Built for This
Where vision meets execution and legacy begins. Built For This is the podcast for founders, business owners, C-Suite Executives, and vision-driven leaders who know their business isn’t just what they do, it’s an extension of who they are. Hosted by business strategist and human behavior specialist Carly Pepin, each episode dives into candid, intelligent conversations with high-performing business owners and executives. These are the real stories behind growth: the pivotal moments, the internal shifts, the strategic moves, and the unseen pressure that comes with building something that lasts. With a sharp eye for strategy and a deep understanding of human behavior, Carly brings out the clarity, conviction, and contradictions that drive exceptional leadership. You’ll hear what’s working, what’s not, and what it actually takes to grow a business without losing yourself in the process. This is where business and personal development meet: honest, direct, and built to bring life to your vision. Whether you’re growing your next big thing or recalibrating to get back on track, Built For This is your space to think, build, and lead with purpose.
Episodes
In this refreshing and thought-provoking episode of Built for This, Carly Pepin sits down with Erik Braund, founder and CEO of Katmai, a virtual office platform built around one bold idea: work should feel human again.
Drawing on a background in music, film production, and creative leadership, Erik explains why real collaboration does not come from back-to-back calendar invites. After watching remote work explode during COVID, he s...
In this powerful episode of Built for This, Carly Pepin sits down with Jarrod Adreon, a behind-the-scenes operator who has helped build and scale companies generating over $100 million annually, all without chasing visibility, titles, or personal branding.
Jarrod shares a raw and deeply personal journey that includes homelessness, failed businesses, broken partnerships, crushing debt, and surviving industry-shaking events like the ...
In this episode of Built for This, Carly sits down with Charles Read, founder of GetPayroll, decorated Marine veteran, CPA, and author of The Payroll Book: A Guide for Small Businesses and Startups.
With over 50 years of financial leadership experience, Charles shares the hard-earned wisdom that every entrepreneur needs to hear — from understanding cashflow and building loyal teams to keeping your ego in check as a leader.
Whether ...
In this inspiring episode of Built for This, Carly sits down with Joseph Merhi, the Syrian-born filmmaker and entrepreneur who co-founded PM Entertainment alongside her father, Rick Pepin. Starting with $400, a high school diploma, and a dream that began at age twelve, Joseph went on to help build one of the most prolific independent studios in Hollywood — producing more than 100 films and TV projects for major networks and interna...
In this episode of Built for This, Carly Pepin sits down with Roggen Frick, founder of Bear Ironworks, a Colorado-based manufacturing company redefining what it means to be “by contractors, for contractors.”
Roggen opens up about how his journey from seven-day workweeks to sustainable success began with one hard truth — burnout doesn’t build legacies. By transforming Bear Ironworks from a custom fabrication shop into a lean, system...
In this episode of Built for This, Carly Pepin sits down with Wes Towers, founder of Uplift 360, a Melbourne-based digital agency helping construction and trade businesses grow online.
Three years ago, Wes received a confronting business valuation — one that made it clear AI could soon make his agency obsolete. Instead of giving up, he used that wake-up call to completely reinvent his company. By blending automation with authentici...
In this deeply grounded episode of Built for This, Carly Pepin sits down with Niv Davidovich, seasoned litigator and founder of Davidovich Law Firm in Los Angeles.
What began as a simple need — to support a growing family in one of America’s most expensive cities — became a calling that transformed Niv’s life. With no clients, no roadmap, and nothing but a folding table for a desk, he built a thriving law firm from scratch through ...
Built For This is the podcast for founders, CEOs, and vision-driven leaders who know their business is more than just a bottom line—it’s part of who they are.
Hosted by transformational strategist Carly Pepin, each episode dives deep into candid conversations with entrepreneurs and business owners who are building companies with heart, grit, and a mission that matters. We unpack the real stories—the burnout, the breakthroughs, the ...
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