Music To Your Ears Podcast
Join our hosts Jimmy Mikaoui and Danny Garcia as ”Music To Your Ears” dives into the strategies, tools, and success stories behind modern music promotion, featuring leading music executives and marketing professionals whose experiences and roles range from distributors, cutting-edge boutique agencies, tech platforms, record labels and music publishers.
Episodes
Danny Garcia and Jimmy Mikaoui sit down with Tom Hoare - Global Director of Audience Development & Partnerships at [PIAS]. Tom traces his unlikely path from temp receptionist to indie music's front lines, then breaks down what's actually working right now: world-building, direct fan channels, alternative digital communities, and why social media isn't what you expect. This is essential listening for independent artists and indu...
Our co-hosts Jimmy Mikaoui and Danny Garcia sit down with Patrick Ross, Chief Operating Officer at Music Ally. In this episode, we dive deeper into digital music marketing: what has changed, what stayed the same, and the newest marketing trends today. Patrick recounts from colorful experiences and examples as we discuss new marketing tools, marketing agencies, campaign success and failure, and balancing authenticity. For any indepe...
Our hosts Jimmy Mikaoui and Danny Garcia meet with Travis Terrell, co-founder and President of music licensing platform Soundstripe, who shares his journey from a blue-collar musician to an entrepreneur in the music industry. He discusses the challenges faced in the early days of Soundstripe, the importance of sync licensing for artists, and offers invaluable insights for independent musicians looking to navigate the sync landscape...
Our co-hosts Danny Garcia and Jimmy Mikaoui sit down with Jason Feinberg, Senior Vice President at Kobalt and head of their new publishing platform KOSIGN. Jason shares his journey through the music industry, the importance of understanding the audience, innovative marketing strategies, and the role of technology in artists' careers. He discusses his experiences with notable campaigns and the evolution of fan engagement, ending wit...
Our co-hosts Jimmy Mikaoui and Danny Garcia sit down with Nikki Fair, EVP of Marketing at Nettwerk Music Group, to talk about authentic music marketing. Nikki shares her journey from film to music, insights on fan engagement, storytelling, catalog marketing, and building real communities. We also dive into the role of user-generated content, and balancing personal and professional branding.
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