Marketing State of Mind
This isn’t a podcast about funnels, hacks, or five-step frameworks. It’s a conversation about what it really takes to be seen beyond the tools. I’m Lynn Colepaugh, founder of Cyber PR Army, strategist of 14+ years, 20+ year touring musician and voice-protecting systems whisperer for brands who refuse to go silent. After hundreds of launches, pivots, and reinventions, I’ve learned that success isn’t just about the tactic. It’s about the state of mind behind it. From books and products to events, services, and creative movements, each episode explores the real decisions behind the visibility: the hidden fears, the quiet confidence, the mindset shifts that shape how people show up and stay seen. Sometimes it’s just me... and sometimes it’s a guest unpacking why they went all-in on TikTok, gave away the whole thing for free, or refused to do what “everyone else” was doing. Because there’s no one true path. Only the one that matches your energy, audience, and ambition. If you’ve ever felt the disconnect between what you meant and what they heard, this is your place. Come sit in the clarity. Let’s rewrite the rules of visibility... one mindset at a time.
Episodes
In this episode of A Marketing State of Mind, Lynn unpacks why the smartest brands are trading reach for retention, and how loyalty is quietly redefining growth.
You’ll learn why long-term clients create stability, how to turn repeat customers into advocates, and what happens when your systems build calm instead of chaos.
Listen now and discover why continuity isn’t boring... It’s freedom.
🌐 Learn more at amarketingstateofmind.com...
Chaos feels exciting—until it starts running the show.
In this solo episode of A Marketing State of Mind, Lynn Colepaugh unpacks what most founders get wrong about structure: it’s not about control, it’s about capacity. Drawing from her o...
What if leadership wasn’t about getting more out of people... but giving more back to them?
In this solo episode of A Marketing State of Mind, Lynn Colepaugh redefines what it means to lead sustainably. Through stories from her own experience and her work inside Cyber PR Army, she explores a vision of leadership where the founder, the team, and the systems all sustain each other. Part philosophy, part playbook, this conversation is...
Marketing isn’t just about chasing likes; you find it more in building systems that work. In this episode of A Marketing State of Mind, Lynn sits down with Richard Levy, global marketing leader turned SME mentor, to unpack how to strip away vanity metrics and focus on what really drives growth.
From the Three C’s framework (Customer, Competition, Company) to why communication should come last, not first, Richard offers sharp, pract...
Too many founders fall into the trap of tying their self-worth to their numbers. Revenue, launch results, followers... metrics start to feel less like signals and more like verdicts.
In this episode of Marketing State of Mind, Lynn shares how she carried that mindset from the music industry into entrepreneurship, and how she finally broke free. You’ll hear about her pivot from touring life to digital strategy, the dangers of outcom...
What if firing a client could actually grow your business? In this episode of A Marketing State of Mind, Lynn sits down with strategist and author Daniel Alfon to unpack the surprising lessons behind self-publishing, setting boundaries, and mastering referrals the right way.
Daniel shares how publishing his book reshaped his marketing mindset, why letting go of one client brought more clarity (and revenue) than he expected, and wha...
Being visible doesn’t mean being everywhere... or louder than everyone else. In this solo episode of Marketing State of Mind, Lynn explores how to stay present without draining yourself or selling your soul to trends.
You’ll learn why vis...
In this episode, Dr. Christiane Schroeter shares her journey from Germany to California, discussing her academic achievements and the importance of wellness in both personal and professional life. She introduces her Petite Practice method, emphasizing the significance of small, consistent actions in achieving larger goals. The conversation also explores the role of au...
Sometimes the dreams that almost broke us are the ones that remade us.
In this solo episode, Lynn dives into the power of The Almost... the failed launches, near-misses, and pivots that shape identity more than success ever could. Through her own story of business survival and clarity, she shares practic...
What does it really take to move from hesitation to action?
In this episode of A Marketing State of Mind, Lynn sits down with Drewbie Wilson—author, speaker, and the unapologetic force behind the Call the Damn Leads movement. From his journey in sales and insurance to building a personal brand that’s helped generate hundreds of millions in sales worldwide, Drewbie shares the lessons behind his mantra of action, discipline, and trus...
Balance is a myth. In this episode, Lynn explores why chasing “work/life balance” leaves us feeling brittle and behind... and how rhythm offers a more human alternative. From seasons of sprinting and reflection to cadences of creation and rest, she reframes balance into cycles that actually regenerate instead of drain.
In this episode of "A Marketing State of Mind," Lynn Colepaugh sits down with Wes Towers, founder of Uplift 360, to explore the pivotal role of clarity in branding. Wes shares his journey from graphic design to leading a successful marketing company, emphasizing how clear messaging and a distinct brand identity can set businesses apart in a crowded market. Discover practical insights on refining your core message, avoiding common b...
Stop waiting for someone else’s approval. In this episode, Lynn explores the hidden ways we give away our agency... delaying launches, downplaying ideas, and waiting for validation. She unpacks the myth of external permission, why clarity comes from momentum, and how to shift into trusting your own green lights.
In this deeper episode, Lynn unpacks “marketing grief”, the hidden weight of launches that failed, pivots delayed, or pauses that feel like loss. She explores the myth of readiness, why waiting to feel “prepared” keeps us stuck, and how to move forward with honesty, alignment, and small steps. If you’ve ever asked, “Why am I not ready yet?” this episode is for you.
Let’s talk about why trying to reach “everyone” is the fastest way to reach no one. This episode digs into the clarity that comes from deciding who you're really talking to—and how that shapes your tone, tools, and tactics. No shame if you’ve tried to speak to the masses. We’ve all been there.
Eight questions that dig beneath the surface of marketing, exploring tone, emotional intelligence, smarter systems, and the art of making your work feel truly human. Lynn unpacks how subtle cues shape connection, why hustle mode kills clarity, and how AI can be a collaborative ally.
Should you give away your work or charge from day one? In this solo episode, Lynn breaks down the real drivers behind both approaches—generosity, fear, boundaries, strategy—and why the mindset behind the choice matters more than the choice itself. Because success isn’t about what you picked—it’s about why you picked it.
You’ve got the message. You’ve done the work. So why does your audience seem… confused? In this episode, we explore the illusion of clarity, the curse of knowledge, and why smart people often get lost in their own brilliance. If you’ve ever launched something and heard crickets, this one’s for you.
In this kickoff episode, Lynn introduces the podcast and shares why marketing success isn't just about strategy... It's about mindset. From launch decisions to visibility fears, we explore why the same tactics work differently for everyone and how clarity starts within. No hype, no hacks... just real talk about what it takes to be seen on your terms.
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