This Time It Landed

This Time It Landed

Your message is the difference between getting a yes or a no. Between strong interest or blank stares. This show is about finding the words that move the needle. This Time, It Landed is where business owners step into the hot seat to work through a messaging issue they just can’t crack. Each episode, messaging and positioning expert Michael Liebowitz draws on his background in linguistics and neuroscience to help a guest uncover why their message isn’t landing and what it’s really going to take to make it connect. If you’re a founder, consultant, or service provider trying to turn your value into words that work, this is your front-row seat to real-time breakthroughs.

Episodes

February 10, 2026 61 mins
In this episode of This Time, It Landed, Michael Liebowitz sits down with Aldo Pourchet, co-founder of Omios Biologics, to tackle one of the hardest challenges in science-backed startups: how do you communicate deeply complex innovation in a way investors actually understand? Aldo walks us through why many current cancer therapies fail, how cancer adapts faster than single-mode treatments, and why viral-based therapies offer a fund...
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    In this episode of This Time, It Landed, Michael Liebowitz sits down with Aldo Pourchet, co-founder of Omios Biologics, to tackle one of the hardest challenges in science-backed startups: how do you communicate deeply complex innovation in a way investors actually understand? Aldo walks us through why many current cancer therapies fail, how cancer adapts faster than single-mode treatments, and why viral-based therapies offer a fund...
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    Mark as Played
    If you’ve ever tried to get real insight from niche or senior audiences, you already know the truth: humans say one thing, do another, and sometimes don’t respond at all. In this episode, I sit down with Jeremy Greenberg, founder of CrowdWave AI, to unpack why traditional research methods are breaking down — and how simulated sentiment is helping leaders finally get high-fidelity signals fast enough to matter.

     

    Guest Introduction:...
  • Listen
    Mark as Played
    If you’ve ever tried to get real insight from niche or senior audiences, you already know the truth: humans say one thing, do another, and sometimes don’t respond at all. In this episode, I sit down with Jeremy Greenberg, founder of CrowdWave AI, to unpack why traditional research methods are breaking down — and how simulated sentiment is helping leaders finally get high-fidelity signals fast enough to matter.

     

    Guest Introduction:...
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    February 10, 2026 51 mins
    In this episode of This Time, It Landed, host Micah Lebowitz works with Zack Abbott, microbiologist and Founder/CEO of ZBiotics, to clarify the deeper narrative behind the company’s breakthrough products. Together they explore the idea of bacteria as elegant, underutilized machines capable of solving modern problems—from alcohol byproducts to fiber gaps caused by modern diets. Through neuroscience-backed messaging work, Micah helps...
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    Mark as Played
    February 10, 2026 51 mins
    In this episode of This Time, It Landed, host Micah Lebowitz works with Zack Abbott, microbiologist and Founder/CEO of ZBiotics, to clarify the deeper narrative behind the company’s breakthrough products. Together they explore the idea of bacteria as elegant, underutilized machines capable of solving modern problems—from alcohol byproducts to fiber gaps caused by modern diets. Through neuroscience-backed messaging work, Micah helps...
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    In this episode of This Time, It Landed, host Michael Liebowitz sits down with Praveena Dhanalakota, founder of Supra AI, to explore a radical new concept in the world of artificial intelligence — the AI persona. Praveena shares how Supra AI helps people turn their expertise, values, and voice into living digital extensions of themselves — a way to preserve human knowledge and legacy for generations to come. From ethical data owner...
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    Mark as Played
    In this episode of This Time, It Landed, host Michael Liebowitz sits down with Praveena Dhanalakota, founder of Supra AI, to explore a radical new concept in the world of artificial intelligence — the AI persona. Praveena shares how Supra AI helps people turn their expertise, values, and voice into living digital extensions of themselves — a way to preserve human knowledge and legacy for generations to come. From ethical data owner...
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    February 10, 2026 54 mins

    Welcome back to This Time It Landed, where we dive into real-time conversations on positioning and messaging for ambitious leaders. Today, I sit down with Matt Olson, founder of MGO Studios, to tackle the common challenge of sounding generic in a commoditized graphic design world. We explore how to articulate your value beyond "I'm a graphic designer," emphasizing first impressions that stop the scroll and make prospects stick arou...

    Listen
    Mark as Played
    February 10, 2026 54 mins

    Welcome back to This Time It Landed, where we dive into real-time conversations on positioning and messaging for ambitious leaders. Today, I sit down with Matt Olson, founder of MGO Studios, to tackle the common challenge of sounding generic in a commoditized graphic design world. We explore how to articulate your value beyond "I'm a graphic designer," emphasizing first impressions that stop the scroll and make prospects stick arou...

    Listen
    Mark as Played
    Hey there, brain nerds and business hustlers! Michael Liebowitz here, your messaging geek with a neuroscience twist, back with another raw convo on This Time It Landed. I’m jazzed to chop it up with Coach Reg—Bob Regnerus—a 40-year coaching legend who’s taken his basketball wisdom to the golf course with Spark Tea Time. We dig into how golf mirrors life’s obstacles, revealing patterns that hold CEOs back, and how Bob sparks breakth...

    Listen
    Mark as Played
    Hey there, brain nerds and business hustlers! Michael Liebowitz here, your messaging geek with a neuroscience twist, back with another raw convo on This Time It Landed. I’m jazzed to chop it up with Coach Reg—Bob Regnerus—a 40-year coaching legend who’s taken his basketball wisdom to the golf course with Spark Tea Time. We dig into how golf mirrors life’s obstacles, revealing patterns that hold CEOs back, and how Bob sparks breakth...

    Listen
    Mark as Played
    Hey there, brain enthusiasts and business trailblazers! It’s Michael Liebowitz, your messaging nerd with a neuroscience obsession, back with This Time It Landed. I’m pumped to sit down with my rad pal, Dr. Frumi Rachel Barr, the genius behind Barr Business School. We’re diving deep into her journey—sparked by a client named Ned during the pandemic—to create a school that doesn’t just teach but transforms new entrepreneurs and manag...

    Listen
    Mark as Played
    Hey there, brain enthusiasts and business trailblazers! It’s Michael Liebowitz, your messaging nerd with a neuroscience obsession, back with This Time It Landed. I’m pumped to sit down with my rad pal, Dr. Frumi Rachel Barr, the genius behind Barr Business School. We’re diving deep into her journey—sparked by a client named Ned during the pandemic—to create a school that doesn’t just teach but transforms new entrepreneurs and manag...

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