Psych Insights for Modern Marketers - The 3G Edition

The guys define some of the more misunderstood rumors and memes in the business and copywriting worlds... starting with "momentum", and what veterans mean when they talk about movement being the main step in ANY process or project.

You'll never again wonder why you didn't get something important done... cuz you'll now be forever cursed with the knowledge of exactly what is required to charge from Idea to F...

The guys explore the counter-intuitive power of keeping your biz small, but more intensely engaged. 

John shares stories of entrepreneurs who got seduced by scaling their lists, and lost their souls. Kevin goes into the pain of over-hiring while chasing bigger audiences, and the relief of purposely shrinking it all back down to a comfortable, more engaged size. And Daniel nails it down, explaining his...

Wherein we lay bare the actual writing process we used to write up notes and blurbs for the podcast, almost in real time. Three top writers, baffled by what to write to bring people into the shows...

... ultimately solved with a quick couple of decisions: A little AI to grease the skids with transcripts of what we talked about earlier, and then John rolling up his sleeves and slamming out some riveting ori...

You know, not everyone likes you. You're always going to have detractors and enemies in various stages of rage (from mild to dangerous). Just a fact of life in the biz world.

How you deal with these people – who obviously are under some mental health crisis, or just don't understand who you really are (cuz who could hate such a lovable goof as yourself?) – will define much of your life as a successful writ...

Even veteran biz owners and experience-hardened writers have a weird relationship with money. Especially when you come across a lot of it, suddenly.

It's critical for your career to have a good foundation of values, an ethical philosophy of life, and lots of support from friends, family and network. Yet it's even MORE important for you to understand how money can completely obliterate everything good in yo...

Dialogue isn't just writing out what someone said. Nope, too important to be trusted to stark transcriptions, especially when money's at stake in a sales message.

Every writer has trouble with dialogue, at first. It requires some real epiphanies to start writing like Elmore Leonard or Stephen King or even an advice columnist.

Yet it's so very crucial to setting up scenes that move the action f...

What kind of copywriting gig appeals most to you, anyway?

Cuz there's a LOT of different gigs where writing copy is big on the menu.

Here, the guys drill deep to lay bare the good vs. bad of every decision you make in your career. 

Kevin nails the three paths: The pioneer (that's when you're a true entrepreneur, not working "for" anybody)... the producer (maybe working for so...

Do you understand how the human body and mind work to either open doors of opportunity for you... or sabotage everything you've ever worked for? Can you influence a prospect by sucker-punching their most vulnerable spots, and then pounce with a solid pitch and close the deal?

No, seriously – is this part of your skill set?

Cuz that's how top writers sway and capture entire markets. While their...

Things got so outrageous and awesome last episode, that the guys decided the subject of storytelling in marketing required another round. 

And big bonus: Their first ever guest is the fabulous Laura Belgray, top-tier copywriter and acknowledged direct response Queen Of The Riveting Storyline That Is Also Hilarious. (She's essentially the Dorothy Parker of our time.)

And the conversational...

You know what separates professional storytellers from the wannabe's who always lose their audience by the second breath?

It's all about knowing how stories work inside a human's brain... from being drawn into the tale and becoming hyper alert to details as the stakes are raised... to ending up exhausted and happily digging for a credit card to ensure you are never without this kind of outrageously-thrilli...

High level copywriters aren't born. They're made. Consciously, level-by-level of building on a love of writing, a rigorous study of classic salesmanship, and a deep desire to earn the Big Bucks without ever digging a real ditch.

It's never been a brainless way to make a living, and the people who have sold copywriting as a get-rich-quick scheme are lying their ass off to you. (Same with the idiots trying t...

There is, in fact, a Big Idea for this very show: How hooks and big ideas actually work...

... and what the big secret is between merely grabbing attention... and turning your prospect into a cash-in-hand buyer, desperate for you to sell to them.

John's always been known as "The Hook King", and oh boy: He dives in deep on how to identify, power-up, and carpet bomb your market with the kind of ...

Okay, actually empathy is THE major tool all top copywriters rely on the most. It's very different than sympathy too... so the Boys tear these emotional responses down to "toolkit basics", and you'll never look at your own feelings the same way again.

It's like a scorched-earth rampage through the human brain, laying out how they've turned hazy (and universally misunderstood) emotional triggers into wicked...

Is artificial intelligence an actual threat to copywriters, or not? Scribes everywhere want to know if they need to learn another trade and let the robots move in.

These three guys aren't scared at all. And even welcome the chaos being sown by so many clients believing AI has already solved every marketing problem for them... cuz this dumb-ass attitude boondoggling so many clueless biz owners just sets the...

You know, of course, that top marketers and copywriters slip into a unique "zone" when they craft world-class ads and emails and social media posts, right? And you've probably been promised by all sorts of "experts" on how to enter your own zone and use it to make the Big Bucks. 

And it all probably bored the heck out of you, too. Psychologists love to take a simple brain process, and make it sound li...

A little swagger, backed with the chops to back up all claims, will quickly set you apart from the crowd of big-mouthed wannabe's out there. But you still need to understand what makes your boasting competition tick... and why self-aggrandizement has a long and often very successful history in advertising... when done right. Done wrong, and all hell breaks loose. 

You're in for a rollicking ride in th...

The boys go deep on how to be a normal, empathetic and honest human being... and still blow away all competition in the sales game. They've been doing it their entire careers, and anyone yearning to escape the horrors of the sociopathic sales models now dominating the marketing landscape is in for a wild hour of mind-blowing insights, tactics, strategies and tools.

Oh, the fun waiting for you inside this '...

Welcome to the most unique podcast in the entire business world. Three wildly different generations of copywriting and marketing legends – John Carlton (the geezer), Kevin Rogers (proud Gen Xer), and Daniel Throssell (the young buck)-- join forces to answer the burning questions now upsetting everyone out there trying to make a reasonable fortune. 

First, though, get up to speed in this episode with s...

Welcome to the launch of Psych Insights for Modern Marketers, a podcast dedicated to uncovering the psychological principles behind persuasion, influence, and effective marketing.

In this special episode, your hosts, legendary copywriter John Carlton, modern-day copy chief Kevin Rogers, and unconventional marketing experimenter Daniel Throssell—sit down for a candid, behind-the-s...