The BMK Vision Podcast

The BMK Vision Podcast

Welcome to The BMK Vision Podcast — the show for MSP leaders, IT professionals, and the vendors who support them. Hosted by the team at Bering McKinley, each episode delivers real-world insights, strategic guidance, and no-BS conversations to help you grow, scale, and profit in the managed services space. We challenge outdated models, highlight proven standards, and share stories from the front lines of consulting. Whether you’re just getting started or running a mature MSP, this podcast helps you bring clarity, structure, and profitability to your business.

Episodes

October 7, 2025 55 mins

In this “From the Trenches” conversation on the Bering McKinley Vision Podcast, host Josh Peterson sits down with Sparkle Tufano, CEO of Sparkle Innovations (https://sparkleinnovations.com), to explore what it takes to run a people-centric MSP in Middle Tennessee. Sparkle’s unusual path—from theatrical lighting and pyrotechnics to IT—taught her the power of precision, safety, and clear communication. Today, ~85% of her client base ...

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At just 18 years old, Chris Hart stumbled into his first IT client by accident. Fast-forward to today, he’s taking the biggest leap of his career — leaving behind a steady paycheck to launch Iron Gate MSP with one bold mission: to become the largest MSP in Florida.

In this raw conversation, Chris shares:

The unexpected moment that made him realize IT could be a real business

Why he walked away from 13 years at a stable company to s...

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Most MSPs don’t even have a single salesperson — but Rafi Cohn is the rare unicorn leading sales and marketing inside an MSP. In this raw and unfiltered conversation, Rafi reveals:

Why IT sales are the hardest game in town

Why clients almost never switch providers (even when offered more value at a lower price)

The brutal reality of long MSP sales cycles

His bold experiments to stand out — including sending a Dunkin’ Donuts box wit...

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What happens when empathy matters more than technology? In this powerful conversation, Stephanie Carbone shares her dramatic journey from running AV shows and hacking demos, to becoming an IT director, to leading teams in the high-pressure MSP world.

From “like a firehouse in the mouth” to facing one of the hardest conversations of her life, Stephanie pulls no punches. She reveals:

✅ Why people skills outweigh technical skills in I...

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In this episode of the BMK Vision Podcast, hosts Josh Peterson and Ryan Goodman welcome Nicholas, Partnerships Manager at Alternative Payments, to tackle one of the biggest challenges every Managed Service Provider (MSP) faces: cash flow.

From payment automation to accounts receivable (AR) struggles, this conversation dives into how MSPs can get paid faster, avoid common pitfalls, and build a foundation for long-term financial heal...

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😨 Every entrepreneur faces this fear: You form your LLC, you start advertising, but no one wants to give you a chance.

In this video, I talk about:

✅ The biggest fear every business owner has when starting out

✅ Why getting your first customer is the hardest step

✅ The mindset shift you need to push through rejection

✅ How persistence and resilience helped me overcome this challenge

If you’re thinking about starting a busine...

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💥 In 2015, I lost 90% of my recurring revenue. It was the hardest year of my life as an entrepreneur. Clients left, cash flow collapsed, and I faced the terrifying possibility of losing everything I had built.

In this video, I share:

✅ How I lost 90% of my MRR between 2014–2015

✅ The emotional and financial challenges of that year

✅ The lessons I learned about resilience, leadership, and rebuilding

✅ How I turned the worst setback...

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🚀 From Engineer to Entrepreneur — The Journey of Alek Perhalo

In this episode, Alek Perhalo, founder of SafePoint IT (formerly E3 IT), shares his inspiring journey from growing up in Russia to becoming an engineer, and eventually taking the leap into the world of entrepreneurship and managed IT services (MSPs).

Alek opens up about:

✅ Transitioning from engineering to IT

✅ The risks and rewards of starting a business from scratch

✅...

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In this episode, Josh Peterson sits down with Ron Opperman of E3 IT Services to unpack his unlikely path into the MSP world. From engineering and CAD drawings to co-founding a thriving managed services firm, Ron shares the pivotal decisions, risks, and lessons that shaped his entrepreneurial journey.

In Episode 2 of the Don’t Be That Guy series, Josh Peterson (CEO of Bering McKinley) interviews Ron Opperman, co-founder of E3 IT Se...

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Is a higher calling leading Terry Baylor's IT firm to success? Discover the spiritual and strategic pivots driving Lift Life Technology's rise in the MSP space. From healthcare focus to mentorship and cybersecurity. #MSP #ITSolutions #Cybersecurity #Leadership #HIPAACompliance

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MSPs gain insights on accelerating cash flow and automating accounts receivable. Alternative Payments shares stories and lessons to apply to any business, moving past legacy systems, and why offering payment options like ACH and installment plans are key. #MSP #CashFlow #Automation #AccountsReceivable #FinTech #MSP #CashFlow #Automation
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Sales teams that don't role-play are 'losing' deals. Practice tough scenarios like gatekeepers, objections, & awkward client convos. "Just another person"—humanize the sale! #salesstrategy #salestraining #salescoaching #roleplay

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From prison to media mogul! Joe Guerrero shares his raw journey of building a million-subscriber empire from scratch. Discover the grind, pivots, and evolution that fueled his success. Can he repeat it all again? #AfterPrisonShow #Entrepreneurship #SocialMediaMarketing #SecondChance #Construction #JoeGuerrero

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From marketing to MSP: See how this agency owner made the leap! Discover the IT insights gained from marketing and the cybersecurity golden egg. Is a marketing-first approach the secret weapon for MSPs? #MSP #Marketing #Cybersecurity #BusinessStrategy

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Stuck at $1M? Learn how to break through sales plateaus! Discover the MSP sales infrastructure needed to scale to $3M and beyond. 'You don't get it yet!' #MSPsales #SalesManagement #MSPgrowth #BusinessScaling #SalesStrategy

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From walking around money to building a legacy: Hear how one MSP owner strategized their way to a successful exit. It's about more than just tech; it's about financial literacy and building a company "we wanted to work for." #MSP #ITBusiness #Entrepreneurship #FinancialPlanning

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From call center woes to SaaS success! Discover how one MSP owner turned a series of chaotic pivots into a lifecycle of growth. "Tripping-over-yourself failing-forward step after another." #MSP #entrepreneurship #tech #business #SaaS

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We dive into the MSP world with Jordan, uncovering his journey from IT beginnings to business ownership. We explore tough times, like COVID's impact, and game-changing growth strategies, including his take on the MSP market changes and invaluable advice for aspiring MSPs. #MSP #ITBusiness #ManagedServices #BusinessGrowth #TechTips #ITSolutions #Entrepreneurship #Cybersecurity #ITConsulting #BusinessStrategy

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We dive into Steve Murphy's journey with Whiteboard IT. We uncover his IT origin story, the challenges he faced, and the biggest lessons learned. Discover how he navigates the MSP market and what he does to stay ahead of the curve. #MSPSuccess #ITBusiness #Entrepreneurship #BusinessGrowth #WhiteboardIT #ITSolutions #Leadership #Cybersecurity #TechBusiness #MSP

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Are your MSP projects constantly running late, over budget, or missing the mark entirely? In this episode, we unpack the core reasons why projects fail and what you can do immediately to fix them. Discover the BMK way to set clear expectations, manage scope creep, and consistently deliver projects that impress—not distress—your clients.

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