From Coffee to Cases with Delisi Friday

From Coffee to Cases with Delisi Friday

From Coffee to Cases with Delisi Friday is a podcast for lawyers who want to grow their practice through relationships, not just ads. Legal marketing strategist Delisi Friday shares practical, proven strategies to help attorneys build referral-based businesses that are stable, scalable, and authentic. Whether you're a solo or in a large firm, each episode offers simple tools and mindset shifts to help you turn conversations into consistent case flow.

Episodes

October 23, 2025 20 mins

In this episode, Delisi Friday, shares how small law firm attorneys can turn surface-level professional connections into long-term referral partnerships. She explains why getting to know your referral partners as people—not just professionals—is the key to consistent, meaningful referrals.

Delisi offers practical, real-world strategies for attorneys who want to deepen relationships naturally, even if networking feels awkward. From ...

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Episode Summary:

In this episode, referral marketing strategist Delisi Friday explains why regular check-ins are the secret weapon for building strong referral relationships. From simple follow-ups to creative ways of staying top of mind, she shares practical tactics that help lawyers move beyond transactional asks and create lasting partnerships that generate consistent cases.

Key Timestamps:

01:45 – Why check-ins are the founda...

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Episode Summary: In this episode of From Coffee to Cases, Delisi Friday, founder of First Call Friday, explores how small law firm attorneys can protect their reputation and business by carefully managing referral relationships. Delisi outlines the warning signs of a troubled referral partnership, including lack of communication, one-sided referrals, misalignment in practice styles, and even unethical behaviors. She explains how to...

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Episode Summary In this episode of From Coffee to Cases, legal marketing strategist Delisi Friday, founder of First Call Friday, shares why every lawyer needs a structured referral target list to build a strong and predictable referral engine. She explains how to prioritize your referral partners using a simple traffic light system, organize outreach efficiently, and maintain valuable connections even when key contacts leave a firm...

Mark as Played
Episode Summary

In the premiere episode of From Coffee to Cases, legal marketing strategist Delisi Friday, founder of First Call Friday, shares why every lawyer, whether a solo practitioner or part of a larger firm, should focus on building a referral-based business. With over 20 years in the legal industry advising seven-, eight-, and nine-figure law firms, Delisi reveals how intentional referral marketing can provide stability, s...

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