Marketing State of Mind
This isn’t a podcast about funnels, hacks, or five-step frameworks. It’s a conversation about what it really takes to be seen beyond the tools. I’m Lynn Colepaugh, founder of Cyber PR Army, strategist of 14+ years, 20+ year touring musician and voice-protecting systems whisperer for brands who refuse to go silent. After hundreds of launches, pivots, and reinventions, I’ve learned that success isn’t just about the tactic. It’s about the state of mind behind it. From books and products to events, services, and creative movements, each episode explores the real decisions behind the visibility: the hidden fears, the quiet confidence, the mindset shifts that shape how people show up and stay seen. Sometimes it’s just me... and sometimes it’s a guest unpacking why they went all-in on TikTok, gave away the whole thing for free, or refused to do what “everyone else” was doing. Because there’s no one true path. Only the one that matches your energy, audience, and ambition. If you’ve ever felt the disconnect between what you meant and what they heard, this is your place. Come sit in the clarity. Let’s rewrite the rules of visibility... one mindset at a time.
Episodes
Most people do not fail at automation because they picked the wrong tools. They fail because they built systems for a fantasy version of themselves.
In this episode of A Marketing State of Mind, Lynn explores what happens when you stop treating automations and SOPs as rigid control mechanisms and instead use them as relief systems.
This is a conversation about: • Why most SOPs quietly die after they are written • The difference bet...
The Maintenance Myth: Why Keeping What Works Is as Heroic as Building Something New
We talk a lot about innovation, disruption, and building the next big thing. What we do not talk about enough is maintenance.
In this episode of A Marketing State of Mind, I unpack why maintaining what already works is not a lack of ambition. It is a form of leadership.
From websites that quietly do their job, to marketing systems that do not need r...
Feeling burned out? Feeling like your creativity suddenly got replaced with damp cardboard and old static?
You’re not alone, and more importantly, you’re not broken. In this episode of A Marketing State of Mind, Lynn dismantles one of the biggest myths in the creative world: that burnout is an emotional issue.
It isn’t. It’s a data issue.
Burnout shows up when your systems fail long before your passion does. Lynn walks through how ...
“Welcome back to A Marketing State of Mind, the show that proves there is no one true path, only the one that fits your wiring.
Today’s episode, ‘When Automation Meets Empathy,’ explores something most marketers get wrong: thinking automation must feel robotic.
Spoiler: Your audience isn’t allergic to automation. They’re allergic to feeling like a number on your conveyor belt.
In this episode, we dig into: • why empathy is the secr...
We don’t live in the attention economy anymore.
Inside this episode: • The difference between attention and permission • Why every “yes” is temporary • The three levels of permission your audience moves through • How to earn trust without performing or pushing • The small habits that protect the access you already have
Go deeper at amarketingstateofmind.com Explore sustainable, trust-centred marketing at cyberprarmy.com
Automation can save you tim, but it can also strip out the texture that makes your work feel alive.
In this episode of A Marketing State of Mind, Lynn Colepaugh explores how to keep the human handprint visible in an automated world. From empathy-driven systems to conscious design choices, she shares a practical framework for ethical automation that scales with soul.
Because when intention leads innovation, trust follows naturally.
Growth feels good... until it doesn’t.
In this reflective episode of A Marketing State of Mind, Lynn Colepaugh explores how to recognize the moment when expansion stops serving your goals and starts draining your energy. She shares how to design systems that protect stability, measure satisfaction, and create calm growth instead of constant pursuit.
If you’ve ever wondered what “enough” really looks like for your business, this one...
Confidence doesn’t come from hype, it comes from design.
In this episode of A Marketing State of Mind, Lynn Colepaugh explores how systems can make bravery easier. From dashboards that calm your brain to routines that build courage on repeat, this episode reframes confidence as something you can engineer.
You’ll learn how to build structure that supports your creativity instead of suffocating it, and why true bravery begins the mom...
In this episode of A Marketing State of Mind, Lynn unpacks why the smartest brands are trading reach for retention, and how loyalty is quietly redefining growth.
You’ll learn why long-term clients create stability, how to turn repeat customers into advocates, and what happens when your systems build calm instead of chaos.
Listen now and discover why continuity isn’t boring... It’s freedom.
🌐 Learn more at amarketingstateofmind.com...
Chaos feels exciting—until it starts running the show.
In this solo episode of A Marketing State of Mind, Lynn Colepaugh unpacks what most founders get wrong about structure: it’s not about control, it’s about capacity. Drawing from her o...
What if leadership wasn’t about getting more out of people... but giving more back to them?
In this solo episode of A Marketing State of Mind, Lynn Colepaugh redefines what it means to lead sustainably. Through stories from her own experience and her work inside Cyber PR Army, she explores a vision of leadership where the founder, the team, and the systems all sustain each other. Part philosophy, part playbook, this conversation is...
Marketing isn’t just about chasing likes; you find it more in building systems that work. In this episode of A Marketing State of Mind, Lynn sits down with Richard Levy, global marketing leader turned SME mentor, to unpack how to strip away vanity metrics and focus on what really drives growth.
From the Three C’s framework (Customer, Competition, Company) to why communication should come last, not first, Richard offers sharp, pract...
Too many founders fall into the trap of tying their self-worth to their numbers. Revenue, launch results, followers... metrics start to feel less like signals and more like verdicts.
In this episode of Marketing State of Mind, Lynn shares how she carried that mindset from the music industry into entrepreneurship, and how she finally broke free. You’ll hear about her pivot from touring life to digital strategy, the dangers of outcom...
What if firing a client could actually grow your business? In this episode of A Marketing State of Mind, Lynn sits down with strategist and author Daniel Alfon to unpack the surprising lessons behind self-publishing, setting boundaries, and mastering referrals the right way.
Daniel shares how publishing his book reshaped his marketing mindset, why letting go of one client brought more clarity (and revenue) than he expected, and wha...
Being visible doesn’t mean being everywhere... or louder than everyone else. In this solo episode of Marketing State of Mind, Lynn explores how to stay present without draining yourself or selling your soul to trends.
You’ll learn why vis...
In this episode, Dr. Christiane Schroeter shares her journey from Germany to California, discussing her academic achievements and the importance of wellness in both personal and professional life. She introduces her Petite Practice method, emphasizing the significance of small, consistent actions in achieving larger goals. The conversation also explores the role of au...
Sometimes the dreams that almost broke us are the ones that remade us.
In this solo episode, Lynn dives into the power of The Almost... the failed launches, near-misses, and pivots that shape identity more than success ever could. Through her own story of business survival and clarity, she shares practic...
What does it really take to move from hesitation to action?
In this episode of A Marketing State of Mind, Lynn sits down with Drewbie Wilson—author, speaker, and the unapologetic force behind the Call the Damn Leads movement. From his journey in sales and insurance to building a personal brand that’s helped generate hundreds of millions in sales worldwide, Drewbie shares the lessons behind his mantra of action, discipline, and trus...
Balance is a myth. In this episode, Lynn explores why chasing “work/life balance” leaves us feeling brittle and behind... and how rhythm offers a more human alternative. From seasons of sprinting and reflection to cadences of creation and rest, she reframes balance into cycles that actually regenerate instead of drain.
In this episode of "A Marketing State of Mind," Lynn Colepaugh sits down with Wes Towers, founder of Uplift 360, to explore the pivotal role of clarity in branding. Wes shares his journey from graphic design to leading a successful marketing company, emphasizing how clear messaging and a distinct brand identity can set businesses apart in a crowded market. Discover practical insights on refining your core message, avoiding common b...
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