Marketing Vitals - On the Pulse of Healthcare
GRX Marketing and Finch Marketing are sister companies that are passionate and knowledgeable about healthcare marketing. This podcast gives you a pulse on what’s happening in the healthcare industry and the importance of a strategic marketing approach. The episodes will feature trusted partners, business owners and leaders in the healthcare industry – including independent pharmacy and B2B. If your marketing has flat-lined, find your pulse again with the Marketing Vitals podcast!
Episodes
A strong online reputation starts with meaningful patient experiences. Join us as we explore how pharmacies can build trust, engage with their communities online, and manage their digital presence. Featuring special guest and trusted partner FlavoRx, who shares industry insights on creating positive patient experiences that inspire lasting loyalty—both in the pharmacy and online.
Growing your pharmacy doesn't always mean finding new patients. It can also mean making the most of the ones you already serve. In this episode, we're joined by our partners AxeRx and Scriptly to share proven strategies for increasing revenue through stronger patient engagement, expanded services, and smarter use of technology to streamline workflows and free up valuable staff time. Tune in for practical insights you can start putt...
Vaccines are a key part of an independent pharmacy and clinic's business, but many owners may not be aware of purchasing options, savings opportunities, and ways to maximize their impact. In this episode, Amanda from Vaccine Connect joins us to share insights on all things vaccines, including tips for optimizing your vaccine program and marketing immunizations year-round—not just during flu season.
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During the episode, Nicolle and Darshan discuss how marketing for pharmacies has become more challenging especially with GLP-1s, Compounding and AI. They highlight common mistakes pharmacy owners make when marketing their services and how to avoid them.
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A strong marketing strategy depends on the variety and relevance of your content. In this episode, we dive into what a diverse content strategy is, why it matters, and how it can elevate your marketing efforts. We’ll highlight the key benefits of producing varied content, common pitfalls to avoid, and practical tips for integrating different content types across your channels. Tune in to learn how to engage your audience more...
A website is your brand identifier and how people find out about your business. We discuss why just social media isn't enough, but how it can work in tangent with a website. And also the benefits of working with a vendor that works with you in building a custom site and gives you access for ongoing management if you choose.
Do you know how to use a SWOT analysis effectively—or are you making common mistakes that keep your strategy from reaching its full potential? In this episode, we break down what a SWOT is, why it matters for your business, and how to leverage your strengths, address weaknesses, and take advantage of opportunities in your market. We’ll also cover the pitfalls many business owners encounter when conducting a SWOT and sha...
Marketing Vitals host, Kelly Baily, is joined by Brian Prigge, President, CTO and Founder of GRX Marketing’s newest partner – Scriptly! Learn more about this all-in-one, cloud-based, web-based pharmacy management system and see how your pharmacy can cut costs, streamline operations, and improve efficiency without sacrificing care. Visit scriptly.tech to learn more and schedule a free demo.
In this episode, we break down the smart ways to integrate AI into your healthcare marketing strategy—and the pitfalls to avoid. From simplifying complex healthcare concepts for patient-friendly content to understanding the risks of misinformation and non-compliance with healthcare guidelines, we cover what every healthcare owner and their marketer needs to know when working with AI. Tune in for practical insights, real-world...
The show discussions are Modern Medical Mafia and Patient Protector - two projects to help expose PBMs. We discussed ways independent pharmacy owners can get involved in local legislation and patient education about PBMs and how they impact pharmacies.
It is expected that the need for long-term care at home services will double in the next fifty years - putting an even larger strain on caregivers and the healthcare workforce. On this episode of Marketing Vitals, VP of GRX Marketing, Kelly Bailey, is joined by trusted partners Paul Shelton from LTC @ Home and Susan Barrett from HealNow to discuss shifting to a patient engagement model. Tune in to learn how together we can improve ...
Kelly Bailey, Vice President of GRX Marketing, is joined by Al Branca, President of AXE Rx, on this episode of Marketing Vitals to discuss AXE Rx’s unique profit opportunity for pharmacy owners. With their innovative technology platforms, tools and marketplaces, AXE Rx supports and develops pharmacy savings programs with a goal of bringing transparent prescription medication pricing.
No matter your location, Amazon Pharmacy is affecting everyone. From rural independents to big-city multi-store pharmacies, Amazon is another competitor with an aggressive marketing strategy. So, how can you compete? Grab your headphones and join Kelly Bailey, Vice President of GRX Marketing, as she dives into various marketing strategies and campaign ideas to help your pharmacy be a force in your local market.
This year has been rough for independent pharmacies, but long-term care at home services can provide a tremendous avenue for growth and additional revenue. That is why GRX Marketing and Long-Term Care at Home Network have teamed up on this episode to dive into how exactly pharmacies can implement and benefit from offering long-term care at home services.
What better way to diversify your pharmacy business by adding a home health care franchise! Offer complete care to your senior patients, while expanding your business. Debbie and Nicolle discuss the benefits of a home health care franchise and how to get started. Nicolle McClure - Host and Debbie Marcello, Founder & CEO at Happier at Home
Join Nicolle Mcclure and Monique Whiney as they discuss how PUTT helps independent pharmacies navigate the complicated world of PBMs. Monique shares ideas of how pharmacy owners can get involved with PUTT or at the state level.
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