Billion Dollar Sellers
Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.
Episodes
Date: 13th July 2026
Summary: Kevin King breaks down an AZ Rank case study where an established brand went from rank #71 to rank #2 on Amazon in just five days by targeting "birthday gifts for women" — a high-volume research keyword most sellers avoid — and explains exactly who should run the play and who should stay away. He also covers Google Search Console's new social-tracking property, a free Claude listing-analyz...
Date: 9th of July 2026
Summary: Kevin King breaks down why a small "US Owned" flag badge on a main image wins on trust rather than patriotism, and why "US Owned" is legally safer than "Made in USA." He covers the shutdown of Amazon's Mechanical Turk and its black-hat ranking history, SPS Commerce's fire-sale of the Carbon6 seller-tools business, and fresh e-commerce stats and hot picks.
Key Points Discussed:
- The flag test: ...
Date: 6th of July 2026
Summary: Kevin King breaks down Amazon's July 27th title split — a 75-character Product Name and a new 125-character Item Highlights field — and what it means for SEO. He digs into Profound's million-offer study on how ChatGPT actually picks products to recommend, a TikTok Shop workaround for pulling Amazon review data, a leadership lesson from Sam Hinkie's "The Process," and a Visibility Labs st...
Date: 2nd of July 2026
Summary: Kevin King breaks down Andrew Bell's new playbook for optimizing listings for Alexa for Shopping, Amazon's AI layer now reaching roughly 100 million shoppers, and the shift from keywords to "missions." He covers Amazon making pricing history public to shoppers, Gloria Chou on winning AI search through earned media, Amazon's growth projections ...
Date: June 29th, 2026
Summary: Kevin King unpacks a two-part listing categorization fix from BDSS Dream 100 member Vanessa Hung — getting on the right shelf and winning the catalog contribution hierarchy. He runs through global ecommerce GMV stats, Amazon's new AI-disclosure step for A+ content, the latest Prime Week numbers, and a clear-eyed breakdown of the Higgsfield Supercomputer AI tool and where it actually helps.
Key P...
Date: 25th of June 2026
Summary: Kevin King explains why a shrinking Amazon seller base is actually good news for those still in the game, runs through record-breaking Prime Day 2026 numbers two days into the event, spotlights a new tool for New York's AI disclosure law, and unpacks how Chinese rivals took entire product categories from GoPro and iRobot — and what that means for your moat.
Key Points Discussed:
- Active Am...
Date: Monday 22nd of June 2026
Summary: Kevin King unpacks why a 4.3-star rating with 12,000 reviews beats a 4.8 with 200 every time, then runs through 10 near-identical products people overpay for and the private-label lesson inside each. He covers fresh AI-usage-by-income data, a new orchestration tool called Helm, and a deep dive on Dan Martell's Buy Back Your Time framework applied to running an Amazon brand.
Key Points Discuss...
Date: 18th June 2026
Summary: Kevin King breaks down a TikTok Shop keyword hack that uses your existing Amazon search data to print sales, shares a free Prime Day prep checklist from Helium 10, and digs into new data showing AI-referred shoppers now convert higher and spend more than regular traffic. He also covers Claude rolling out product cards, record Father's Day spending, the five-layer PPC stack most brands are missing, and ...
Date: Monday 15th of June, 2026
Summary: Kevin King unpacks the rise of agentic commerce and why your next Amazon buyer might be an AI agent, not a person, plus what that means for listings and Answer Engine Optimization. He shares fresh stats on ChatGPT shopping behavior and TikTok Shop's extreme seller concentration, walks through Prime Day prep, and breaks down Jeff Bezos's new $41 billion startup Prometheus. The Software Tool o...
Thursday 11th of June 2026
Summary: Kevin King tells the story of Rhino USA — two brothers who launched a ratchet-strap brand on Amazon and grew it into a 9-figure business by expanding into retail, TikTok Shop, bull-riding sponsorships, and a 182-acre content factory in Texas. He also covers Amazon's new 75-character title cap, the Generation Effect for more memorable listing images, fresh TikTok Shop vs Amazon discovery sta...
