe Brown, CMO at Frank Leta Automotive Group. Joe shares his journey in automotive marketing, how his team tests new strategies, and why balancing data with gut instincts has driven...
🎙️ Episode 5 – Gary Ladue, Marketing Director at Modern Automotive Network
Podcast: The 100 Marketers Project
Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)
In this episode of The 100 Marketers Project, we sit down with Gary Ladue, Marketing Director at Modern Automotive Network. Gary shares how his team approaches automotive marketing across multiple rooftops, balancing brand consistency with local dealership needs.
F...
🎙️ Brian Ortega, Creative Director at Valley Hi Toyota & Kia
Podcast: The 100 Marketers Project
Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)
In this episode of 100 Marketers, we sit down with Brian Ortega, Creative Director for Valley Hi Toyota and Kia, who has built a reputation for blending sharp marketing strategy with laugh-out-loud creativity. Brian shares how he approaches dealership branding, the role of ...
🎙️ Dustin Schuler, Director of Marketing at Bud Clary Auto Group
Podcast: The 100 Marketers Project
Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)
In this episode, we sit down with Dustin Schuler, who climbed the ranks from dealership intern to Director of Marketing for Bud Clary Auto Group—now overseeing marketing across 14 franchise dealerships, government fleet centers, and retail stores. Dustin shares his journey,...
🎙️ Episode 2 – Alex Gauthier, Director of Marketing at Heuberger Subaru
Podcast: The 100 Marketers Project
Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)
Guest: Alex Gauthier, Director of Marketing at Heuberger Subaru
In Episode 2 of The 100 Marketers Project, Andrew Street and Matthew Davis talk with Alex Gauthier, the Director of Marketing at Heuberger Subaru—one of the highest volume Subaru dealerships in the U.S. A...
🎙 Episode 1 – Tyler Rauch, Marketing Director at Superior Automotive Group
Podcast: The 100 Marketers Project
Hosts: Andrew Street (Dealer OMG), Matthew Davis (TradePending)
Guest: Tyler Rauch, Marketing Director at Superior Automotive Group
In the premiere episode of The 100 Marketers Project, we sit down with Tyler Rauch—Marketing Director at Superior Automotive Group—to explore how he’s scaled strategy across 16 rooftop...
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