AI: Machine-Made Marketing
Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.
Episodes
For decades, brands controlled their first impression — the homepage, the paid ad, the carefully crafted Google snippet.
Not anymore.
In this episode of AI: Machine-Made Marketing, we sit down with Johann Wrede, Chief Marketing Officer at UserTesting, to explore what happens when AI summaries — not websites — become the new brand front door.
As consumers increasingly stay inside ChatGPT, Gemini, and other LLM experiences instead of...
Everyone wants viral AI content.
Most brands are doing it wrong.
On this episode of AI: Machine-Made Marketing, Jeff MacDonald, Director of Innovation and Technology at Movers+Shakers, joins us to unpack what separates AI gimmicks from true creative acceleration.
Jeff sits at the intersection of social-first storytelling and AI tool-building—helping one of the internet’s most ...
As brands expand across regions, platforms, and formats, the challenge isn’t just translation — it’s tuning. How do you scale content globally without flattening tone, losing cultural nuance, or breaking brand trust?
In this episode of AI: Machine-Made Marketing, we’re joined by Jason Hemingway, CMO at Phrase, to explore how AI-powered language technology is reshaping the way brands create, localize, ...
AI is no longer a performance enhancement — it’s the architecture.
In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic advertising will be built AI-first, content-first, and privacy-first — or not at all.
We unpack how Readpeak was designed specifically for contextual, native, and outcome-driven advertising on the o...
AI is no longer just a tool for risk mitigation—it’s becoming a catalyst for smarter media investment, better outcomes, and real business growth.
In this episode, we’re joined by Anna Forbes, RVP for Northern Europe at DoubleVerify, to unpack how AI is transforming digital advertising from the inside out. Drawing on more than two decades in ad tech, Anna explains how automation is helping media teams rec...
AI is no longer a feature—it’s the invisible operating system shaping how consumers experience brands every day. From connected kitchens and cars to predictive personalization and real-time decisioning, AI is quietly raising expectations across every touchpoint.
In this episode of AI: Machine-Made Marketing, we’re joined by Domenic Venuto, EVP and Chief Data & Product Officer at Horizon Media, the world’s largest independ...
In this episode of AI: Machine-Made Marketing, we sit down with Simon Levitt, Global Creative Technology Director at Imagination, to explore how AI is fundamentally transforming experiential marketing — not just behind the scenes, but at the front lines of customer engagement.
Simon shares how generative and conversational AI are accelerating creative development, enabling rapid prototyping, and giving b...
On this episode of AI: Machine-Made Marketing, we sit down with Dennis Kirschner, Co-Founder & CMO of ShowHeroes Group, for an unfiltered look at the escalating content crisis inside the walled gardens — and what it means for advertisers navigating an AI-accelerated media ecosystem.
Dennis breaks down why AI-generated content is exploding at unprecedented scale across major platforms, creating volati...
In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure inclusivity. Asha shares how her team’s data-driven approach helps marketers uncover representation gaps across ads, products, and purpose—proving that inclusion isn’t just good ethics, it’s good business.
From quan...
Jason Downie, Global CRO at Making Science, reveals how applied AI is transforming marketing — from hyper-personalization and creative scale to building a culture of experimentation and preparing for the next wave of multimodal search.
On this episode of AI: Machine-Made Marketing, we explore how synthetic populations—statistical reconstructions of entire societies—are reshaping the marketing landscape. Our guest, Ray Kong, Chief Marketing Officer at Arima, breaks down how Arima’s all-in-one analytics platform leverages AI to create privacy-safe, hyper-granular insights that rival traditional data collection.
Ray explains why synthetic...
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