Date: 8th June 2026
Summary: Kevin King breaks down a new White House executive order forcing foreign sellers up to the same accountability standard as US-based sellers, and what it means for FBA, wholesale, and direct-from-China dropship models. He also covers fresh Marketplace versus first-party data on Amazon and Walmart, a free TikTok keyword research tool, a way to run a full Amazon competitor analysis with Claude, new Similar...
hursday 4th of June 2026
Summary: Kevin King breaks down New York's new synthetic performer law taking effect June 9th and what it means for any seller using AI generated humans in US ads. He also covers Amazon removing the paywall on the best part of Amazon Marketing Cloud, a cohort study showing cheap customers cost the most, an llms.txt generator tool, and fresh stats on AI search traffic to Shopify stores.
Key Points Discussed:
...Date: June 1st, 2026
Summary: Kevin King breaks down Amazon's move to license its shopping AI to other retailers through AWS, walks through a step-by-step playbook for claiming Trump tariff refunds from CBP, and unpacks how the new Auto Buy feature could undercut Subscribe and Save. He also covers fresh TikTok Shop Europe data, an orders intelligence dashboard, and the 10 most powerful words for YouTube titles.
Key Points Discussed...
Date: May 28th, 2026
Summary: Kevin King breaks down Google's first official guide on optimizing for AI search and why it undercuts the AEO/GEO consultant model, covers Shopify opening its Universal Commerce Protocol catalog to every developer, and digs into what Amazon sellers get wrong selling on Walmart. He also shares a new ChatGPT shopping conversion study, a free Amazon Launch Calculator, and details on the AI for Ecom 2.0 we...
Date: May 25th, 2026
Summary: Kevin King breaks down Pattern Group's launch of Pattern Intelligence, an autonomous execution engine that acts as a wake-up call for every Amazon SaaS tool, plus why AI agents are now shopping before your buyer wakes up, Google's new Universal Cart that could bypass Amazon entirely, the free open-source data analyst tool Florence, and a 30-minute AI product launch blueprint from Jo Lambadjieva.
K...
Date: May 21st, 2026
Summary: Kevin King breaks down new research showing why weekend reviews skew negative and how to retime your review request sequences before they damage your listing. He also covers Lyden Smithers' Accio Playbook for AI-powered product sourcing, the Hermes AI agent framework as an alternative on-ramp to OpenClaw, SellerLingo for hybrid AI/human listing localization, and the Amazon Disburse on Demand feature mo...
Date: May 18th, 2026
Summary: Kevin King breaks down Amazon's launch of Alexa for Shopping (the rebadged and expanded Rufus) and the eight changes every seller needs to know — from native side-by-side comparisons and 12 months of price history to agentic Scheduled Actions. He also walks through ChatGPT Ads for Amazon sellers, new Shopify data on AI-referred traffic crushing organic conversion, and a Vids.new tutorial for addi...
Date: May 14th, 2026
Summary: Kevin King breaks down Amazon's rebrand of Rufus to Alexa for Shopping and the eight features sellers need to understand about the new AI-powered front door. He covers the MCP (Model Context Protocol) wave reshaping Amazon's tool ecosystem, Shopify's aggressive push to make merchants AI-discoverable via connectors and llms.txt, and what Answer Engine Optimization means for the next 12 months of Amazon ...
Date: May 11th, 2026
Summary: Kevin King unpacks Amazon's new 40-engineer department built to plug its commerce stack into outside AI apps like ChatGPT, Claude, and Gemini. Plus Amazon testing AI blurbs directly inside regular search results, Walmart firing OpenAI's Instant Checkout after just five months in favour of its own Sparky assistant, and a new Subscribe & Save dashboard view that exposes how much money sellers are lea...
Summary: Kevin King breaks down how Amazon's Product Opportunity Explorer literally shows you where demand is not being met, walks through using Claude for Amazon keyword research, and digs into Amazon's new native 365-day price history feature that is about to kill the fake-discount game ahead of Prime Day. Plus a Modash survey on what influencer marketers actually get paid, an AI tip on structuring better Claude prompts, and more...
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