Billion Dollar Sellers

Date: September 17th, 2026

Summary: Kevin King walks through the five numbers that show whether a TikTok creator will actually sell your product, and how to recruit, brief, and keep the creators who deliver. He also covers a hidden AI video ad builder inside Amazon's ad console, Similarweb and Statista's State of Ecommerce 2026 report on how shoppers are stacking AI on top of search, and the three send windows that decide which Bl...

Date: September 14th, 2026

Summary: Kevin King walks through the ugly photo trick a Titan Network seller uses to open launches at 4.7 or 4.8 after every Vine unit is redeemed, and Anthony Cofrancesco's 15-minute method for letting Amazon tell you which image belongs in slot two. He also covers fresh Amazon PPC benchmarks, Marketplace Pulse data showing that traffic between TikTok Shop and Amazon runs almost entirely one way, and t...

Date: September 10th, 2026

Summary: Kevin King shares how Fernando Campos survived an Amazon account suspension that wiped out a $35M business and left him $6M in debt, then rebuilt to $50M a year, and why the strategies that win on Amazon fail on TikTok Shop. He also runs through the best side events at Amazon Accelerate, a free tool that makes the Category Listing Report usable, and Meta's new Muse shopping agent, which launched ...

Date: September 7th, 2026

Summary: Kevin King unpacks a wave of reviews disappearing from listings with no notification from Amazon, and the diagnostic steps sellers should take before writing an appeal. He maps September's crowded e-commerce conference calendar, including whether Amazon Accelerate is worth the trip, covers a tool that rebuilds one winning video ad into ten, and explains a 35% fulfillment discount on TikTok Shop or...

September 3rd, 2026

Summary: Kevin King explains why most of what TikTok Shop does for your brand never shows up as a TikTok Shop sale, and how to actually measure the halo effect on Amazon. He also covers Anthropic's launch of Claude for Commerce, fresh data showing AI shopping traffic converts far better than everything else, a new tool that checks whether your product is visible on Alexa, and the latest US trade numbers.

Li...

Date: August 31st, 2026

Summary: Kevin King unpacks the Texas rule change that quietly made marketplace fees taxable for Texas-based sellers, what it costs, and the narrow window sellers have to push back on it. He also runs through the September e-commerce conference calendar, Amazon’s latest quarter, MCF with Prime taking the Prime badge off Amazon and onto your own site, and the market that has sprung up around buying tari...

Date: August 28th, 2026

Summary: Kevin King explains how Anthropic's new statistical watermark works, why it marks AI involvement rather than authorship, and what Amazon sellers should actually do about it. He also covers a price-history deadline that lands this Saturday and decides your Black Friday discount, Amazon opening its Sub Same Day network to seller bidding, and a look at where Amazon really earns its global GMV.

Key Poi...

Date: August 24th, 2026

Summary: With Market Masters 4 just wrapping in Austin, Kevin hands the episode over to a sample edition of Marketing Misfits, the newsletter he writes weekly with Norm Farrar. The theme is product sourcing: Kian Golzari's fifteen years of factory-floor experience, what AI actually changes about supplier research, and where tariffs are pushing manufacturing next. Along the way there is a customer avatar fram...

Date: August 20th, 2026

Summary: Kevin King explains why Amazon has started stripping product details out of its order emails and rationing review visibility, and what that data lockdown means for sellers who rely on scraping-based tools. He also covers how Alexa for Shopping has quietly rewritten the search bar, a study finding that half of all online stores can't be bought from by an AI agent, and a Marketing Misfits episode on m...

Date: August 17th, 2026

Summary: Kevin King covers Amazon's argument that the keyword search bar has hit the same ceiling the 1910 Sears catalog did, and its answer; conversational AI shipping to customers as Alexa for Shopping. He also digs into a study showing Google's AI Mode returns roughly 95% fewer products than standard Shopping, Helium 10's new Black Box Niche MCP, the five gates where every marketing email quietly dies, a...

Date: August 13th, 2026

Summary: On the newsletter's third birthday, Kevin King walks through John Aspinall's AI system that builds a full Amazon image stack in about 13 minutes, and a club panel on why AI hasn't replaced Amazon SEO but now sits on top of it. He also makes the case that Shopify is a payments company rather than a software company, covers an AI scam that stole close to a billion views from one brand, and calls out b...

Date: Monday 10th of August 2026

Summary: Kevin King unpacks Amazon's new default behaviour of AI-translating the text inside your listing images across 16 stores, and why there is now a version of your infographics that nobody on your team wrote or approved. He also covers Reddit turning thread comments into product pages brands can't edit, a natural deodorant brand that never existed but still landed on the AI shelf in 21 days, a...

Thursday, August 6th, 2026

Summary: Kevin King issues a time-sensitive Q4 shipping warning as three separate problems stack up on the transpacific at once, then makes the case that your email list is the only marketing asset nobody can take away from you. He also covers a federal appeals court ruling that cracked Amazon's walled garden open for AI shopping agents, Amazon's Q2 numbers on Alexa shopping, and a tool that finally lets ...

Date: 3rd of August 2026

Summary: Kevin King unpacks a quietly-shipped Product Opportunity Explorer feature that uses Amazon's own first-party data to tell you whether a product idea has an advantage before you spend a dime on inventory. He then breaks down Amazon's Q2 2026 earnings and the six ways its "Everything AI Factory" reshapes life for sellers, clarifies what Amazon's new AI image labelling rule actually covers, and looks...

Date: July 30th, 2026

Summary: Kevin King breaks down how Amazon has been silently re-categorizing products behind sellers' backs and why your Item Type Keyword decides which keywords you are even eligible to rank for, plus the decoy pricing trick hiding at every movie theater in America, a free browser extension that erases junk brand names from Amazon search, and why the smart influencer money is now going small.

Link t...

Date: 27th July 2026

Summary: In episode 201, Kevin King breaks down the AI ads playbook and the rule the episode is named after: AI wins the test, humans win the close. Plus Amazon quietly showing sellers exactly how manual PPC ends, the tariffs coming back from the dead under a brand new legal justification, and Amazon's quietest sixty billion dollar business that most sellers aren't even playing.

Link to written version of the n...

Episode Title: You're no longer just competing for clicks

Date: 23rd July 2026

Summary: In episode 200, Kevin King breaks down how Gen Z is really shopping now — they don't just say "ChatGPT," they say "Chat," and AI has become the thing that decides what they buy. The big shift: you're no longer just competing for clicks, you're competing for AI recommendations. Plus Amazon's AI Overviews hitting the desktop, the fight ove...

Date: 20th of July 2026

Summary: Kevin King breaks down TikTok Shop's new US managed-services pilot and what it means for agencies and sellers, then presents fresh Helium 10 data arguing Amazon search is far from dead. He also covers Amazon's new AI visual search, a study showing Amazon's AI assistant largely ignores organic rankings, and a software tool for the July 27th Amazon title change.

Key Points Discussed:

• TikTok Sho...

Date: July 16, 2026

Summary: Kevin King breaks down a major shift in Amazon SEO: the keyword era is ending, and winning ASINs are now the ones optimized around complete noun phrases so they stay eligible across the whole family of queries a shopper's mission generates in the Rufus and Alexa world. He walks through seven specific Noun Phrase Optimization moves you can make right now, then covers Amazon's new multi-touch attribution...