Psych Insights for Modern Marketers - The 3G Edition

Things got so outrageous and awesome last episode, that the guys decided the subject of storytelling in marketing required another round. 

And big bonus: Their first ever guest is the fabulous Laura Belgray, top-tier copywriter and acknowledged direct response Queen Of The Riveting Storyline That Is Also Hilarious. (She’s essentially the Dorothy Parker of our time.)

And the conversational stor...

You know what separates professional storytellers from the wannabe’s who always lose their audience by the second breath?

It’s all about knowing how stories work inside a human’s brain... from being drawn into the tale and becoming hyper alert to details as the stakes are raised... to ending up exhausted and happily digging for a credit card to ensure you are never without this kind of outrageously-thrilli...

High level copywriters aren’t born. They’re made. Consciously, level-by-level of building on a love of writing, a rigorous study of classic salesmanship, and a deep desire to earn the Big Bucks without ever digging a real ditch.

It’s never been a brainless way to make a living, and the people who have sold copywriting as a get-rich-quick scheme are lying their ass off to you. (Same with the idiots trying t...

There is, in fact, a Big Idea for this very show: How hooks and big ideas actually work...

... and what the big secret is between merely grabbing attention... and turning your prospect into a cash-in-hand buyer, desperate for you to sell to them.

John’s always been known as “The Hook King”, and oh boy: He dives in deep on how to identify, power-up, and carpet bomb your market with the kind of ...

Okay, actually empathy is THE major tool all top copywriters rely on the most. It’s very different than sympathy too... so the Boys tear these emotional responses down to “toolkit basics”, and you’ll never look at your own feelings the same way again.

It’s like a scorched-earth rampage through the human brain, laying out how they’ve turned hazy (and universally misunderstood) emotional triggers into wicked...

Is artificial intelligence an actual threat to copywriters, or not? Scribes everywhere want to know if they need to learn another trade and let the robots move in.

These three guys aren’t scared at all. And even welcome the chaos being sown by so many clients believing AI has already solved every marketing problem for them... cuz this dumb-ass attitude boondoggling so many clueless biz owners just sets the...

You know, of course, that top marketers and copywriters slip into a unique “zone” when they craft world-class ads and emails and social media posts, right? And you’ve probably been promised by all sorts of “experts” on how to enter your own zone and use it to make the Big Bucks. 

And it all probably bored the heck out of you, too. Psychologists love to take a simple brain process, and make it sound like yo...

A little swagger, backed with the chops to back up all claims, will quickly set you apart from the crowd of big-mouthed wannabe’s out there. But you still need to understand what makes your boasting competition tick... and why self-aggrandizement has a long and often very successful history in advertising... when done right. Done wrong, and all hell breaks loose. 

You’re in for a rollicking ride in this ep...

The boys go deep on how to be a normal, empathetic and honest human being... and still blow away all competition in the sales game. They’ve been doing it their entire careers, and anyone yearning to escape the horrors of the sociopathic sales models now dominating the marketing landscape is in for a wild hour of mind-blowing insights, tactics, strategies and tools.

Oh, the fun waiting for you inside this ‘...

Welcome to the most unique podcast in the entire business world. Three wildly different generations of copywriting and marketing legends – John Carlton (the geezer), Kevin Rogers (proud Gen Xer), and Daniel Throssell (the young buck)-- join forces to answer the burning questions now upsetting everyone out there trying to make a reasonable fortune. 

First, though, get up to speed in this episode with some d...

Welcome to the launch of Psych Insights for Modern Marketers, a podcast dedicated to uncovering the psychological principles behind persuasion, influence, and effective marketing.

In this special episode, your hosts, legendary copywriter John Carlton, modern-day copy chief Kevin Rogers, and unconventional marketing experimenter Daniel Throssell—sit down for a candid, behind-the-scenes conversat...